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CGT Staff

Consumer Goods Technology (CGT) is the leading resource for consumer goods executives looking to empower business growth through the use of technology. CGT delivers digital content on its consumergoods.com website and face-to-face at its live industry events, reaching an audience of consumer goods executives ranging from managers and directors to VPs and CIOs. CGT also covers all major segments of the consumer goods sector, including Food, Beverage, Packaged Goods, Consumer Electronics and Apparel. For more information, visit www.consumergoods.comCGT is part of the EnsembleIQ portfolio of brands, a premier business intelligence resource that believes in Solving Big Problems and Inspiring Bold Ideas. For more information, visit www.ensembleiq.com.   

 

ARTICLES BY THIS AUTHOR

November 2020

This year’s Consumer Goods Sales and Marketing Summit is dialed-in to the business concerns that are top of mind for CG and retail marketing executives: collaboration, transformation and monetization.

Going direct-to-consumer is easier said than done. Blurring the lines between brands, retailers, media and advertising, success requires building a collaborative team who can work together to maximize growth. The opening keynote of CGSM will feature a panel filled with CG experts in the DTC space.

As part of the food brand’s journey to create a transformative end-to-end customer experience, Mondelez has expanded its relationship with Publicis Groupe to include all production duties across Europe.

Ocean Spray Cranberries has launched a new beverage brand that wants to help consumers make healthier nutrition choices.

Among all the influences of consumer buying decisions online, nothing ultimately carries more weight than accurate product content.

As the founder of a global leader in the collection and repurposing of complex waste streams, Szaky knows a thing or two about the value in consumer goods and retail collaborations.

The Diversity Survey is designed to help us gain an understanding of our stakeholders’ latest perspectives and experiences related to diversity, equity and inclusion.

The Tapestry house of luxury brands, which includes Coach, Kate Spade and Stuart Weitzman, will leverage new customer data platform products to generate comprehensive customer profiles, serving as a foundation for predictive analytics to improve customer interactions.

With the Alida Sparq digital insights platform, the plant-based protein startup brand will be able to unlock real-time feedback in order to develop more innovative products and a better customer experience.

As part of a front-lines case study, Gaskins will share how he’s brought a passion for data, analytics and loyalty programs to convenience chain Yesway.

The executive leadership changes announced to take effect Nov. 1, 2020; while Achal Agarwal intends to retire after 40-year career.

The 100-year-old- co-op was confronted with more disruption during an eight-week period than it had experienced in eight years.

October 2020

This 100% virtual experience will convene Dec. 8-9 — two days packed with learning, sharing and networking opportunities.

Rawlings Sporting Goods and Easton Diamond Sports have entered into a definitive agreement for Rawlings to acquire Easton.

Piggly Wiggly will soon offer consumer goods manufacturers a new digital advertising program intended to simultaneously enhance the consumer experience. The grocer will become one of the first retailers to adopt Mercatus’ Digital Advert

New Balance is modernizing its consumer experience capabilities through a new tech partnership.  

Rite Aid’s new partnership with media and analytics provider Quotient will enable consumer goods brands to execute targeted, digital media campaigns to the retailer’s customers, thereby driving in-store and online conversions.

The CG industry had already been evolving efforts to address new industry trends, and the onset of COVID-19 served as a sharp accelerant for many a company strategy. See where execs are currently focusing their efforts — and where they may need to dedicate more resources.

The supply chain planning software from ToolsGroup is expected to enable Melitta Sales Europe to centralize demand planning and improve S&OP and promotions management.

Farm & Oven co-founders Mike Senackerib and Kay Allison will join the Dewey’s Bakery management team with the acquisition.

The luxury outerwear brand recently expanded its lines to include knitwear and footwear and sought a fashion-specific PLM solution to enrich product collections and control product quality.

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