Research and Reports

Elevating Your Retail Execution Framework
A robust REX framework is essential to drive growth and profits for CG companies today. In this roadmap report, learn how CGs can strengthen their REX framework, synergize competing channels and influences, and ultimately deliver more seamless consumer experiences.
DTC's Shifting Fit in the Consumer Insights Puzzle
To understand how DTC fits into today’s evolving consumer goods landscape, CGT drew together the latest research and perspectives from thought leaders to see where leading-edge brands are placing bets to gather actionable insights and get as close as possible to the needs of consumers.

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Direct to Consumer
DTC’s Evolving Role in Building Privacy-Led Consumer Experiences
DTC provides a unique channel for CGs to personalize experiences and gather zero and first-party data without unnerving consumers or running afoul of ever-shifting privacy laws.
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Whitepapers
CPG By 2025: 6 Disruptions Plaguing the Industry
Consumer products companies need cutting-edge tools to stay competitive and keep pace with ever-changing consumer demands. This exclusive e-book examines the CPG industry landscape and pinpoints specific technologies designed to operationalize and standardize service excellence.
Roadmaps
Building Advanced Analytics into TPx
Trade promotions remain somewhat of a black hole, and CPGs cannot always gauge their effectiveness due to a lack of transparency on their impact on sales and profitability.
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Trade Promotion Optimization
Setting the Stage for Enterprise-wide Data Harmonization
In this conversation with CGT, TELUS' Robert Baldwin outlines some of the evolving trends to watch in TPx, while exploring some of the commonly-held beliefs around analytics, data harmonization, and trade services.
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Trade Promotion Optimization
TPx’s Crucial Role in Simplifying User Experience
In this conversation with CGT, Vistex's Joel Cartwright, discusses how CGs are leveraging TPM technologies to match evolving customer expectations and shore up their options when it comes to forecasting demand, optimizing supply chain, and mitigating risk.
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Demand Forecasting
CPG Demand Forecasting Resources and Research Hub
In this resources and research hub, discover insights shared by leaders in the CPG space and gain a deeper understanding of the factors needed to drive your organization's demand forecasting transformation success.
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Whitepapers
How a Global Consumer Goods Company Generated a Hidden Sales Opportunity of $200 Million through Intelligent Data Synthesis
CPGs deal with volumes of non-harmonized data pouring in through multiple systems and in varied formats, making it impossible to get timely insights. How can CPGs overcome data challenges and make it consumption-ready for the business team to derive insights?
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Supply Chain
Optimizing Supply Chain Efficiencies to Meet (And Exceed) Consumer Expectations
Even in the face of circumstances beyond their control, leading CGs are taking steps to bolster their supply chain agility and revamp their networks and processes to be more robust. What are the next steps CGs can't afford to miss on the road to resilience?
Supply Chain
3 Supply Chain Trends to Track in 2023
The supply chain affects us all. When these complex systems break down, we feel the impacts at every level of business. In this report, get a closer look at the three need-to-know trends driving the conversation around the consumer goods supply chain today.
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Whitepapers
Data-Driven Approach Spurs Supply Chain Transformation
A data-driven approach to supply chain transformation overcomes challenges.
Virtual Fireside Chat
2023 Predictions and Priorities for Next-Gen CPG Commerce
It’s been another busy, challenging year for the consumer goods industry. Can we expect more of the same in 2023? Learn some of the predictions and strategic areas of focus in the upcoming months.
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Customer Experience
Guide to Customer Service in the Digital Era
The goal of Customer Experience (CX) is to engage, co-create value, and connect with customers as they shop and buy. These days, customers expect you to offer a personalized version of what they need, based on where and when they need it. To learn how, download this guide.