Research and Reports

Get Away From Guesswork: Key Steps to Modernizing Your Consumer Data Strategies
Learn how brands like PepsiCo, Reckitt, Estée Lauder, L’Oreal, and more are modernizing their consumer data strategies with generative AI, data clean rooms, and loyalty programs, as well as exploring the potential of retail media as a way to leverage first-party data.
Unifying Creative and Marketing Operations: A Roadmap for CPG Growth
No risk, no reward. When it comes to generative AI, much of the industry is enveloped in experimentation; however, operationalizing a methodology around this experimentation is what can help CPGs stand apart by delivering the value that comes with scalability.
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Yard Management is Complex, But it Doesn’t Have to Be

Manual yard operations waste time.
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Achieving Personalization at Scale Within AI-Powered Customer Experiences

Building off the recent The Next Big Thing: Consumer Experiences report, this conversation with Nicole France, chief evangelist at Contentful, sheds light on the role artificial intelligence is playing in shaping the future of customer experience within consumer goods and the obstacles encountered when trying to achieve personalization at scale
The Next Big Thing: Customer Experience

Learn about the potential for technological advancement in customer experiences, from synthetic personas to virtual influencers, and the emerging strategies that allow CPGs to meet their customers where they want to be.
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2025 Retail Outlook: Retail Execution for a Competitive Edge

Discover how brands are enhancing in-store execution, embracing emerging trends like AI image recognition, and leveraging data to drive sales.
The Next Big Thing: Supply Chain

Find a sampling of some of the latest innovations in supply chain modernization, from the importance of a robust digital core to the integration of automation, agentic AI, and advanced analytics.
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What CPGs Want — and Need — to Build Resilient Supply Chains Today

Learn where and how CPGs are investing in data and technology to overcome their biggest obstacles.
How CPGs Like Unilever, Clorox, and Kenvue Are Working to Operationalize Sustainability Mandates

This roadmap explores how sustainability is an ongoing practice, supported by data-driven metrics, and how technology can help progress reporting techniques to keep the momentum around circularity initiatives.
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Navigating the Complexity of Decarbonization in Consumer Goods

Vishnu Nair, head of Zeigo Activate, shares his expertise on the biggest hurdles in sustainability tracking, the unique needs of small- and medium-sized businesses, and the misconceptions surrounding sustainability efforts in the consumer goods industry.