Social Media

Research shows cost-conscious parents are strategic, digitally influenced and reward-driven.

Aaron Rajan, VP of consumer technology at Unilever, recently shared in a company blog the company’s tactics for building new models of reach, engagement and conversion that focus on authenticity and value.

Learn about the new augmented reality experience, accessible through scannable QR codes on limited-edition packaging.

Learn how Newell has been able to integrate its marketing technology stack to deliver five times more content than previously possible.

E.l.f.'s marketing strategy has been transforming over the years, with a more prominent focus on data at the core of every decision, powered by digital experiences.

Kellanova's data clean room pilot helped develop an enterprise-wide blueprint for better engaging with consumers via targeted marketing.

Pre-seeding social media influencers with early products is seen as key to DTC growth.

Church & Dwight is doubling down on its digital-first strategy while strategically weaving in AI to complement its marketing efforts. Learn more.