TPM Report

Trade Promotion Management 2019: New Tech for Old Tricks

While the call for transformation is loud and clear, the process is still going slowly.
Making It Real: The State of Trade Promotion Management

Consumer packaged goods companies are working toward a more informed future that uses deeper insights, better metrics and faster response times to modernize the traditional TPM process. CGT's first TPM-specific research report looks at key trends in this critical business practice.
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TPM Study 2018: Becoming a Modern, Faster Organization

Consumer goods companies need to consider the bigger picture when considering the trade promotion practices. A Q&A with Accenture's Jason Murphy.
CGT Roadmap: The Journey to Trade Promotion Excellence

The days of spreadsheets and 18-month planning calendars are history. Effective trade promotion strategies now demand a cross-functional, 360-degree understanding of consumer behavior. Here are 9 steps CPGs must take to get there.
Industry Relations: Bridging the Divide Between Vendor-User Perspectives

Misalignment on "what good looks like" is hindering the drive toward greater value for trade promotion activity.
Editor's Note: Trading Places

Future success at retail will require brands to “unlearn” some traditional TPM practices.
State of Transformation: Making the Pivot to Digital

State of Transformation: Making the pivot to digital.
Effectiveness: Break Down the Silos

Consumer goods organizations can no longer be effective operating in strong functional silos.

An annual examination of trends and best practices for trade promotion management (TPM) and trade promotion optimization (TPO) in the consumer goods industry.