Research and Reports

Brands can no longer afford to ignore fragmented RGM processes. Learn how they can more effectively leverage all the data at their disposal.

Tim Schneider, head of sales engineering at Buynomics, shares his insights on how CPG companies can benefit from this shift, offering a deeper understanding of the challenges and opportunities that come with unifying pricing, promotions, trade spend, and assortment strategies.

Learn how brands like PepsiCo, Reckitt, Estée Lauder, L’Oreal, and more are modernizing their consumer data strategies with generative AI, data clean rooms, and loyalty programs, as well as exploring the potential of retail media as a way to leverage first-party data.

No risk, no reward. When it comes to generative AI, much of the industry is enveloped in experimentation; however, operationalizing a methodology around this experimentation is what can help CPGs stand apart by delivering the value that comes with scalability.

Manual yard operations waste time.

Building off the recent The Next Big Thing: Consumer Experiences report, this conversation with Nicole France, chief evangelist at Contentful, sheds light on the role artificial intelligence is playing in shaping the future of customer experience within consumer goods and the obstacles encountered when trying to achieve personalization at scale

Learn about the potential for technological advancement in customer experiences, from synthetic personas to virtual influencers, and the emerging strategies that allow CPGs to meet their customers where they want to be.

Discover how brands are enhancing in-store execution, embracing emerging trends like AI image recognition, and leveraging data to drive sales.