Business Analytics

From apparel to home furnishings businesses, consumer goods organizations should reevaluate their systems periodically to ensure strategies and technology are aligned with current and future objectives and also meet return on investment (ROI) objectives. Here are four key steps.

In a digital-centric world, how customers interact and align with brands is far different — meaning CPG companies can no longer rely on retailers alone for sales and customer feedback. Learn more.

Consumers are moving fast, and in order for CPG brands and manufacturers to keep pace, they need accurate and actionable insights… fast.

The MarTech stack is complex and underutilized. In this webinar’s transcript, learn how simplifying your technology and marketing efforts can help you bridge the consumer proximity gap and drive higher acquisition rates.

Using “lift-and-learn” technology, consumers can obtain information about Unilever products by touching or lifting them off the end cap — without having to scan a QR code, touch a screen, or download an app.

Conor Keane, president and CEO of Spring Global, shares best practices for implementing AI within the consumer goods space, and how the technology can help drive business and streamline processes.

There are ways for advertisers to ensure privacy compliance while offering the relevant experiences that consumers expect. Here's a few.

If location information, and the information about the services available at that site, is not accurate and up to date at all times, businesses run the very real risk of losing buyers.