Direct to Consumer

Unilever brand Pot Noodles’ new flavor formulation failed to land with consumers. However, the snack company has opted to own the mistake, turning the feedback into a savvy new marketing campaign.

Today’s top CPGs are expanding their sales and marketing capabilities. As VP, e-commerce, marketing and digital at Shinola, Joel Layton has first-hand insights into the tactics behind these transformations, along with the value they bring to the DTC space.

When facing supply chain issues coupled with rising shipping costs, D2C retailers can succeed by focusing on an exceptional customer journey. Learn more.

Goya Foods is celebrating Hispanic Heritage Month by launching its own online store where consumers can order products and have them shipped to their homes. Learn about the company's "first real DTC effort."

CEO and co-founder of Xero Shoes Steven Sashen tells CGT he recognized that if the brand didn’t sell directly online to consumers, they would have no relationship with them. Learn about the brand's dive into e-commerce.

Mars is strengthening its connections with consumers by making its entire portfolio available for same-day delivery through Instacart. 

Explore how consumer goods companies like General Mills, Kellogg, and Mondelēz International are defining and developing these DTC data foundations, and learn what CGs must be mindful of on their own journeys. 

Building a data foundation for successful direct-to-consumer commerce hinges upon both visibility and trust. Learn how.