Business Analytics

The future belongs to businesses that can rapidly scale the development and implementation of digital innovation. That is, according to the IDC FutureScape: Top 10 Predictions for the Future of Digital Innovation report.

How can companies avoid common pitfalls and misalignments with their overall business strategy and objectives? Data analytics can play a pivotal role in effectively utilizing marketing budgets and optimizing marketing spending.

Tech Transformation is once again on the road, this time recording from Groceryshop 2022 in Las Vegas. In this episode, Mars Wrigley's Deepak Jose shares how they’re using data analytics to engage today’s consumers in new and innovative ways.  

Learn by example from leading CG companies like Mars and Yum! Brands to optimize forecasting and expansion through deep learning and spatial analytics.

Learn how to use retail media in the CPG marketing mix at each stage of your brand’s growth.

In this webinar, we’re joined by Matt Forrest, VP of Geospatial Analytics at CARTO, to discuss why companies like Mars, Unilever, and Yum! Brands are turning to spatial analysis to understand their target segments and the benefits they’re recording.

Across three jam-packed days, influential leaders from across the consumer goods and retail industries convened to discuss the landscape of analytics and the powerful role it is playing in innovation, talent, and business growth. Here’s what several attendees had to say.

Given the current situation, here are some recommendations on what brands can do to take advantage of current shifts in, and future development of, the next generation of manufacturing, distribution, logistics, and CPG industries.

Dig into the data of the annual “Retail and Consumer Goods Analytics Study” to discover which areas of analytics focus should be prioritized; the steps needed to adopt new technologies and platforms that support these efforts; and, ultimately, how to analyze insights to better inform strategies acro

The Heineken Company has taken this to the next level, embarking on a connected ecosystem for data providing easy access to the insights that are allowing the company to innovate with speed and agility.

CGs are embracing consumer data and analytics to transform their businesses, but how can they tackle existing gaps? Learn more.

Discover why advanced location data analysis has become a go-to resource for CPGs seeking more accurate consumer insights, why this is a key industry trend to watch in 2022 and beyond, and, ultimately, what this could mean for retail partners.