Kenvue Invests in Predictive Precision Through Expanded Microsoft AI Partnership
Kenvue, which manufactures brands such as Tylenol, Neutrogena and Listerine, is investing in advanced artificial intelligence capabilities that will include work with generative AI, digital twins, smart agents, predictive analytics and machine-enabled collaboration.
The digital push comes in the form of a five-year strategic relationship with Microsoft to optimize commercial and technology operations to elevate consumer experiences, establish sustained growth and increase productivity.
Also read: See why Kenvue opened a Science and Innovation Lab in its relocated headquarters
Kenvue will be using Azure to expedite product development, which includes elevating formulation processes and sharpening clinical research data. Additionally, go-to-market strategies will receive a data and personalization boost, allowing Kenvue to better tailor product recommendations and enhance omnichannel engagement.
As part of this, Kenvue looks to deepen its customer collaboration through algorithmic selling that uses advanced forecasting and intelligent automation to bolster inventory management and reduce waste.
This partnership builds upon Kenvue’s pilots that integrate Azure AI, Copilot Studio and 365 Copilot to create efficiencies across supply chain, operations and content creation. The predictive analytics and AI-driven upgrades will help Kenvue expand these efforts.
Kenvue built a data foundation first
The company has been preparing its data foundation to support such initiatives. In an earlier interview, Bernardo Tavares, chief technology and data officer at Kenvue, told CGT that caring about consumers means caring about their digital twins — meaning the data that represents them.
The upgrades have allowed the company to move away from laborious data crunching to more efficient and sustainable ways to manage data. Companies without a firm data quality strategy are set up for a rough road in achieving their sustainability goals, he said.
In a statement, Tavares said the latest move will help transform the company’s digital operations to create predictive business solutions. It will equip teams to accelerate product development and optimize decisions while keeping the focus on personalized consumer experiences with “privacy and trust at the forefront.”
