Digital Marketing

Vivek Rastogi, senior director, global digital commerce, Colgate-Palmolive says it’s the relationship pivot between CPGs and retailers that’s introducing complexities into the retail media landscape.

The company is pushing its marketing into a new category with its own entertainment arm, e.l.f. made. Learn more about its first launch.

As marketers navigate a variety of retail media networks (RMNs), here are four ways to extend their impact.

The Estée Lauder Companies is driving increased consumer recruitment and loyalty and optimized promotions via elevated precision marketing capabilities.

The Coca-Cola Company is beginning to scale its global marketing efforts with generative AI, configuring advertising materials on Prod X, a production studio experience that uses digital twin technology.

General Mills will increase coupon spend by around 20% as the company doubles down on both value and brand building to woo price-conscious consumers.

The Clorox Company is testing the waters of a new retail media capability that taps into first-party data to reach high-intent consumers on YouTube and offers closed-loop measurement.

Campbell's Snacks, a division of the Campbell Soup Company, recently entered into the connected TV marketing space to support its recent brand partnership with Major League Soccer (MLS) as the official snack sponsor.