A collection of news, articles and other featured content about Sales & Marketing Report.
How do you confront a consumer-driven world? By re-evaluating every sales and marketing practice in your organization.
‘Improvement’ Is for Losers: Consumer goods companies are taking steps toward true transformational change
A Made to Order Marketplace: Choosier consumers, multiplying competitors have CGs rethinking product development
Going Deeper with the Data: Analytics capabilities have become the lifeblood of engagement
Working Off the Same Page: Companies are inching toward aligned commercial spending across silos
Taking the ‘&’ Out of Sales & Marketing: E-commerce is helping to finally bring the functions together
Something to Talk About: Marketers are scrambling to 'articulate' strategies for conversational commerce
CGT and IDC Manufacturing Insights present their eighth annual exploration of current and future marketplace trends.
Consumers are the industry's driving force
True optimization soon could be a reality
Is analytics keeping pace with data growth?
Brand new research from CGT and IDC Manufacturing Insights provides a progress update for initiatives in some of the most discussed sales and marketing challenges and trends in the consumer goods industry.