Direct to Consumer (D2C)

Consumer goods companies including Procter & Gamble, L’Oréal, Nestlé, PepsiCo and Kenvue have all joined GS1’s “Sunrise 2027” initiative to guide brands and retailers during the transition from linear barcodes to a 2D system.

Arc’teryx expects to optimize its inventory management and align planning decisions across the business to more quickly react to changes in demand.

Learn how AI plays a practical role — not as experimentation, but as a way to monitor risk, detect issues early and keep execution tight during peak.

These initiatives are part of AB InBev's $600 million investment in its U.S. operations through 2026 to build sustainable manufacturing jobs for a modern workforce.

The new hire will help the company grow share across the energy and modern soda categories, investing in emerging brands within active nutrition.

Levi's has been undergoing a digitally focused business shift as it builds out agentic orchestration for its Microsoft-partnered "super-agent" and modernizes its systems.

The modern co-marketing process harkens back to the study of alchemy, which married science and philosophy. Now, brands are working together to combine tech with culture.

Eric Falkenmayer, Not Your Mother's Haircare, and Garrett Long, Omnifold, discussed the evolution of the supply chain, using CGT's Resilience in Motion supply chain study as the backdrop for the conversation.

While the foundational work has been established, P&G is working toward embedding AI across the enterprise to yield new optimizations and cost efficiencies and better meet consumer needs.