Direct to Consumer

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Direct to Consumer

A collection of articles, case studies and other information that can help consumer goods companies build direct to consumer sales and marketing capabilities. Topics include information about new product development, sourcing, supply chain needs, and marketing and sales strategy.

Hanesbrands will look to modernize its technology infrastructure and supply chain technology as it implements a strategic review as part of a multi-year transformation journey.

The change from DTC to B2B for office furniture retailer Vari was a tremendous shift that required pivoting the company’s strategy, people and technology.

Shifts in consumer behavior as a result of the pandemic continue to drive sales growth at Procter & Gamble, which reported a net sales increase of 9%, to $19.3 billion, in fiscal Q1.

As the beverage company experiences acceleration in adoption of online B2B platforms, e-commerce and digital marketing, its previous investments in these areas are serving it well.

Under Armour is refining its digital strategy as it moves toward a consumer-direct focus, consolidating its app ecosystem and aligning under a single e-commerce platform.

Thanks to deep learning's ability to take brands’ first-party data and transform the info into actionable insights that can be applied in real time, CG marketers can finally optimize their advertising efforts to find new buyers for their products and spend ad budgets as efficiently as possible. 

It’s clear consumption is looking very different than it did just months ago. The crisis has brought with it a reckoning for brands of all kinds, challenging industry leaders and startups alike to reach consumers who are mostly at — or close to — home.

With the shift to digital accelerating faster than ever, here’s how CG brands can learn from their DTC counterparts and stay competitive amidst a digital transformation that’s been kicked into high gear.

Learn how companies like Amazon, Stonewall Kitchen and Chewy are leveraging technology to stay connected throughout their customer journeys, while scaling their teams’ expertise to blend their B2B and B2C capabilities.

CGT and RIS’ first fully virtual event was a three-day experience packed full of inspiring keynotes, and educational content, as well as fun virtual social events to capture the in-person networking experience online. Get a full recap of every session and learn how you can still get all the content.

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