Direct to Consumer

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Direct to Consumer

A collection of articles, case studies and other information that can help consumer goods companies build direct to consumer sales and marketing capabilities. Topics include information about new product development, sourcing, supply chain needs, and marketing and sales strategy.

Add Impossible Foods to the list of consumer goods companies fast-tracking their DTC strategy as a result of COVID-19.

Just five short months ago, the consumer goods industry was focused on building a supply chain to support the omnichannel era, focusing on four key areas: demand planning, fulfillment, manufacturing, and last-mile delivery. However, since then the industry has been flipped on its head.

DTC apparel brand Bombas is collaborating with discovery solutions provider Taboola for a campaign celebrating Pride Month while simultaneously supporting those experiencing homelessness.

The food and beverage company launched two new direct-to-consumer websites this week — PantryShop.com and Snacks.com — in response to increasing demand from the COVID-19 health crisis.

We’ve hit the halfway mark for 2020 and so the CGT team decided it was a good time to take stock on what’s been resonating with our audience.

It’s a great time to think about starting a company — that’s not something you expect to hear right now.

Digital transformation now isn't a one-and-done event, and it's certainly more than just a collection of data. To really effect change, an organization must embrace a purposeful mindset shift, and cognitive automation can lead the way.

Taking a closer look at the consumer behaviors and mindsets that are driving the shift toward direct-to-consumer memberships.

A look at how legacy brands can keep pace in today’s retail environment, including how many CPG companies are reconfiguring their operations to meet shopper demand.

The company says it is monitoring the situation, remaining flexible and doing what it can to help keep life for everyone as normal as possible.

You can take an average product and tell a really great story with it, and have amazing content online and sell quite a bit of it. And that's what a lot of these DTC brands are doing.

The e-commerce start-up partners with social media influencers and brands to reach consumers who want anything but mainstream.

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