Rapidly changing consumer behaviors, fueled by an increased use of technology and expanding shopping options within a slow growth environment, are forcing consumer goods companies to hone in on growth and consumers.
In many cases, the focus is now on improving returns from one of the industrys most valuable assets: The sales force. We asked StayinFronts Sam Barclay to explain how companies are using a number of performance management strategies and tools to do just that.
The CGT Data & Analytics Share Group met in Orlando, Fla. on October 18, 2016, during the 18th annual Consumer Goods Business & Technology Leadership Conference. Group sponsor PWC Strategy& moderated a discussion about prioritizing data and analytics projects.
The CGT TPM Share Group met in Orlando, Fla. on October 18, 2016, during the 18th annual Consumer Goods Business & Technology Leadership Conference. Group sponsor PWC Strategy& moderated a discussion about trade inertia, something many companies are struggling with.
In 2012 Cali Bamboo introduced a new product that spiked growth trends and increased potential for dynamic expansion, but its EDI system could not keep up. So, the company made a strategic decision to go with a new solution to support multi-channel fulfillment.
Fruit of the Loom struggled with the management of multiple EDI platforms used across its businesses to support its retailer partners, so it enlisted a solution to help improve efficiency and responsiveness to retailers, 3PLs and the consumer.