Business Analytics

How can companies avoid common pitfalls and misalignments with their overall business strategy and objectives? Data analytics can play a pivotal role in effectively utilizing marketing budgets and optimizing marketing spending.

Tech Transformation is once again on the road, this time recording from Groceryshop 2022 in Las Vegas. In this episode, Mars Wrigley's Deepak Jose shares how they’re using data analytics to engage today’s consumers in new and innovative ways.  

Learn by example from leading CG companies like Mars and Yum! Brands to optimize forecasting and expansion through deep learning and spatial analytics.

Learn how to use retail media in the CPG marketing mix at each stage of your brand’s growth.

Across three jam-packed days, influential leaders from across the consumer goods and retail industries convened to discuss the landscape of analytics and the powerful role it is playing in innovation, talent, and business growth. Here’s what several attendees had to say.

Given the current situation, here are some recommendations on what brands can do to take advantage of current shifts in, and future development of, the next generation of manufacturing, distribution, logistics, and CPG industries.

Dig into the data of the annual “Retail and Consumer Goods Analytics Study” to discover which areas of analytics focus should be prioritized; the steps needed to adopt new technologies and platforms that support these efforts; and, ultimately, how to analyze insights to better inform strategies across the enterprise.

The Heineken Company has taken this to the next level, embarking on a connected ecosystem for data providing easy access to the insights that are allowing the company to innovate with speed and agility. Learn how Heineken’s global initiatives have transformed the company, and how to apply these informative insights to your own business.