Inside an AI-Enabled Personalization Journey

No two roads toward AI-enabled engagement are the same, yet consumer goods companies and retailers often seek out similar solutions while encountering many of the same challenges.

This infographic takes you through an AI journey that highlights the significant obstacles companies face when looking to integrate the technology for hyper-personalization and pathways toward wins that bring consumers closer to brands. Additionally, see what some of these successes look like in action, with use cases from L’Oréal and e.l.f. Beauty pointing to potential runways for AI personalization in consumer goods.