Combe, Tiesta Tea Execs to Uncover the Path to Self-Optimization at CG Sales & Marketing Tech Summit
At the upcoming Consumer Goods Sales & Marketing Tech Summit, two industry leaders will take the stage to shine a light on the path to self-optimization.
Megan Lindstrand, VP of marketing and consumer experience at Combe, and Dan Klein, CEO and co-founder of Tiesta Tea, will explore how marketing teams are leveraging AI, automation and real-time data to dynamically refine targeting, creative, promotions and spend with greater speed and precision.
The session, taking place Oct. 27 in Chicago, will showcase how brands can shift from manual adjustments to continuous optimization — unlocking smarter, more responsive strategies that drive measurable growth.
About the Speakers
Lindstrand leads consumer insights, media and brand activation, creative, CRM, web, social media and advanced analytics across Combe's portfolio of brands, including Just for Men, Vagisil and Astroglide.
With more than two decades of marketing and digital strategy experience spanning CPG, financial services and retail, Lindstrand helps brands unlock growth through data, creativity and modern marketing transformation — with a strong focus on organizational change management.
Klein co-founded Tiesta Tea with a mission to create premium loose-leaf tea blends that are understandable, affordable and accessible to everyone. The blends are crafted with all-natural ingredients and focus on flavors that appeal to all ages and demographics.
Its products can be found in retail stores such as Kroger, Safeway, Albertsons, Walmart, Sprouts, WinCo Foods and Fresh Thyme. Online, it is a top-ranked seller on Amazon. Tiesta Tea also runs a direct-to-consumer website (tiestatea.com), where customers can explore the full product lineup.
