The behaviors we’ve seen as a result of the pandemic are here to stay and will become part of a more complex relationship with retail. So how can brands lean into these changes to improve the online shopping experience, drive sales and limit returns?
If 2020 was the year of learning to market during a hurricane, then 2021 may shape up as the year of giving back and reconnection for consumer goods and retail marketers — and perhaps a moment to not be so serious all the time.
As part of the food brand’s journey to create a transformative end-to-end customer experience, Mondelez has expanded its relationship with Publicis Groupe to include all production duties across Europe.
Thanks to deep learning's ability to take brands’ first-party data and transform the info into actionable insights that can be applied in real time, CG marketers can finally optimize their advertising efforts to find new buyers for their products and spend ad budgets as efficiently as possible.