Supply Chain

Learn how CPGs like Mars, Unilever, PepsiCo, and General Mills are scaling AI across marketing, supply chain, and customer engagement to build unified platforms, improve governance, and empower teams to deliver results.

This will accelerate decision-making, allowing Rocky Brands to optimize inventory practices so it can stay ahead of market shifts.

Wells knew its supply chain had become too complex, outgrowing existing tools to manage it.

Chervon is enhancing its demand and replenishment capabilities through automation to improve efficiency and data accuracy.

Hank Murphy, IT and operations, said the company needed a flexible architecture that would allow it to design a platform around its operations.

Issues around meeting inventory demand are compounding tariff-related obstacles.

More consumer goods companies and retailers are looking to AI and advanced analytics to improve demand forecasting and achieve better responsiveness to changing consumer trends and behaviors.

By collaborating with demand planning teams, procurement can ensure supply continuity and align supplier capabilities with forecasted demand.