An annual examination of trends and best practices for trade promotion management (TPM) and trade promotion optimization (TPO) in the consumer goods industry. 

An annual examination of trends and best practices for trade promotion management (TPM) and trade promotion optimization (TPO) in the consumer goods industry. 

TPM Report

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An annual examination of trends and best practices for trade promotion management (TPM) and trade promotion optimization (TPO) in the consumer goods industry.