2016 Sales & Marketing Report

Brand new research from CGT and IDC Manufacturing Insights provides a progress update for initiatives in some of the most discussed sales and marketing challenges and trends in the consumer goods industry. Now in its seventh year, the report uncovers whether or not TPM/Optimization is still important, DTC as a fulfillment problem, downstream data driving forecast improvements, how digital technologies are being used in retail execution and moving from S&OP to rIBP. Find out how investments in process and technology have progressed, and what still needs to be done.