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Digital Marketing

Pure Flavor, Pure Genius

Scanning logos on packets, POS and TV spots provides recipe hacks with content, coupons

Providing a better experience for grocery shoppers could lead to stronger loyalty for retailers in 2017, according to one veteran industry watcher.

CGSM Opening Keynote Audience

The 14th annual Summit will bring sales, marketing and IT leaders together to discuss the unique challenges and best practices faced by CG companies in the digital age.

Find out how Honest Tea's social media following skyrocketed after the launch of its first-ever social sweepstakes.

While Amazon excelled in engagement, Target and Nike did a particularly good job of co-creating content.

Arctic luxury apparel retailer Canada Goose announces a new chief product officer, chief marketing officer, and EVP of eCommerce, Stores and Strategy.

Which firms have the best reputation for developing marketers that can reach the C-level? Procter & Gamble led the pack, discover which other companies made the list.

Take a look at first 10 retailers named to Tenet's annual "Top 100 Most Powerful Brands" report.

Each year, Tenet Partners determines the "Top 100 Most Powerful Brands" list based on high awareness and positive brand perceptions. This year the top two brands on the list are CG companies. Read on to uncover the top CG brands in each of the seven CG categories inlcuded.

Going forward, the recently merged Stagnito Business Information, Edgell Communications and Path to Purchase Institute, will operate under the new name of EnsembleIQ.

Brands will now be able to drive featured placement and increase sales on consumer packaged goods (CPG) retailers Instacart, FreshDirect and Drugstore.com as new partnerships expand closed-loop advertising for Grocery and Health & Beauty brands.

Handmade atAmazon adds new product categories sold directly from Artisans.

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