Research and Reports

  • Secrets of REX Excellence From L'Oréal, Unilever, AB InBev, and More

    A robust REX framework is essential to drive growth and profits for CG companies today. In this roadmap report, learn how CGs like Unilever and L'Oréal are strengthening their REX frameworks, synergizing competing channels and influences, and ultimately delivering more seamless consumer experiences.
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  • DTC's Shifting Fit in the Consumer Insights Puzzle

    To understand how DTC fits into today’s evolving consumer goods landscape, CGT drew together the latest research and perspectives from thought leaders to see where leading-edge brands are placing bets to gather actionable insights and get as close as possible to the needs of consumers.
    DTC's Shifting Fit in the Complex Consumer Goods Puzzle

  • DTC’s Evolving Role in Building Privacy-Led Consumer Experiences
    DTC provides a unique channel for CGs to personalize experiences and gather zero and first-party data without unnerving consumers or running afoul of ever-shifting privacy laws. In this Q&A, Khurram Moiz, principal customer success manager, consumer goods at BlueConic, outlines some of the opportunities provided by direct-to-consumer models.
    teaser dtc

  • CPG By 2025: 6 Disruptions Plaguing the Industry
    Consumer products companies need cutting-edge tools to stay competitive and keep pace with ever-changing consumer demands. This exclusive e-book examines the CPG industry landscape and pinpoints specific technologies designed to operationalize and standardize service excellence. Here’s a look at five different disruptions — and their solutions.
    CPG by 2025: A Look at Current Challenges and Technology Solutions

  • Building Advanced Analytics into TPx
    Trade promotions remain somewhat of a black hole, and CPGs cannot always gauge their effectiveness due to a lack of transparency on their impact on sales and profitability. Learn how TPx has evolved and how CGs can build advanced analytics — and the necessary teams — to maximize their promotions’ effectiveness.
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  • Setting the Stage for Enterprise-wide Data Harmonization

    In this conversation with CGT, TELUS' Robert Baldwin outlines some of the evolving trends to watch in TPx, while exploring some of the commonly-held beliefs around analytics, data harmonization, and trade services.
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  • TPx’s Crucial Role in Simplifying User Experience

    In this conversation with CGT, Vistex's Joel Cartwright, discusses how CGs are leveraging TPM technologies to match evolving customer expectations and shore up their options when it comes to forecasting demand, optimizing supply chain, and mitigating risk.
    vistex roadmap teaser

  • CPG Demand Forecasting Resources and Research Hub
    In this resources and research hub, discover insights shared by leaders in the CPG space and gain a deeper understanding of the factors needed to drive your organization's demand forecasting transformation success.
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  • How a Global Consumer Goods Company Generated a Hidden Sales Opportunity of $200 Million through Intelligent Data Synthesis
    CPGs deal with volumes of non-harmonized data pouring in through multiple systems and in varied formats, making it impossible to get timely insights. How can CPGs overcome data challenges and make it consumption-ready for the business team to derive insights? How can they unleash the value of data Read to know more.
    CGT Edgeverve Tradeedge Possibilities Unlimited Decipher hidden opportunity

  • Optimizing Supply Chain Efficiencies to Meet (And Exceed) Consumer Expectations
    Even in the face of circumstances beyond their control, leading CGs are taking steps to bolster their supply chain agility and revamp their networks and processes to be more robust. What are the next steps CGs can't afford to miss on the road to resilience?
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