Digital Marketing

Debra Perelman, who'd been leading the cosmetics giant's digital transition as COO, was named its first female chief executive officer.

The widespread belief that "digital native" brands have a key advantage over legacy companies such as Unilever and Procter & Gamble is a myth, according to Clavis Insight's Danny Silverman.

These 10 extremely diverse small to medium-sized businesses collectively illustrate a few important facts about the industry: consumer understanding is more critical than ever, brick-and-mortar retail is still vital, and organizational size no longer matters.

Under the 2-year-old SmartLabel initiative, companies are using digital technology to give a growing number of consumers more thorough product information.

To promote the launch of a limited-edition Glenlivet Code variety, the brand is challenging Scotch lovers to decode the product's composition via Shazam.

Voice commerce may prove easier for consumers to adopt because it brings together two things with which they're already pretty familiar: digital shopping, and talking. Here's how consumer goods companies can prepare.

The NLP-based “Happy Hour” skill acts as a home bartending assistant and party planner.