Digital Marketing

With today’s channel and media fragmentation, consumer goods brands can’t rely on gut instincts to get their marketing mixes right. And as these channels grow (and budgets shrink), properly leveraging the power of analytics is what’s separating the winners from the losers.

Shiseido will tap into data and technology to create new beauty experiences, including leveraging consumers’ digital and in-store browsing and purchase histories — as well as employing AR — to recommend new products through diagnostic and personalized services.

Procter & Gamble is partnering with GLAAD for a new initiative to advance LGBTQ inclusion in advertising and marketing, and calling on other brands to join them.

Learn how can CGs find the right mix of digital, promotions, TV and pricing, to optimize revenue and brand equity, especially in today's digital and socially connected world.

The behaviors we’ve seen as a result of the pandemic are here to stay and will become part of a more complex relationship with retail. So how can brands lean into these changes to improve the online shopping experience, drive sales and limit returns?

This roadmap lays out a blueprint CGs can follow to deploy and leverage a DAM platform for new and more seamless product launches.

When COVID-19 hit, Mattel had to completely scrap most of its marketing plans. Rather than trying to sell a product, it pivoted to provide entertainment, teachable moments and comfort for kids.

The 2020 Consumer Goods Sales and Marketing Summit virtual experience provided consumer goods executives with the unprecedented opportunity to learn from the industry’s leading consumer goods experts.

If 2020 was the year of learning to market during a hurricane, then 2021 may shape up as the year of giving back and reconnection for consumer goods and retail marketers — and perhaps a moment to not be so serious all the time.

Without paying close attention to the digital environment, the journey to achieving extensive reach and rapidly building awareness can have a lasting negative impact on perception and category growth.

Mtn Dew and Burton Snowboards are teaming on behalf of sustainability as part of a new partnership known as One World.