Expanding retail media into interactive streaming environments, the beauty brand is the first to use a native live-shopping feature powered by Amazon Ads on Twitch.
New research reveals how digital transformation is impacting the status quo of marketing. Find out what leading brands like Ferrara and John Frieda are doing about it.
Nestlé is looking to scale the technology for brands such as Purina, Nescafé Dolce Gusto and Nespresso across its e-commerce and digital media channels.
