Research and Reports

How to Drive Digital Transformation the Tyson Foods Way
Watch a CGT Fireside chat with Danielle Bischof-Forsyth, chief technology officer with Tyson Foods, to learn more on driving success through digital transformation.
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Understanding the Modern Consumer: A Data-Driven Guide to Current Shopper Behaviors, Traits, and Characteristics
This report leverages location analytics to analyze changes in consumer behaviors and offers insights that can help retailers and CPG companies better cater to today’s brick-and-mortar visitors. Read the white paper to find out.
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5 Tenets of a Successful Data Products Strategy

Integrated data and analytics have been a top investment priority for many years—a trend that has only been accelerated by flexible, agile, scalable cloud platforms and new analytic capabilities that did not exist in the on-premise environment. Here are five keys to building and maintaining a successful Data Products strategy.
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Driving Greater RGM Efficiencies in Consumer Packaged Goods

In this infographic, discover actionable insights and strategies to optimize your RGM operations, enhance collaboration with retailers, and maximize profitability, with stories of success from The Kraft-Heinz Company, Altria Group, Coca-Cola, and more.
2023 CGT Visionaries: Magnifying Future-Ready Innovators

Learn how this year’s Visionaries are pioneering new paths within their companies and categories, and see just what they believe the future holds for the consumer goods industry as a whole.
2023 Retail and Consumer Goods Analytics Study: The Analytics Advantage

RIS and CGT’s annual Retail and Consumer Good Analytics Study benchmarks the two industries’ analytic maturity and highlights the big bets being made on next-gen technology to ensure organizations keep pace with the business leaders. Find out where your company ranks among the industry’s best.
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Bridging Revenue Growth Gaps for Holistic CPG Expansion

A Holistic Enterprise transformation drives transparency, consistent processes, and accuracy across the organization. In this whitepaper, learn how leading CGS are leveraging revenue growth planning to maximize resiliency and drive growth.
5 Steps to Next-Level Revenue Growth Management

Consumer goods companies are embracing revenue growth management (RGM) as an opportunity to shape revenue and margins. In this roadmap, learn how CGs such as Kraft Heinz and Keurig Dr Pepper are finding RGM success.
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Decoding Revenue Growth Management to Supercharge Profitability and ROI

In this exclusive Q&A, Paul Smith, SAP’s global solution manager for trade and revenue growth management solutions, outlines how CG companies can strive for a more holistic RGM strategy that balances sustainable growth, enhanced profitability, and business success.
How Lovesac and Other CPGs Are Embracing DTC in Their Data Analytics Strategies

In this edited segment of our webinar conversation, BlueConic's Khurram Moiz and CGT discuss how consumer goods companies such as Lovesac are leaning into DTC to inform their data analytics strategies and better understand and engage with consumers.