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Sales & Marketing Report

A collection of news, articles and other featured content about Sales & Marketing Report.

Tools of Engagement: The best way to make ‘personal’ connections is often through technology.

AI-driven tools help CPGs get a clearer picture of retail realities,

Analytics is impacting the bottom line for brands and agencies alike.

More than ever, brands must continually keep up with technology to stay close to consumers.

How do you confront a consumer-driven world? By re-evaluating every sales and marketing practice in your organization. Once again developed with support from IDC Manufacturing Insights, CGT’s annual Sales & Marketing Study examines the current state of the industry — in analytics, consumer engagement, revenue management, new product development and corporate structure — and how consumer goods must evolve to stay relevant in the new retail marketplace.

Working Off the Same Page: Companies are inching toward aligned commercial spending across silos

Going Deeper with the Data: Analytics capabilities have become the lifeblood of engagement

Something to Talk About: Marketers are scrambling to 'articulate' strategies for conversational commerce

‘Improvement’ Is for Losers: Consumer goods companies are taking steps toward true transformational change

A Made to Order Marketplace: Choosier consumers, multiplying competitors have CGs rethinking product development

Taking the ‘&’ Out of Sales & Marketing: E-commerce is helping to finally bring the functions together

CGT and IDC Manufacturing Insights present their eighth annual exploration of current and future marketplace trends.

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