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Sales & Marketing Report

A collection of news, articles and other featured content about Sales & Marketing Report.

Tools of Engagement: The best way to make ‘personal’ connections is often through technology.

AI-driven tools help CPGs get a clearer picture of retail realities,

Analytics is impacting the bottom line for brands and agencies alike.

More than ever, brands must continually keep up with technology to stay close to consumers.

CGT and IDC Manufacturing Insights present their eighth annual exploration of current and future marketplace trends.

Consumers are the industry's driving force

True optimization soon could be a reality

How do you confront a consumer-driven world? By re-evaluating every sales and marketing practice in your organization. Once again developed with support from IDC Manufacturing Insights, CGT’s annual Sales & Marketing Study examines the current state of the industry — in analytics, consumer engagement, revenue management, new product development and corporate structure — and how consumer goods must evolve to stay relevant in the new retail marketplace.

Manufacturers continue to consider the channel's potential.

Brand new research from CGT and IDC Manufacturing Insights provides a progress update for initiatives in some of the most discussed sales and marketing challenges and trends in the consumer goods industry.

Is analytics keeping pace with data growth?

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