For the fifth year now, CGT and AMR Research bring you the 2009 Sales & Marketing Report. Drawing on survey feedback from consumer goods market leaders in sales, marketing and IT, this year's report identifies where sales and marketing efforts flourish and where gaps exist. Topics include TPM, category management, account team automation and downstream data.
","alternateLabel":"Research","teaserImage":{"id":1068,"url":"https://assets1.consumergoods.com/styles/secondary_articles_short/s3/cgsm_0609_cover_0.jpg?itok=b1lTwlSB","width":100,"alt":"","height":133},"sponsored":false,"businessTopic":[],"company":[],"contentType":[]},{"title":"2007 Sales and Marketing Report","id":15161,"bundle":"whitepaper","url":"/2007-sales-and-marketing-report","date":"2007-06-15T00:00:00","author":{"email":"devteam@ashday.com","uname":"ash_root","firstName":"Root","lastName":"Man","bio":null,"title":null,"picture":null,"phone":null,"contactForm":true},"summary":"Consumer products (CP) manufacturers are in a battle for the brand.","body":"
Consumer products (CP) manufacturers are in a battle for the brand. Private label is escalating, categories are more confused and harder to manage, and increasingly, retailers have more shopper insight data than the consumer manufacturer. It is clear that consumer products manufacturers must redefine processes quickly to better serve the shopper at the shelf.
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However, this requires a major change of front office processes and technologies. This survey conducted jointly between AMR Research and Consumer Goods Technology yields important insights for leaders of sales, marketing and information technology.
","alternateLabel":"Research","teaserImage":{"id":879,"url":"https://assets1.consumergoods.com/styles/secondary_articles_short/s3/CGT-SMR-07.jpg?itok=EVNm6qO6","width":100,"alt":"","height":138},"sponsored":false,"businessTopic":[],"company":[],"contentType":[]},{"title":"2006 Sales & Marketing Report","id":15498,"bundle":"whitepaper","url":"/2006-sales-marketing-report","date":"2007-02-16T00:00:00","author":{"email":"devteam@ashday.com","uname":"ash_root","firstName":"Root","lastName":"Man","bio":null,"title":null,"picture":null,"phone":null,"contactForm":true},"summary":"Annual survey reveals that while supply chain efforts are top-of-mind, demand-facing initiatives are winning their fair share of the budget.","body":"
Consumer goods (CG) companies continue to the lead manufacturing segments in employing demand-driven processes. While supply chain-oriented business and technology efforts still remain a priority within CG companies, demand-facing processes, technologies and the IT funds to support them are catching up.
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As CG companies continue to forge ahead with more demand-driven initiatives, sales and marketing executives are grabbing a bigger piece of the overall budget. However, with more responsibility comes more scrutiny. Companies are holding the front office more accountable for their ability to measure and prove the effectiveness of promotions, and to increase profitability, not just revenue. At the same time, growing channels such as the Web, combined with increasing volumes (but not necessarily increasing quality) of downstream data, have raised complexity to the next level.
","alternateLabel":"Research","teaserImage":{"id":799,"url":"https://assets1.consumergoods.com/styles/secondary_articles_short/s3/SMR-2006.jpg?itok=0hQPOq7d","width":100,"alt":"","height":138},"sponsored":false,"businessTopic":[],"company":[],"contentType":[]},{"title":"2005 Sales & Marketing Report","id":15952,"bundle":"whitepaper","url":"/2005-sales-marketing-report","date":"2005-06-01T00:00:00","author":{"email":"devteam@ashday.com","uname":"ash_root","firstName":"Root","lastName":"Man","bio":null,"title":null,"picture":null,"phone":null,"contactForm":true},"summary":"Expert analysis, key takeaways and case studies that underscore the current and future impact of Sales & Marketing strategies across the consumer goods landscape.","body":"
Expert analysis, key takeaways and case studies that underscore the current and future impact of Sales & Marketing strategies across the consumer goods landscape.
For the fifth year now, CGT and AMR Research bring you the 2009 Sales & Marketing Report. Drawing on survey feedback from consumer goods market leaders in sales, marketing and IT, this year's report identifies where sales and marketing efforts flourish and where gaps exist. Topics include TPM, category management, account team automation and downstream data.
Expert analysis, key takeaways and case studies that underscore the current and future impact of Sales & Marketing strategies across the consumer goods landscape.