Product Information Management

The Three Phases of a Winning Marketplace Strategy for Brands
There’s never been a better time for brands to rethink their online selling strategies. In the wake of major changes in the e-commerce industry, consumers continue to seek out their favorite brands on marketplaces. One of the best ways to reach these consumers is through e-commerce marketplaces. .
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Mondelēz Leans Into Connected TV Personalization
Mondelez is investing in its advertising personalization capabilities across channels.

How a Robust Content Strategy Like e.l.f Cosmetics' Can Push Past Market Uncertainty

Box executive Jade McQueen uncovers the challenges, solutions, and key takeaways for modernizing consumer goods operations to unlock the power of content and get to market faster.
Consumer Goods Sales & Marketing Summit 2021

The 2021 Consumer Goods Sales and Marketing Summit virtual experience provided consumer goods executives with the unprecedented opportunity to learn from the industry’s leading consumer goods experts.
Where Is the CG Industry Headed as 2021 Draws to a Close?

Check out this sneak peek at the second annual Consumer Goods Pulse Check study and benchmark your post-pandemic preparedness.
Successful Product Introduction Requires a Structured Approach

Effective new product development requires a structured approach from ideation through launch. Benchmark your processes against your peers and learn how a infusion of technology can give you a leg up.
9 Steps to Build an Adaptive, Post-Covid Enterprise

The traditional rule book has largely been tossed out, and CGs are deploying new strategies to drive and sustain their businesses, according to a sneak peak at some must-read industry research.
Cuisinart Leans Into Retail-Specific Digital Catalogs

In forging new and more collaborative relationships with retailers, Cuisinart has found success with specially tailored digital catalogs.
Crocs Streamlines Image Management Automation

Crocs is automating its image management lifecycle for more engaging, visual-first consumer experiences.
3 Ways CGs Can Increase Online Conversions and Decrease Returns

The behaviors we’ve seen as a result of the pandemic are here to stay and will become part of a more complex relationship with retail. So how can brands lean into these changes to improve the online shopping experience, drive sales and limit returns?

The Three Phases of a Winning Marketplace Strategy for Brands

Mondelēz Leans Into Connected TV Personalization

How a Robust Content Strategy Like e.l.f Cosmetics' Can Push Past Market Uncertainty

Consumer Goods Sales & Marketing Summit 2021

Where Is the CG Industry Headed as 2021 Draws to a Close?

Successful Product Introduction Requires a Structured Approach

9 Steps to Build an Adaptive, Post-Covid Enterprise

Cuisinart Leans Into Retail-Specific Digital Catalogs

Crocs Streamlines Image Management Automation

3 Ways CGs Can Increase Online Conversions and Decrease Returns