Direct to Consumer

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Direct to Consumer

A collection of articles, case studies and other information that can help consumer goods companies build direct to consumer sales and marketing capabilities. Topics include information about new product development, sourcing, supply chain needs, and marketing and sales strategy.

With consumer mobile use up more than 45% during the COVID-19 outbreak, brands have a unique opportunity to connect with buyers who are open to altering their purchasing habits.

While it’s tempting to chalk up the issue of having more visitors than a website can handle as good problems to have, the truth is that crashing from an influx is the stuff of e-commerce nightmares. Learn how the lifestyle brand managed its retail debut by developing a robust digital foundation.  

AB InBev selects VTEX to power global marketplace and POS functionality, facilitating contactless ordering and delivery in multiple markets across the globe.

Inc. has released its list of the fastest-growing private companies, and it’s a good year for brands targeting the new teleworking consumer (who may be just a little stressed out).

Nike is making leadership changes as part of its focus on its direct-to-consumer strategy and digital transformation.

Personalization can serve as a critical tool to help consumer goods brands tackle current challenges head on, and to be prepared for new changes in customer behavior.

DTC apparel brand Bombas is collaborating with discovery solutions provider Taboola for a campaign celebrating Pride Month while simultaneously supporting those experiencing homelessness.

Add Impossible Foods to the list of consumer goods companies fast-tracking their DTC strategy as a result of COVID-19.

The food and beverage company launched two new direct-to-consumer websites this week — PantryShop.com and Snacks.com — in response to increasing demand from the COVID-19 health crisis.

Just five short months ago, the consumer goods industry was focused on building a supply chain to support the omnichannel era, focusing on four key areas: demand planning, fulfillment, manufacturing, and last-mile delivery. However, since then the industry has been flipped on its head.

We’ve hit the halfway mark for 2020 and so the CGT team decided it was a good time to take stock on what’s been resonating with our audience.

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