No- and low-alcohol beverages have been a standout category. Here we talk with Jamie Lissette, COO of Athletic Brewing Company about how they leverage consumer insights from their dedicated DTC base.
General Mills wooed 2 million customers to its Good Rewards loyalty program within the first six month and is expected to play a key role in the company’s larger connected commerce strategy.
Get a look at top emerging brands being innovative through technology, whether that's via consumer engagement, product innovation, operations, and more.
Welcome to the Watch List, where we highlight new, emerging, and creative consumer goods manufacturers and retailers that are leveraging technology for innovative purposes and results.
To understand how DTC fits into today’s evolving consumer goods landscape, CGT drew together the latest research and perspectives from thought leaders to see where leading-edge brands are placing bets to gather actionable insights and get as close as possible to the needs of consumers.
