Research and Reports

Cait Will, chief revenue officer for Repsly, shares strategies for using tools such as AI to level up work in retail execution and leveraging data-driven initiatives to provide reps with holistic and granular views of inventory.

Download to learn how CPGs can adapt to some of the key trends reshaping the sector and build data-driven cultures.

Learn how consumer goods companies can use AI-based pricing models to adapt to consumer behavior and improve sales and profitability while navigating challenges like consumer trust and data accuracy.

CGT’s annual Retail and Consumer Goods Analytics Study benchmarks the two industries’ analytic maturity and identifies key trends in their investments. Learn where your company ranks among the industry’s leaders.

Curious about how data can redefine manufacturing success? Discover how analytics can provide clarity and drive smarter decisions. This guide reveals key strategies to address inefficiencies, enhance productivity and stay ahead in a competitive landscape. Learn how a proactive approach to analytics supports stronger operations and creates growth opportunities.

Watch to learn more about personalization and the role AI is playing in shaping its future. 

Read on for a few highlights of the latest advancements in AI, from supply chain forecasting capabilities to AI companions that could overhaul personalization — and a look outside the industry for inspirations that might lead to new innovations and breakthroughs.

In this fireside chat, CGT spoke with Venkat Venkatraman, professor at Boston University, and Ed Van Siclen, VP of strategy for Veeva’s consumer products division, about the benefits and opportunities around generative AI to enhance enterprise-wide functional intelligence.