Business Analytics

Consumer Goods Manufacturers Embrace a Value Network to Cure Supply Chain Headaches
The terms “supply chain” and “value chain” have long been used interchangeably as though they’re synonymous. However, while both share certain defining features, such as logistics and the delivery process, they are vastly different. Consider these five key advantages of a value chain.
Kellogg’s People Analytics Exec Petra Mudder Talks Growing Value By Intermingling Data and HR
Petra Mudder, director of global people analytics at the Kellogg Company is merging the worlds of data and human resources to create a unique value proposition that establishes an employee-centric culture. Learn about the latest strategies.

Lowe’s Busts Through Data Silos With Digital Twin Traffic-Tracking Avatars

While digital twin technology has been implemented in the retail industry for years, many CPG and retail brands are just now beginning to understand the true potential, unlocking their transformative ability to leverage data in new ways.
IDC's Top 10 Predictions: Brands Must Make Space For Digital Innovation & Implementation At Scale

The future belongs to businesses that can rapidly scale the development and implementation of digital innovation. That is, according to the IDC FutureScape: Top 10 Predictions for the Future of Digital Innovation report.
Why Data Analytics Is a Gold Mine for Trade Promotion Optimization

How can companies avoid common pitfalls and misalignments with their overall business strategy and objectives? Data analytics can play a pivotal role in effectively utilizing marketing budgets and optimizing marketing spending.
Mars Wrigley’s Deepak Jose On Data Analytics, AI and 360 Consumer Experiences

Tech Transformation is once again on the road, this time recording from Groceryshop 2022 in Las Vegas. In this episode, Mars Wrigley's Deepak Jose shares how they’re using data analytics to engage today’s consumers in new and innovative ways.
Mars & Yum! Brands Get Closer to Customers With Spatial Analytics

Learn by example from leading CG companies like Mars and Yum! Brands to optimize forecasting and expansion through deep learning and spatial analytics.
Retail Media's Impact on the CPG Marketing Mix

Learn how to use retail media in the CPG marketing mix at each stage of your brand’s growth.
WATCH — Insights From Analytics Unite: Execs From Moët Hennesy, Lowe’s, NielsenIQ Talk Future of Data

Across three jam-packed days, influential leaders from across the consumer goods and retail industries convened to discuss the landscape of analytics and the powerful role it is playing in innovation, talent, and business growth. Here’s what several attendees had to say.
Worlds Colliding: Omnichannel Analytics Must Evolve as Decentralized Commerce, Virtual Shopping, and the Supply Chain Disrupt Status Quo

Given the current situation, here are some recommendations on what brands can do to take advantage of current shifts in, and future development of, the next generation of manufacturing, distribution, logistics, and CPG industries.

Consumer Goods Manufacturers Embrace a Value Network to Cure Supply Chain Headaches

Kellogg’s People Analytics Exec Petra Mudder Talks Growing Value By Intermingling Data and HR

Lowe’s Busts Through Data Silos With Digital Twin Traffic-Tracking Avatars

IDC's Top 10 Predictions: Brands Must Make Space For Digital Innovation & Implementation At Scale

Why Data Analytics Is a Gold Mine for Trade Promotion Optimization

Mars Wrigley’s Deepak Jose On Data Analytics, AI and 360 Consumer Experiences

Mars & Yum! Brands Get Closer to Customers With Spatial Analytics

Retail Media's Impact on the CPG Marketing Mix

WATCH — Insights From Analytics Unite: Execs From Moët Hennesy, Lowe’s, NielsenIQ Talk Future of Data

Worlds Colliding: Omnichannel Analytics Must Evolve as Decentralized Commerce, Virtual Shopping, and the Supply Chain Disrupt Status Quo