CGT: How does PIM help companies provide engaging, personalized, and on-brand experiences across digital channels?
Kalsing: PIM provides a single place to collect and manage all the data and content required to market and sell your product — making it easier to maintain brand standards. A fully-featured PIM solution also enables creative marketers to easily tailor product content by channel, region, customer type, or even at the individual customer level. One way a PIM solution achieves this is by surfacing up relevant data, such as product sales by location, to business teams within the PIM, helping them make informed and impactful marketing decisions.
CGT: What are the benefits of the Winshuttle platform across the business?
Kalsing: Just like other PIM platforms, we focus on enabling product-centric companies to get compelling, trusted product information across all their channels. But we realize that alone is not enough in today’s fast-moving digital economy. Our platform enables companies to go faster and get the agility they need to adapt to a dynamic business landscape. Designed with a configure, no-code approach, business teams can use our platform to quickly test and scale new channels or easily modify what product information is needed by channel. They can also automate processes like product launches, content updates, or localization efforts to get work done faster and more efficiently. One of the biggest benefits we see comes from the fact that companies who choose our PIM solution are buying into a multi-domain data hub. They can use this hub to improve the quality of their customer, vendor, location, asset, and other data and speed up key processes across the organization. We believe that our platform provides the solid foundation that product-centric companies need to transform their digital initiatives into a competitive advantage.