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Research and Reports

Supply Chain Report 2020: A Wake-Up Call for the Future of Consumer Goods

Just five short months ago, the consumer goods industry was focused on building a supply chain to support the omnichannel era, focusing on four key areas: demand planning, fulfillment, manufacturing, and last-mile delivery. However, since then the industry has been flipped on its head.

Rules to Establish an Effective Trade Promotion Management Practice

Trade spend is one of the largest budget line items for consumer goods companies, and here we take a look at the evolving technologies that help support trade promotions in order to reveal a more effective operating model.

For an agent of such a mild fruit, Avocados From Mexico has muscled its way into a solid reputation as a marketing disruptor.

Digital Shopper Engagement Solutions 2020

A comparison chart of 39 orgs providing digital solutions to help consumer goods companies connect with shoppers.

Product manufacturers are rebuilding supply chains to meet the needs of omnichannel commerce.

A comparison chart of top vendors helping consumer goods companies develop the systems, tools, processes, assets and best practices they need to excel in the e-commerce arena.

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