Direct to Consumer

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Direct to Consumer

A collection of articles, case studies and other information that can help consumer goods companies build direct to consumer sales and marketing capabilities. Topics include information about new product development, sourcing, supply chain needs, and marketing and sales strategy.

Fruit of the Loom Puts Underpants in the Mail

The iconic underwear brand is offering an automatic replenishment service to keep up with some of its younger competitors.

P&G Goes Native with Latest Acquisition

P&G is billing its new deodorant brand as "the category leader in the direct-to-consumer space."

A host of factors have formed a looming iceberg that threatens to sink well-established CPGs who can't adapt to sea changes in the marketplace.

The consumer goods industry has been thrust headlong into an era predicated on "products for consumers" rather than "consumers for products."

Upstart customized apparel companies like Stitch Fix and Rent the Runway have inspired Under Armour to launch a curated monthly subscription service.

IDC's Kimberly Knickle and Oracle colleague Mario Vollbracht help Michael examine how consumer goods companies must address the "Mile After the Last Mile."

Plated acquired by Albertsons

The traditional grocer adds a new-age meal-kit company with leading technology and data capabilities as it continues to adapt to a changing marketplace.

Leesa Mattress

A newly formed retail partnership will offer Leesa mattresses through Williams-Sonoma's West Elm chain.

Formex AR simulation

Formex Swiss Watches this month released a mobile app that lets consumers try on its products using their smartphones.

Wilson Sporting Goods introduced an online platform that lets tennis players design their own rackets.

A new initiative from Unilever's Ben & Jerry's ice cream brand suggests that resistance to direct-to-consumer sales is thawing in the consumer packaged goods industry.

CGT launches a new, ongoing overview of shopper-facing technology providers by presenting a list of solutions we personally encountered in the first half of 2017.

Winning in the new digital economy is less about influencing consumers to buy something and more about helping them achieve something.

A deal with the e-tailing giant comes as direct digital sales surpass $2 billion.

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