An introduction to Path to Purchase Analytics, a new discipline that locates the shopper at the heart of the insights process, providing a view across all the channels shoppers use to research, move towards, and complete a purchase.
The grocer significantly expanded the availability of "Food Lion to Go" this summer as parent company Ahold Delhaize focuses on growing individually branded pickup and delivery services across banners.
Produced in conjunction with Menasha, Path to Purchase Institute's handy reference guide spotlights the e-commerce capabilities of 15 top retailers that are building seamless omnichannel shopping experiences.
Aldi is shining a spotlight on a new, ongoing program that highlights low-priced and deeply discounted SKUs.
Items that are "Aldi Savers" are among the hard discounter's "lowest of our low prices," the retailer claims on its U.S. website.
Packaged in boxes depicting black-and-white photographs of parents and their babies against a bold black background, Kimberly-Clark's new Huggies Special Delivery premium diapers stand out in a category full of pastels, whites and soft colors.