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Collaborative Strategies For Uncertain Times: A Look Into Suntory’s Data-Fueled Pricing Tactics
Jonathan Plows, channel director at Suntory Beverage & Food GB&I, shared how the UK’s third largest soft drinks manufacturer is taking the approach of a collaborative pricing strategy with retailers, consumers, and third-party partners.
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A Smarter Approach to Product Transparency: Building Consumer Trust in an Evolving Marketplace
Trust, transparency, and reputation are more than marketing buzzwords. There is real demand for instantly accessible, accurate information about your products, and a well-defined transparency strategy is essential for meeting the needs of consumers. Download this essential guide for CPG manufacturers and retailers in an ever-evolving landscape.Sponsored
