Sales & Marketing Report

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Sales & Marketing Report

A collection of news, articles and other featured content about Sales & Marketing Report.

CGT and IDC Manufacturing Insights present their eighth annual exploration of current and future marketplace trends.

Consumers are the industry's driving force

True optimization soon could be a reality

Is analytics keeping pace with data growth?

Manufacturers continue to consider the channel's potential.

Exceeding consumer need is the ultimate goal.

IDC's Simon Ellis, lead author of the report, will join with an illustrious group of panelists to review key findings from this year’s report and discuss implications for the future of the consumer goods industry.

Brand new research from CGT and IDC Manufacturing Insights provides a progress update for initiatives in some of the most discussed sales and marketing challenges and trends in the consumer goods industry.

Brand new research from CGT and IDC Manufacturing Insights provides a progress update for the consumer goods industry in the areas of trade promotion management, downstream data, analytics, S&OP and more.

Brand new research from CGT and IDC Manufacturing Insights examines the substantial progress that consumer goods companies are making in the areas of trade promotion management, downstream data, consumer engagement and S&OP.

Technology adoption is driving dramatic change in sales and marketing. New research from CGT and IDC provides progress updates on improvements in TPM, D2C, S&OP and more.

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