2014 SALES AND MARKETING REPORT

Sales and marketing organizations are working hard to serve their retail customers and engage with consumers. This report examines some of the most discussed challenges in the industry — trade promotions, downstream data, consumer engagement and keeping products on the shelf with S&OP. The findings show that sometimes change is slow, but 2014 is going to be the year many organizations start to see even more progress from their investments in sales and marketing efforts, making technology, market visibility and expertise work together.