Several CG leaders from companies such as E.l.f. Beauty, SharkNinja, Steve Madden and Newell Brands, along with tech experts in the field, recently shared their take on AI at the recent Shoptalk event held in Las Vegas.
Paired with machine learning, the AI model allows for touchless forecasting that reduces the need for manual overrides and improves accuracy, particularly around seasonal demand.
The modern co-marketing process harkens back to the study of alchemy, which married science and philosophy. Now, brands are working together to combine tech with culture.
In a recent CGT Expert Exchange, we discussed how REX has evolved in recent years and how data and AI are being used by CPGs to integrate real-time signals into their operations.
