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Direct to Consumer

A collection of news, articles and other featured content about Direct to Consumer.

P&G Goes Native with Latest Acquisition

P&G is billing its new deodorant brand as "the category leader in the direct-to-consumer space."

Under Armour Thinks Inside the Box

Upstart customized apparel companies like Stitch Fix and Rent the Runway have inspired Under Armour to launch a curated monthly subscription service.

IDC's Kimberly Knickle and Oracle colleague Mario Vollbracht help Michael examine how consumer goods companies must address the "Mile After the Last Mile."

Plated acquired by Albertsons

The traditional grocer adds a new-age meal-kit company with leading technology and data capabilities as it continues to adapt to a changing marketplace.

Leesa Mattress

A newly formed retail partnership will offer Leesa mattresses through Williams-Sonoma's West Elm chain.

Formex AR simulation

Formex Swiss Watches this month released a mobile app that lets consumers try on its products using their smartphones.

Wilson Sporting Goods introduced an online platform that lets tennis players design their own rackets.

A new initiative from Unilever's Ben & Jerry's ice cream brand suggests that resistance to direct-to-consumer sales is thawing in the consumer packaged goods industry.

CGT launches a new, ongoing overview of shopper-facing technology providers by presenting a list of solutions we personally encountered in the first half of 2017.

Winning in the new digital economy is less about influencing consumers to buy something and more about helping them achieve something.

A deal with the e-tailing giant comes as direct digital sales surpass $2 billion.

Tomorrow Sleep

Serta Simmons Bedding this week launched a new brand to address the trend toward online shopping for mattresses.

Oreo Holiday Tin

Despite valid reluctance, direct to consumer sales are part of the CPG industry’s future.

Procter & Gamble's "first" direct-to-consumer service lets consumers text to order their blades.

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