Sales & Marketing Study 2018: Data & AnalyticsGoing Deeper with the Data: Analytics capabilities have become the lifeblood of engagement Sales & Marketing Study 2018: Progress Report‘Improvement’ Is for Losers: Consumer goods companies are taking steps toward true transformational change Sales & Marketing Study 2018: Trade Promotion Management Working Off the Same Page: Companies are inching toward aligned commercial spending across silos Sales & Marketing Study 2018: Organization Taking the ‘&’ Out of Sales & Marketing: E-commerce is helping to finally bring the functions together Sales & Marketing Study 2018: Consumer Engagement Something to Talk About: Marketers are scrambling to 'articulate' strategies for conversational commerce Sales & Marketing Study 2018: New Product Development A Made to Order Marketplace: Choosier consumers, multiplying competitors have CGs rethinking product development Sales & Marketing Report 2017: Is DTC the Future — or the Present? Manufacturers continue to consider the channel's potential. Sales & Marketing Report 2017: The Progress Report Consumers are the industry's driving force Sales & Marketing Report 2017: Taking the Risk Out of Digitization Cyber security becomes a key concern. Sales & Marketing Report 2017: The Evolving Role of TPM True optimization soon could be a reality First Previous 1 2 3 4 Next Last
