Research and Reports

No risk, no reward. When it comes to generative AI, much of the industry is enveloped in experimentation; however, operationalizing a methodology around this experimentation is what can help CPGs stand apart by delivering the value that comes with scalability.

Manual yard operations waste time.

Learn about the potential for technological advancement in customer experiences, from synthetic personas to virtual influencers, and the emerging strategies that allow CPGs to meet their customers where they want to be.

Building off the recent The Next Big Thing: Consumer Experiences report, this conversation with Nicole France, chief evangelist at Contentful, sheds light on the role artificial intelligence is playing in shaping the future of customer experience within consumer goods and the obstacles encountered when trying to achieve personalization at scale

Discover how brands are enhancing in-store execution, embracing emerging trends like AI image recognition, and leveraging data to drive sales.

Find a sampling of some of the latest innovations in supply chain modernization, from the importance of a robust digital core to the integration of automation, agentic AI, and advanced analytics.

Learn where and how CPGs are investing in data and technology to overcome their biggest obstacles.

This roadmap explores how sustainability is an ongoing practice, supported by data-driven metrics, and how technology can help progress reporting techniques to keep the momentum around circularity initiatives.