How Aritzia Is Managing Supply Chain Complexity to Meet Consumer Demands

Production flexibility, speed to market, sourcing and supplier collaboration, and inventory visibility are all critical for today’s modern supply chains. More consumer goods companies and retailers are looking to AI and advanced analytics to improve demand forecasting and achieve better responsiveness to changing consumer trends and behaviors. 

Building on the The Next Big Thing: Supply Chain report, this conversation with Chris Conrad, chief technology and information officer, Aritzia, and Sutam Biswas, VP and sector head for consumer goods industries, Wipro, digs into how the vertically integrated retailer is doing just that.