Sales & Marketing Report

CGT and IDC Manufacturing Insights present their eighth annual exploration of current and future marketplace trends.

Brand new research from CGT and IDC Manufacturing Insights provides a progress update for initiatives in some of the most discussed sales and marketing challenges and trends in the consumer goods industry. Find out how investments in process and technology have progressed, and what still needs to be done.

Brand new research from CGT and IDC Manufacturing Insights provides a progress update for the consumer goods industry in the areas of trade promotion management, downstream data, analytics, S&OP and more.

Brand new research from CGT and IDC Manufacturing Insights examines the substantial progress that consumer goods companies are making in the areas of trade promotion management, downstream data, consumer engagement and S&OP.

Technology adoption is driving dramatic change in sales and marketing. New research from CGT and IDC provides progress updates on improvements in TPM, D2C, S&OP and more.

Intelligent innovation is going to be key to the CG industry's performance in the coming year. New research from CGT and IDC Manufacturing Insights examines the progress companies are making in TPM, downstream data, direct-to-consumer selling, social business and mobility.

New research yields reports on the progress that consumer goods companies have made in the areas of TPM, downstream data, direct-to-consumer selling, social business and more.

The 2010 Sales & Marketing Study from IDC Manufacturing Insights and CGT yields important insights for leaders of sales, marketing and information technology. This year's edition reports on the progress that CG companies have made in areas like TPM, category management, downstream data and more.