TPM Report

While the call for transformation is loud and clear, the process is still going slowly.

Consumer packaged goods companies are working toward a more informed future that uses deeper insights, better metrics and faster response times to modernize the traditional TPM process. CGT's first TPM-specific research report looks at key trends in this critical business practice.

The days of spreadsheets and 18-month planning calendars are history. Effective trade promotion strategies now demand a cross-functional, 360-degree understanding of consumer behavior. Here are 9 steps CPGs must take to get there.

Consumer goods organizations can no longer be effective operating in strong functional silos.

Misalignment on "what good looks like" is hindering the drive toward greater value for trade promotion activity.

State of Transformation: Making the pivot to digital.

Future success at retail will require brands to “unlearn” some traditional TPM practices.