Direct to Consumer

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Direct to Consumer

Key Capabilities for Achieving Success in the Digital Economy

Winning in the new digital economy is less about influencing consumers to buy something and more about helping them achieve something.

Ben & Jerry's Starts Selling Ice Cream Direct

A new initiative from Unilever's Ben & Jerry's ice cream brand suggests that resistance to direct-to-consumer sales is thawing in the consumer packaged goods industry.

A deal with the e-tailing giant comes as direct digital sales surpass $2 billion.

Harry's Display Ad

For this rising challenger in the shaving category, success is equal parts market disruption and sound consumer goods strategy.  

Tomorrow Sleep

Serta Simmons Bedding this week launched a new brand to address the trend toward online shopping for mattresses.

Amazon.com created yet more turmoil in the consumer packaged goods industry last week when news broke that the e-commerce giant plans to encourage leading manufacturers to sell their products directly to consumers.

Oreo Holiday Tin

Despite valid reluctance, direct to consumer sales are part of the CPG industry’s future.

Procter & Gamble's "first" direct-to-consumer service lets consumers text to order their blades.

Nestle brand Just Right by Purina added an interesting "element" to its product personalization methodology this month by encouraging dog owners to take a closer look at their pets' poop.

May 2017 Cover

If traditional retail is dying, then why are most new consumer goods companies still lining up to get on store shelves?

Cocoa Exchange

Mars, Inc. took a unique tack in direct-to-consumer efforts this month by launching The Cocoa Exchange, an in-home party platform for chocolate lovers.

PVH Corp. this week unveiled a plan to acquire True&Co. an online retailer of intimate apparel.

Haggar website

Haggar Clothing Co. relaunched its website this week with enhanced functionality aimed at providing "a superior consumer shopping experience."

Digital fashion house Ivyrevel is introducing custom-made fashion for everyone — with designs made by the shopper's smartphone.

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