Consumers increasingly want to know that the brands they buy from are committed to advancing diversity, equity, and inclusion. Here are five ways brands like Mars are making DEI more than a marketing initiative.
Today's consumers are demanding more personalized digital experiences, but are increasingly reluctant to share the data that enables such experiences. Healthcare company Haleon has found a unique way to navigate this challenge.
Success is no longer measured by individual products and sales, or about collecting, analyzing, and exploiting consumer data, but the need to provide a 360-degree view of both products and experiences that keep consumers returning to a brand.
CEO and co-founder of Xero Shoes Steven Sashen tells CGT he recognized that if the brand didn’t sell directly online to consumers, they would have no relationship with them. Learn about the brand's dive into e-commerce.