Product Information Management

Moving Consumer Purchase Decisions from Product to Customer Experience with Technology
During COVID there has been a boom in online shopping, particularly on safe “well-known brands.” However, managers of “invisible brands” might seek to connect by delivering information of full functionality on smart products to inspire future use and purchases.
Product Information Management: The Key to Success in the Digital Economy
In this CGT Roadmap Q&A we tap into the expertise of Winshuttle's Kristian Kalsing, to explore how CGs can quickly create and syndicate great product content across their digital channels while reducing costs and risk by leveraging a centralized, built-for-purpose platform.
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How to Get Product Data Right and Gain a Competitive Edge

Among all the influences of consumer buying decisions online, nothing ultimately carries more weight than accurate product content.
How Product Videos Pave the Way for New DIY Customers

CG companies can tap into this expanding market using a number of social media techniques to drive a connection with this DIY market sector.
5 Missed E-Commerce Opportunities for Consumer Goods Brands

Consumer goods brands with missing attribute data in their product listings create consumer frustration and lost sales opportunities. Learn about the traps that are easy to fall into.
Syndigo Acquires Kwikee

Product information and syndication provider Syndigo has acquired Kwikee, a management and distribution platform for branded product content.
Five Essential Benefits of PIM

Packaged goods companies need to build a deeper level of interaction with consumers through personalized offerings and improved omnichannel experiences. An effective product information management system can help.
Making the Most of 360-Degree Digital Images

The formula for success at 162-year-old Klein Tools includes a mobile-first marketing strategy, a strong micro-influencer campaign, and a sales-driving digital photography partnership.
Meeting E-Commerce Demand Requires a Single Source

E-commerce is requiring CPGs to establish structured data houses that let them find information faster, remove waste and inefficiency, and tailor messaging for specific retailers.
Readers’ Choice Survey 2019: Editors' Picks

A short list of additional solution providers that nearly made the Readers’ Choice lists and are delivering unique value to the industry.

Moving Consumer Purchase Decisions from Product to Customer Experience with Technology

Product Information Management: The Key to Success in the Digital Economy

How to Get Product Data Right and Gain a Competitive Edge

How Product Videos Pave the Way for New DIY Customers

5 Missed E-Commerce Opportunities for Consumer Goods Brands

Syndigo Acquires Kwikee

Five Essential Benefits of PIM

Making the Most of 360-Degree Digital Images

Meeting E-Commerce Demand Requires a Single Source

Readers’ Choice Survey 2019: Editors' Picks