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Activia Logo

Dannon Co.'s Activia brand launched a national rebranding campaign this month dubbed "It Starts Inside."

One of the critical steps a company should take in 2017 is to embrace digital transformation.

Showcasing the best solution providers in Consumer Experience Management, Digital Commerce and Product Information Management

Initial findings from this study show that within the next decade, online food shopping will reach maturation in the U.S., far faster than other industries that have come online before.

Pure Flavor, Pure Genius

Scanning logos on packets, POS and TV spots provides recipe hacks with content, coupons

Providing a better experience for grocery shoppers could lead to stronger loyalty for retailers in 2017, according to one veteran industry watcher.

CGSM Opening Keynote Audience

The 14th annual Summit will bring sales, marketing and IT leaders together to discuss the unique challenges and best practices faced by CG companies in the digital age.

Find out how Honest Tea's social media following skyrocketed after the launch of its first-ever social sweepstakes.

While Amazon excelled in engagement, Target and Nike did a particularly good job of co-creating content.

Which firms have the best reputation for developing marketers that can reach the C-level? Procter & Gamble led the pack, discover which other companies made the list.

Arctic luxury apparel retailer Canada Goose announces a new chief product officer, chief marketing officer, and EVP of eCommerce, Stores and Strategy.

Going forward, the recently merged Stagnito Business Information, Edgell Communications and Path to Purchase Institute, will operate under the new name of EnsembleIQ.

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