Sales & Marketing Report

From the convergence of technology, infinite data sources and new channels, the future of marketing in CG is more complicated than ever – here are some innovative ways to break through the noise.

This year’s annual Sales & Marketing Report takes a fresh look at the innovative ways the industry is connecting with consumers, including how they’re translating the learnings into new strategies, and the technologies they’re relying upon to get more granular.

While some CGs retreated in the face of their new, complicated realities, other innovative leaders welcomed the challenge, fast-tracking technology implementations while not worrying about failing fast. Read about these execs here in CGT's 2021 Visionaries feature.

The 2020 Consumer Goods Sales and Marketing Summit virtual experience provided consumer goods executives with the unprecedented opportunity to learn from the industry’s leading consumer goods experts.

This year's Sales & Marketing Report explores how consumer goods companies are evolving their techniques and technologies in order to adapt and grow during a period of extreme disruption.

AI-driven tools help CPGs get a clearer picture of retail realities,

Tools of Engagement: The best way to make ‘personal’ connections is often through technology.

Analytics is impacting the bottom line for brands and agencies alike.

More than ever, brands must continually keep up with technology to stay close to consumers.

Something to Talk About: Marketers are scrambling to 'articulate' strategies for conversational commerce

A Made to Order Marketplace: Choosier consumers, multiplying competitors have CGs rethinking product development

How do you confront a consumer-driven world? By re-evaluating every sales and marketing practice in your organization.