TPM Report

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TPM Report

An annual examination of trends and best practices for trade promotion management (TPM) and trade promotion optimization (TPO) in the consumer goods industry. 

While the call for transformation is loud and clear, the process is still going slowly.

The days of spreadsheets and 18-month planning calendars are history. Effective trade promotion strategies now demand a cross-functional, 360-degree understanding of consumer behavior. Here are 9 steps CPGs must take to get there.

Consumer packaged goods companies are working toward a more informed future that uses deeper insights, better metrics and faster response times to modernize the traditional TPM process. CGT's first TPM-specific research report looks at key trends in this critical business practice.

Consumer goods organizations can no longer be effective operating in strong functional silos.

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Future success at retail will require brands to “unlearn” some traditional TPM practices.

Misalignment on "what good looks like" is hindering the drive toward greater value for trade promotion activity.

State of Transformation: Making the pivot to digital.