Digital Marketing

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Digital Marketing

A collection of news, articles and other featured content about Digital Marketing.

Top digital executives at Kroger and Ahold Delhaize discussed narrowing their sizable reach by leveraging data, predictive analytics and the use of their digital platforms during morning sessions on the final day of the Path to Purchase Expo in Chicago.

Wakefern Food Corp. has partnered with Locai Solutions to offer CookIt, a customized menu planning and food shopping solution, to its banners.

The German liqueur brand has teamed with location data provider Foursquare to run a Halloween-themed campaign that lets mobile users see "Darke Spirits" in augmented reality.

Best Buy is kicking off the holiday season by offering free next-day delivery on thousands of items from Oct. 22 through Dec. 25.

Ahalogy a Quotient brand

Quotient’s Ahalogy brand unveiled Rising Keywords, a social media feature for its Muse platform that predicts future trends on social platforms.

The formula for success at 162-year-old Klein Tools includes a mobile-first marketing strategy, a strong micro-influencer campaign, and a sales-driving digital photography partnership.

As private label penetration grows, national brands should consider unique loyalty-building programs

Aldi is shining a spotlight on a new, ongoing program that highlights low-priced and deeply discounted SKUs. Items that are "Aldi Savers" are among the hard discounter's "lowest of our low prices," the retailer claims on its U.S. website.

Tip of the Spear Technology: 3D AI for E-Commerce

Path to Purchase IQ looks at emerging technologies that will be showcased next month at the Consumer Goods Sales & Marketing Summit. This week: Zeg.ai's 3D technology for e-commerce.

The grocer significantly expanded the availability of "Food Lion to Go" this summer as parent company Ahold Delhaize focuses on growing individually branded pickup and delivery services across banners.

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