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Direct to Consumer

Plated acquired by Albertsons

Albertsons Acquires Plated Meal-Kit Service

The traditional grocer adds a new-age meal-kit company with leading technology and data capabilities as it continues to adapt to a changing marketplace.

Leesa Mattress

Leesa Sleep Expands from DTC into Stores

A newly formed retail partnership will offer Leesa mattresses through Williams-Sonoma's West Elm chain.

Formex AR simulation

Formex Swiss Watches this month released a mobile app that lets consumers try on its products using their smartphones.

Wilson Sporting Goods introduced an online platform that lets tennis players design their own rackets.

A new initiative from Unilever's Ben & Jerry's ice cream brand suggests that resistance to direct-to-consumer sales is thawing in the consumer packaged goods industry.

CGT launches a new, ongoing overview of shopper-facing technology providers by presenting a list of solutions we personally encountered in the first half of 2017.

A deal with the e-tailing giant comes as direct digital sales surpass $2 billion.

Winning in the new digital economy is less about influencing consumers to buy something and more about helping them achieve something.

Tomorrow Sleep

Serta Simmons Bedding this week launched a new brand to address the trend toward online shopping for mattresses.

Oreo Holiday Tin

Despite valid reluctance, direct to consumer sales are part of the CPG industry’s future.

Procter & Gamble's "first" direct-to-consumer service lets consumers text to order their blades.

Nestle brand Just Right by Purina added an interesting "element" to its product personalization methodology this month by encouraging dog owners to take a closer look at their pets' poop.

May 2017 Cover

If traditional retail is dying, then why are most new consumer goods companies still lining up to get on store shelves?

Cocoa Exchange

Mars, Inc. took a unique tack in direct-to-consumer efforts this month by launching The Cocoa Exchange, an in-home party platform for chocolate lovers.

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