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Digital Marketing

A collection of news, articles and other featured content about Digital Marketing.

The online food drive lets consumers "click, ship and donate" directly from Amazon to provide food to needy families.

Shoppers can use the Shopkick mobile app to interact with promotional packaging for Suave's Veterans Day cause campaign.

The platform is designed to efficiently grow sales through data science, media delivery and measurement.

Consumer brands should start employing artificial intelligence to rethink and enhance their trade promotion activity. 

Commonalities among the 10 most profitable apparel manufacturers on this list (courtesy of sister publication Apparel) point largely to the effective use of shopper-centric technology.

The merger brings together Crimson Hexagon's AI and historical data index with Brandwatch's data handling and flexible user interface.

The retailer has selected 11 digital content providers to partner with on a priority level.

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