Digital Marketing

New research reveals how digital transformation is impacting the status quo of marketing. Find out what leading brands like Ferrara and John Frieda are doing about it.

Nestlé is looking to scale the technology for brands such as Purina, Nescafé Dolce Gusto and Nespresso across its e-commerce and digital media channels.

The retail giant is preparing for a future in which digital agents may shop on behalf of customers.

The ongoing promotion and gamified experience links purchases with access to monthly exclusive content and experiences that tap into Gen Z and Sprite fan interests.

Kellanova's data clean room pilot helped develop an enterprise-wide blueprint for better engaging with consumers via targeted marketing.

See how Mondelez International's digital shopping experience directed viewers to Walmart.com.

Pre-seeding social media influencers with early products is seen as key to DTC growth.

Church & Dwight is doubling down on its digital-first strategy while strategically weaving in AI to complement its marketing efforts. Learn more.