Direct to Consumer

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Direct to Consumer

A collection of articles, case studies and other information that can help consumer goods companies build direct to consumer sales and marketing capabilities. Topics include information about new product development, sourcing, supply chain needs, and marketing and sales strategy.

P&G Moves Toward a Targeted, Automated, Responsive Future

Plans unveiled this month seek to more sharply target marketing activity and improve supply chain preparedness and speed to market.

Johnnie Walker Opens Experiential Store

The unique venue boasts an exclusive collection of rare whiskies along with guided tastings and virtual educational experiences.

Technology from 3D printing giant Formlabs will let shoppers choose from 48 designs and six colors.

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: AI-driven customer service platform AdeptMind.

Following years of limited distribution, the unique "hot coffee in a can" will now sell nationally with Amazon Prime eligibility.

Commonalities among the 10 most profitable apparel manufacturers on this list (courtesy of sister publication Apparel) point largely to the effective use of shopper-centric technology.

The youth-oriented apparel brand views its direct-to-consumer businesses as both a growth driver and a "strategic enabler."

A deal for the e-commerce upstart will expand Serta Simmons' direct-to-consumer offerings while also creating operational efficiencies.

An Executive’s Guide to new trends, consumer behavior, retail disruption, innovation, technology and the rapidly changing landscape of the industry.

"Barkeep" is an artificial intelligence-powered virtual bartender that provides users with drink recommendations and recipes.

The healthy snack maker will leverage OrderGroove to support product subscriptions and predictive text-to-reorder programs for DTC consumers.

CGT’s annual look at inspirational executives driving innovative change at their organizations

The first 1,000 consumers who submitted a special code to the brand's website on "National Ice Cream Day" earned a limited-edition peanut butter & jelly flavor.

A launch across more than 20 Canadian cities follows a successful pilot program in the Ontario market.

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