Target is moving forward with its plans to add fresh and frozen grocery items to its same-day fulfillment services, potentially offering consumer goods companies an opportunity to stay agile in the face of shifting consumer behavior.
Just five short months ago, the consumer goods industry was focused on building a supply chain to support the omnichannel era, focusing on four key areas: demand planning, fulfillment, manufacturing, and last-mile delivery. However, since then the industry has been flipped on its head.
As manufacturers adapt to a path to purchase that includes meeting customers almost anywhere, they’re now learning how to become as adept at customized fulfillment as they've been at moving mass quantities of products.
Maximizing sales and margins requires that CPG companies be more judicious about retail and field execution, particularly in the critical area of supply chain management.
Some are applying artificial intelligence to streamline crucial functions like route scheduling, order management/fulfillment,