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07/25/2022

Heineken Slashes Supply Chain Woes With Connected Brewery Ecosystem

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Two Heineken beers on ice

Consumers are becoming increasingly more demanding, and to keep up, visionary CPG companies are heavily investing in resources and technologies that not only meet these shifting needs, but also optimize the workforce so the benefits trickle down to the end customer. 

The Heineken Company has taken this to the next level, embarking on a connected ecosystem for data providing easy access to the insights that are allowing the company to innovate with speed and agility. Learn how Heineken’s global initiatives have transformed the company, and how to apply these informative insights to your own business, in this edited conversation with Wiggert Deelen, The Heineken Company's senior director of global supply chain transformation.