Digital Marketing

Francisco Fraga most recently led the transformation of Procter & Gamble’s U.S. supply chain network by building digital capabilities and other enterprise-wide IT services.

The Kimberly-Clark brand employed a healthy dose of digital marketing to introduce its latest product extension at the drugstore chain.

Digital marketing is not just the CMO’s responsibility anymore.

The athletic wear brand selected a new platform to enhance its cross-channel, personalized marketing capabilities.

Consumer goods companies are redefining their business models to foster holistic consumer engagement that will build ongoing, meaningful relationships.

For decades, shopping was all about "bigger is better." But consumer expectations have changed as new technologies have emerged.

Stephen Koven will be responsible for developing digital strategies and leading teams to build sales and marketing plans.

Commonalities among the 10 most profitable apparel manufacturers on this list (courtesy of sister publication Apparel) point largely to the effective use of technology.

Walmart's latest digital move to compete with Amazon will make reordering frequent purchases easier for online shoppers.

CGT launches a new, ongoing overview of shopper-facing technology providers by presenting a list of solutions we personally encountered in the first half of 2017.

CGT and IDC Manufacturing Insights present their eighth annual exploration of current and future marketplace trends.