Digital Marketing

Press enter to search
Close search
Open Menu

Digital Marketing

A collection of news, articles and other featured content about Digital Marketing.

Albertsons Cos. is honing its digital shopping experience with a number of recent enhancements that include its email marketing strategy.

Texas-based H-E-B recently wrapped its annual, two-week-long “Thrill of the Grill” campaign, promoting all the means necessary for grilling season with a slew of deals and a sampling event.

As online beauty brands continue picking up steam, Amazon moved to grab more share of the category by launching its first dedicated, private label skin care brand.

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: deal-finding app What’sInStore.

Installed at five on-premise accounts, the tap lights up to deliver free rounds of Coors Light whenever Bud Light runs negative marketing messages on social- and broadcast-media channels.

On the digital shelf, pack size can be used to improve brand perception, engagement and profit margins in more ways than are immediately obvious.

Walmart has expanded its product partnership with celebrity Drew Barrymore to develop an eclectic home decor collection dubbed Flower Home.

Meijer is shining a spotlight on National Collegiate Athletic Association's Division I Men's Basketball Tournament sponsors Mondelez International, Coca-Cola Co. and Hershey Co. in stores and online during this year's March Madness season.

Coca-Cola Co. and Mondelez International’s Nabisco have teamed up to activate their sponsorships of the National Collegiate Athletic Association for an account-specific sweepstakes running at Southeastern Grocers’ Winn-Dixie, Bi-Lo and Harveys during March Madness season.

Walmart intends to leverage its vast trove of online and store purchasing data to sell both in-store and digital ads that are unified across physical and web realms.

The paper towel brand is tying in to NCAA Tournament hype by joining forces with BuzzFeed’s social food platform for a themed video marketing campaign.

Show More