Product Information Management

Procter & Gamble and Kenvue are among the 20 companies that have signed on to support GS1 US’ Sunrise 2027 initiative by placing QR codes on their packages or ensuring that their POS systems are equipped to scan them.

Seventy-five percent of consumers abandoned their shopping carts in the past three months because they felt bombarded by content and overwhelmed by choice. Learn how brands are combatting this.

Ben & Jerry’s investments in digital asset management are paying off after a recent packaging rebrand.

Vera Bradley associates will be able to reduce time to market by speeding up the time it takes to review design concepts and synchronizing merchandising and design efforts through a streamlined platform.

A few years post-investment, the home decor company has cut the length of its sales cycle to help more than double annual sales.

Ghirardelli Chocolate Company is strengthening its e-commerce strategy and taking the next steps to increase product creative and marketing effectiveness through a new conversion optimizer app.

It’s not enough to make products easily accessible across all retail channels; the channel itself should also play a role in their development.

Brown-Forman, which includes such brands as Jack Daniel’s, Woodford Reserve, Old Forester, and Diplomático in its portfolio, is thinking more strategically about how it wins on the digital shelf.