Sales & Marketing Report

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Sales & Marketing Report

Brand new research from CGT and IDC Manufacturing Insights provides a progress update for initiatives in some of the most discussed sales and marketing challenges and trends in the consumer goods industry.

Brand new research from CGT and IDC Manufacturing Insights provides a progress update for the consumer goods industry in the areas of trade promotion management, downstream data, analytics, S&OP and more.

Brand new research from CGT and IDC Manufacturing Insights examines the substantial progress that consumer goods companies are making in the areas of trade promotion management, downstream data, consumer engagement and S&OP.

For the fifth year now, CGT and AMR Research bring you the 2009 Sales & Marketing Report. Drawing on survey feedback from consumer goods market leaders in sales, marketing and IT, this year's report identifies where sales and marketing efforts flourish and where gaps exist.

The 2010 Sales & Marketing Study from IDC Manufacturing Insights and CGT yields important insights for leaders of sales, marketing and information technology. This year's edition reports on the progress that CG companies have made in areas like TPM, category management, downstream data and more.

New research yields reports on the progress that consumer goods companies have made in the areas of TPM, downstream data, direct-to-consumer selling, social business and more.

Intelligent innovation is going to be key to the CG industry's performance in the coming year. New research from CGT and IDC Manufacturing Insights examines the progress companies are making in TPM, downstream data, direct-to-consumer selling, social business and mobility.

Technology adoption is driving dramatic change in sales and marketing. New research from CGT and IDC provides progress updates on improvements in TPM, D2C, S&OP and more.

Expert analysis, key takeaways and case studies that underscore the current and future impact of Sales & Marketing strategies across the consumer goods landscape.

Annual survey reveals that while supply chain efforts are top-of-mind, demand-facing initiatives are winning their fair share of the budget.

Consumer products (CP) manufacturers are in a battle for the brand.