Streamlining Product Launches to Deliver Against Today’s Pressures

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Streamlining Product Launches to Deliver Against Today’s Pressures

By Julie Ritzer Ross - 01/29/2021

Heightened consumer interest in new products, competitive pressures stemming from the COVID-19 pandemic, and a host of other forces are compelling consumer goods companies to deliver new products and the campaigns that support them faster than ever before. At the same time, CGs are bringing more of their consumer experience to the digital realm and across digital platforms.

For CGs, the solution to overcoming logistical and other challenges posed by these developments lies in harnessing a digital asset management (DAM) solution — and applying it to product launches. The DAM segment is clearly growing, with a report by Mordor Intelligence citing market growth from $2.96 billion in 2020 to $9.16 billion in 2026, for a CAGR of 21.23%.

This roadmap lays out a blueprint CGs can follow to deploy and leverage a DAM platform for new and more seamless product launches.