Direct to Consumer

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Direct to Consumer

A collection of articles, case studies and other information that can help consumer goods companies build direct to consumer sales and marketing capabilities. Topics include information about new product development, sourcing, supply chain needs, and marketing and sales strategy.

Consolidated Mills Introduces E-com-Friendly Jars, DTC Site

The company moved its Alamo Red sauce brand into the e-commerce realm with a direct-to-consumer website and online shipping-friendly PVC packaging.

Study Says Consumers Shifting Toward DTC Brands

A new study by the Interactive Advertising Bureau finds that consumers are favoring brands that are focused on direct relationships with customers and serving their evolving needs.

The enhanced PIM platform is designed to help consumer goods brands build compelling shopper experiences across the entire e-commerce landscape.

Direct-to-consumer startup Kloudes vowed to disrupt the first wave of disruptors that have already driven the traditional mattress marketplace online.

Focusing on share of customer wallet as your objective makes developing an omnichannel strategy a logical course of action. is now selling more than 150 meal kits and other food boxes. Will subscription services follow?

The CGT community’s preferred providers of solutions for BTB and B2C transactions, direct-to-consumer selling and other types of e-commerce.

HairSil will end limited-distribution deals with Walmart, Walgreens and Meijer to focus on e-commerce.

The iconic underwear brand is offering an automatic replenishment service to keep up with some of its younger competitors.

P&G is billing its new deodorant brand as "the category leader in the direct-to-consumer space."

A host of factors have formed a looming iceberg that threatens to sink well-established CPGs who can't adapt to sea changes in the marketplace.

The consumer goods industry has been thrust headlong into an era predicated on "products for consumers" rather than "consumers for products."

Upstart customized apparel companies like Stitch Fix and Rent the Runway have inspired Under Armour to launch a curated monthly subscription service.

IDC's Kimberly Knickle and Oracle colleague Mario Vollbracht help Michael examine how consumer goods companies must address the "Mile After the Last Mile."

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