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Sales & Marketing Report 2017: The Evolving Role of TPM
True optimization soon could be a reality -
Sales & Marketing Report 2017: Building a Smart Digital Enterprise
Exceeding consumer need is the ultimate goal.
The adoption of technologies is driving dramatic change in how consumer goods companies manage sales and marketing. New research from CGT and IDC Manufacturing Insights examines business improvements that companies are making in the areas of trade promotion management, downstream data, direct-to-consumer selling, S&OP, retail execution and emerging markets.
","alternateLabel":"Research","teaserImage":{"id":1638,"url":"https://assets1.consumergoods.com/styles/secondary_articles_short/s3/CGW_SM_0613_cover.jpg?itok=uW1ObYhR","width":100,"alt":"","height":121},"sponsored":false,"businessTopic":[],"company":[],"contentType":[]},{"title":"2012 Sales and Marketing Report ","id":11433,"bundle":"whitepaper","url":"/2012-sales-and-marketing-report","date":"2012-06-01T00:00:00","author":{"email":"devteam@ashday.com","uname":"ash_root","firstName":"Root","lastName":"Man","bio":null,"title":null,"picture":null,"phone":null,"contactForm":true},"summary":"Intelligent innovation is going to be key to the CG industry's performance in the coming year. New research from CGT and IDC Manufacturing Insights examines the progress companies are making in TPM, downstream data, direct-to-consumer selling, social business and mobility.","body":"Intelligent innovation — in products, processes and partnerships — is going to be key to the consumer goods industry's performance in the coming year. New research from CGT and IDC Manufacturing Insights examines the progress companies are making in trade promotion management, the use of downstream data, direct-to-consumer selling, social business and mobility.
","alternateLabel":"Research","teaserImage":{"id":1385,"url":"https://assets1.consumergoods.com/styles/secondary_articles_short/s3/CGW_SM_0612_Cover.jpg?itok=JObFHzX6","width":100,"alt":"","height":121},"sponsored":false,"businessTopic":[],"company":[],"contentType":[]},{"title":"2011 Sales & Marketing Report","id":12046,"bundle":"whitepaper","url":"/2011-sales-marketing-report","date":"2011-06-08T00:00:00","author":{"email":"devteam@ashday.com","uname":"ash_root","firstName":"Root","lastName":"Man","bio":null,"title":null,"picture":null,"phone":null,"contactForm":true},"summary":"New research yields reports on the progress that consumer goods companies have made in the areas of TPM, downstream data, direct-to-consumer selling, social business and more.","body":"New research from IDC Manufacturing Insights and CGT yields important insights for leaders of sales, marketing and information technology. This year's edition reports on the progress that consumer goods companies have made in the areas of TPM, downstream data, direct-to-consumer selling, social business and more.
","alternateLabel":"Research","teaserImage":{"id":1299,"url":"https://assets1.consumergoods.com/styles/secondary_articles_short/s3/CGW_CGSM_Cover.jpg?itok=3hd_7hyz","width":100,"alt":"","height":121},"sponsored":false,"businessTopic":[],"company":[],"contentType":[]},{"title":"2010 Sales & Marketing Report","id":12665,"bundle":"whitepaper","url":"/2010-sales-marketing-report","date":"2010-06-02T00:00:00","author":{"email":"devteam@ashday.com","uname":"ash_root","firstName":"Root","lastName":"Man","bio":null,"title":null,"picture":null,"phone":null,"contactForm":true},"summary":"The 2010 Sales & Marketing Study from IDC Manufacturing Insights and CGT yields important insights for leaders of sales, marketing and information technology. This year's edition reports on the progress that CG companies have made in areas like TPM, category management, downstream data and more. ","body":"The 2010 Sales & Marketing Study from IDC Manufacturing Insights and CGT yields important insights for leaders of sales, marketing and information technology. This year's edition reports on the progress that consumer goods companies have made in areas like TPM, category management, downstream data, direct-to-consumer selling and SFA.
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