A collection of news, articles and other featured content about Sales & Marketing Report.
Costco found an unlikely friend in prestige beauty while seeking to make up lost ground in e-commerce, appeal to younger, more diverse shoppers and provide more quality to its members.
How do you confront a consumer-driven world? By re-evaluating every sales and marketing practice in your organization.
Working Off the Same Page: Companies are inching toward aligned commercial spending across silos
Going Deeper with the Data: Analytics capabilities have become the lifeblood of engagement
Something to Talk About: Marketers are scrambling to 'articulate' strategies for conversational commerce
‘Improvement’ Is for Losers: Consumer goods companies are taking steps toward true transformational change
A Made to Order Marketplace: Choosier consumers, multiplying competitors have CGs rethinking product development
Taking the ‘&’ Out of Sales & Marketing: E-commerce is helping to finally bring the functions together
CGT and IDC Manufacturing Insights present their eighth annual exploration of current and future marketplace trends.
Consumers are the industry's driving force
True optimization soon could be a reality
Manufacturers continue to consider the channel's potential.