Digital Marketing

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Digital Marketing

Winning in the new digital economy is less about influencing consumers to buy something and more about helping them achieve something.

Michael Kors 2017 Bancroft black and white collection

Commonalities among the 10 most profitable apparel manufacturers on this list (courtesy of sister publication Apparel) point largely to the effective use of technology.

CGT launches a new, ongoing overview of shopper-facing technology providers by presenting a list of solutions we personally encountered in the first half of 2017.

Path to Purchase Framework

A method for organizing and analyzing shopper-facing digital tools from CGT affiliate Path to Purchase Leadership University.

The packaged foods maker is looking to drive sales through digital content by launching an online destination for consumers who need dinner ideas.

With consumers no longer distinguishing between their online and offline activity, CPG marketers must connect the dots across touch points to build integrated buyer profiles.

Megan Moglia, Senior Vice President, Customer Strategy & Activation, 84.51°

For decades, shopping was all about "bigger is better." But consumer expectations have changed as new technologies have emerged.

CGT and IDC Manufacturing Insights present their eighth annual exploration of current and future marketplace trends.

Hormel Foods, Vice President of Digital Experience, Stephen Koven

Stephen Koven will be responsible for developing digital strategies and leading teams to build sales and marketing plans.

Walmart reorder app

Walmart's latest digital move to compete with Amazon will make reordering frequent purchases easier for online shoppers.

Consumers are the industry's driving force

Exceeding consumer need is the ultimate goal.

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