Direct to Consumer

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Direct to Consumer

A collection of articles, case studies and other information that can help consumer goods companies build direct to consumer sales and marketing capabilities. Topics include information about new product development, sourcing, supply chain needs, and marketing and sales strategy.

Halo Top Dishes Out Free Pints Digitally

Halo Top Creamery celebrated "National Ice Cream Day" by giving consumers free containers of its limited edition peanut butter & jelly flavor.

Visionaries 2018

CGT’S annual look at inspirational executives driving innovative change at their organizations

A launch across more than 20 Canadian cities follows a successful pilot program in the Ontario market.

Following years of limited distribution, the unique "hot coffee in a can" will now sell nationally with Amazon Prime eligibility.

The Huggies Made by You service lets parents and gift givers customize newborn diapers with names, monograms and dates.

Capitalizing on the full potential of direct-to-consumer sales requires a subtle shift in the traditional business model.

The company moved its Alamo Red sauce brand into the e-commerce realm with a direct-to-consumer website and online shipping-friendly PVC packaging.

A new study by the Interactive Advertising Bureau finds that consumers are favoring brands that are focused on direct relationships with customers and serving their evolving needs.

Direct-to-consumer startup Kloudes vowed to disrupt the first wave of disruptors that have already driven the traditional mattress marketplace online.

The enhanced PIM platform is designed to help consumer goods brands build compelling shopper experiences across the entire e-commerce landscape.

Focusing on share of customer wallet as your objective makes developing an omnichannel strategy a logical course of action.

The CGT community’s preferred providers of solutions for BTB and B2C transactions, direct-to-consumer selling and other types of e-commerce. is now selling more than 150 meal kits and other food boxes. Will subscription services follow?

HairSil will end limited-distribution deals with Walmart, Walgreens and Meijer to focus on e-commerce.

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