Direct to Consumer

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Direct to Consumer

A collection of articles, case studies and other information that can help consumer goods companies build direct to consumer sales and marketing capabilities. Topics include information about new product development, sourcing, supply chain needs, and marketing and sales strategy.

L’Oreal Launches DTC Hair Color Brand

Dubbed Color&Co, the new at-home hair coloring brand aims to deliver "exceptional" results via on-demand digital consultations with professionals.

The deal gives Harry’s Inc.’s shareholders an 11% stake in the combined company and puts the upstart’s founders in charge of Edgewell’s U.S. operations.

Rise looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: expiring-product deal broker Flashfood.

“We can’t recycle our way out of the garbage crisis,” says TerraCycle founder and CEO Tom Szaky, who will give a Path to Purchase Summit keynote presentation on May 17.

The CGT community’s preferred providers of solutions for BTB and B2C transactions, direct-to-consumer selling and other e-commerce services.

The "Loop" e-commerce platform will let consumers order products from P&G, Nestlé and other top CPGs that will be shipped in reusable containers to be picked back up after usage.

Plans unveiled this month seek to more sharply target marketing activity and improve supply chain preparedness and speed to market.

Following years of limited distribution, the unique "hot coffee in a can" will now sell nationally with Amazon Prime eligibility.

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: smart product kiosk operator PopCom.

Commonalities among the 10 most profitable apparel manufacturers on this list (courtesy of sister publication Apparel) point largely to the effective use of shopper-centric technology.

The unique venue boasts an exclusive collection of rare whiskies along with guided tastings and virtual educational experiences.

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