Social Media

What Shopper Marketers Need to Know About Back-to-School 2025
Research shows cost-conscious parents are strategic, digitally influenced and reward-driven.
Unilever Bolsters Social Listening Strategy With AI
Aaron Rajan, VP of consumer technology at Unilever, recently shared in a company blog the company’s tactics for building new models of reach, engagement and conversion that focus on authenticity and value.

Coca-Cola Awakens the Force With Hologram QR & AR Campaign

Learn about the new augmented reality experience, accessible through scannable QR codes on limited-edition packaging.
Newell Bolsters Content Creation With Gen AI

Learn how Newell has been able to integrate its marketing technology stack to deliver five times more content than previously possible.
E.l.f. Gets Granular on Color-Matching With New Makeup Personalization Tool

E.l.f.'s marketing strategy has been transforming over the years, with a more prominent focus on data at the core of every decision, powered by digital experiences.
How Kellanova’s Data Clean Room & AI Pilot Helped Develop Real-Time Consumer Personalization

Kellanova's data clean room pilot helped develop an enterprise-wide blueprint for better engaging with consumers via targeted marketing.
SharkNinja Elevates Flywheel Strategy to Harness Influencers as Growth Engines

Pre-seeding social media influencers with early products is seen as key to DTC growth.
Church & Dwight Maps Out AI-Fueled Marketing Strategy

Church & Dwight is doubling down on its digital-first strategy while strategically weaving in AI to complement its marketing efforts. Learn more.
Dynamic Pricing Risks Eroding Consumer Trust: Gartner

A survey of 303 U.S. consumers conducted in October found that 68% reported that dynamic pricing made them feel like they were taken advantage of. Learn more.
Cheers to Innovation: Tost Beverages Rolls Out AI Toast Generator

Non-alcoholic beverage brand Tost Beverages is running a digital, AI-powered marketing activation to engage consumers during the holiday season.

What Shopper Marketers Need to Know About Back-to-School 2025

Unilever Bolsters Social Listening Strategy With AI

Coca-Cola Awakens the Force With Hologram QR & AR Campaign

Newell Bolsters Content Creation With Gen AI

E.l.f. Gets Granular on Color-Matching With New Makeup Personalization Tool

How Kellanova’s Data Clean Room & AI Pilot Helped Develop Real-Time Consumer Personalization

SharkNinja Elevates Flywheel Strategy to Harness Influencers as Growth Engines

Church & Dwight Maps Out AI-Fueled Marketing Strategy

Dynamic Pricing Risks Eroding Consumer Trust: Gartner

Cheers to Innovation: Tost Beverages Rolls Out AI Toast Generator