Research and Reports

Learn how CPGs like PepsiCo, Unilever, AB InBev, and more are preparing for the future of digital assistants, conversational commerce, and micro-level retail experiences.

Thanks to an increasingly fragmented retail environment, today’s consumer goods organizations are battling for more visibility into operations and more leverage within their partnerships.

In this fireside chat, CGT spoke with Nicole France, chief evangelist at Contentful, about her perspective on the evolving role of content in driving seamless consumer experiences, the importance of behavioral data over demographics, and how brands are leveraging social media and digital platforms to develop and nurture relationships.

In this chat, learn the barriers to true collaboration and obtain the best practices for achieving end-to-end inventory synchronization that keeps up with consumer demand.

Learn more about leaders’ plans for tech investments, how KPIs are changing, and top-of-mind consumer behaviors that will dictate the industry’s path forward.

Decision intelligence is all about leveraging the latest in analytics and AI to enable this highly integrated, tech-enabled approach to decision-making. Consider these four strategies for careful planning and commitment, taking learnings from companies like Estée Lauder, Proximo Spirits, Colgate-Palmolive, and Mars.

In this exclusive Q&A, Antoine Villata, CEO, Planisware North America, shares how organizations can assess and fill existing gaps in decision-making to better respond to shifts in consumer behavior and elevate the product development process. He shares how companies like PepsiCo and Suntory Global Spirits have achieved success as a result.

CPG brands have a dual challenge: adapting to this dynamic environment and scaling across digital touchpoints.