Optimizing Peak Season: How The Container Store and Academy Sports Prepare Earlier to Protect Conversion, Brand, Sales, Margin

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This webinar will focus on what it takes to run DTC commerce channels through holiday peak — where scale, complexity, and brand expectations are highest.

We will highlight the strategic roadmaps currently used by Academy Sports + Outdoors, alongside candid, firsthand takeaways from a speaker's prior experiences leading technology at both The Container Store and JCPenney.

Rather than implementing last‑minute fixes, these leaders prepared their organizations earlier and more deliberately to ensure:

• Platform stability and performance across high‑traffic moments
• Conversion and checkout reliability across brands, regions and devices
• Inventory, fulfillment and promise accuracy to protect brand trust
• Cost and margin guardrails to reduce reliance on late‑season discounting

Learn how AI plays a practical role — not as experimentation — but as a way to monitor risk, detect issues early and keep execution tight during peak.