Walmart-owned Sam’s Club has been expanding its pet product assortment, most recently launching The Pioneer Woman dog treat line exclusively at the warehouse club and its parent company.
Though Influencer Marketing is hardly new, marketers continue to rely heavily on surface-level, publicly available metrics like follower count and engagement rate.
Rise’s editors found that while Amazon’s brick-and-mortar locations are aggressively leveraging product reviews, other retailers and brands seem to be only dabbling with the tactic in stores.
The Albertsons Cos.' chain joined with the CPGs to leverage the star power of the baseball/football star turned owner of Bo Jackson Signature Foods in a seasonal sweepstakes.
Christine Nessen has led marketing teams in the financial services, education, automotive and retail sectors at Deutsche Bank and American Express, among other companies. She was leading B2B marketing for both the U.S.
Jorge Almeida was working at Anheuser-Busch as a senior brand manager when he decided to reach out to someone from his past. That someone was Ivonne Kinser, an old supervisor of his from when he started his advertising career at Richards/Lerma.
