Research and Reports

  • Elevating Your Retail Execution Framework

    A robust REX framework is essential to drive growth and profits for CG companies today. In this roadmap report, learn how CGs can strengthen their REX framework, synergize competing channels and influences, and ultimately deliver more seamless consumer experiences.
    roadmap repsly
  • DTC's Shifting Fit in the Consumer Insights Puzzle

    To understand how DTC fits into today’s evolving consumer goods landscape, CGT drew together the latest research and perspectives from thought leaders to see where leading-edge brands are placing bets to gather actionable insights and get as close as possible to the needs of consumers.
    DTC's Shifting Fit in the Complex Consumer Goods Puzzle