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Research and Reports

  • 2025 Retail and Consumer Goods Analytics Study

    CGT’s annual Retail and Consumer Goods Analytics Study benchmarks the two industries’ analytic maturity and identifies key trends in their investments. Learn where your company ranks among the industry’s leaders.
    2025 Retail and Consumer Goods Analytics Study
  • Enhance Visibility and Drive Actionable Insights

    Curious about how data can redefine manufacturing success? Discover how analytics can provide clarity and drive smarter decisions. This guide reveals key strategies to address inefficiencies, enhance productivity and stay ahead in a competitive landscape. Learn how a proactive approach to analytics supports stronger operations and creates growth opportunities.
    Enhance_visibility_and_drive_actionable_insights
  • Shaping the Future of Personalization With AI

    Watch to learn more about personalization and the role AI is playing in shaping its future. 
    The Next Big Thing AI
  • The Next Big Thing: Artificial Intelligence

    Read on for a few highlights of the latest advancements in AI, from supply chain forecasting capabilities to AI companions that could overhaul personalization — and a look outside the industry for inspirations that might lead to new innovations and breakthroughs.
    Next Big Thing
  • How To Enhance Enterprise-Wide Functional Intelligence With Gen AI

    In this fireside chat, CGT spoke with Venkat Venkatraman, professor at Boston University, and Ed Van Siclen, VP of strategy for Veeva’s consumer products division, about the benefits and opportunities around generative AI to enhance enterprise-wide functional intelligence.
    Veeva Fireside Chat
  • How to Establish an Optimized, Unified RGM Strategy

    Brands can no longer afford to ignore fragmented RGM processes. Learn how they can more effectively leverage all the data at their disposal.
    CGT Roadmap Teaser
  • Conquering RGM Complexity With a Unified, AI-Driven Data Approach

    Tim Schneider, head of sales engineering at Buynomics, shares his insights on how CPG companies can benefit from this shift, offering a deeper understanding of the challenges and opportunities that come with unifying pricing, promotions, trade spend, and assortment strategies.
    Teaser Q&A
  • Get Away From Guesswork: Key Steps to Modernizing Your Consumer Data Strategies

    Learn how brands like PepsiCo, Reckitt, Estée Lauder, L’Oreal, and more are modernizing their consumer data strategies with generative AI, data clean rooms, and loyalty programs, as well as exploring the potential of retail media as a way to leverage first-party data.
    Teaser
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