Direct to Consumer

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Direct to Consumer

A collection of articles, case studies and other information that can help consumer goods companies build direct to consumer sales and marketing capabilities. Topics include information about new product development, sourcing, supply chain needs, and marketing and sales strategy.

VF’s Vans Eyes DTC for Future Growth

The youth-oriented apparel brand views its direct-to-consumer businesses as both a growth driver and a "strategic enabler."

Top 10 Apparel Manufacturers of 2018

Commonalities among the 10 most profitable apparel manufacturers on this list (courtesy of sister publication Apparel) point largely to the effective use of shopper-centric technology.

A deal for the e-commerce upstart will expand Serta Simmons' direct-to-consumer offerings while also creating operational efficiencies.

Following years of limited distribution, the unique "hot coffee in a can" will now sell nationally with Amazon Prime eligibility.

"Barkeep" is an artificial intelligence-powered virtual bartender that provides users with drink recommendations and recipes.

An Executive’s Guide to new trends, consumer behavior, retail disruption, innovation, technology and the rapidly changing landscape of the industry.

The healthy snack maker will leverage OrderGroove to support product subscriptions and predictive text-to-reorder programs for DTC consumers.

CGT’s annual look at inspirational executives driving innovative change at their organizations

The first 1,000 consumers who submitted a special code to the brand's website on "National Ice Cream Day" earned a limited-edition peanut butter & jelly flavor.

A launch across more than 20 Canadian cities follows a successful pilot program in the Ontario market.

The Huggies Made by You service lets parents and gift givers customize newborn diapers with names, monograms and dates.

Capitalizing on the full potential of direct-to-consumer sales requires a subtle shift in the traditional business model.

The company moved its Alamo Red sauce brand into the e-commerce realm with a direct-to-consumer website and online shipping-friendly PVC packaging.

A new study by the Interactive Advertising Bureau finds that consumers are favoring brands that are focused on direct relationships with customers and serving their evolving needs.

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