Digital Marketing

Gartner Reveals Top Strategic AI Predictions for 2026 and Beyond
At the recent Gartner IT Symposium/XPO, Gartner revealed its top ten strategic predictions for 2026 and beyond, covering three categories: talent in the AI age, sovereignty and insidious AI.
E.l.f. Pilots Shoppable In-Stream Ads on Twitch
Expanding retail media into interactive streaming environments, the beauty brand is the first to use a native live-shopping feature powered by Amazon Ads on Twitch.

Data Language Gap Undermining Retail Media Progress and Potential

As pressure increases to develop holistic, full-funnel retail media strategies, many brands still have a hard time identifying top use cases for data.
Unilever's AI Tool Gives Closeup Brand a Marketing Boost

Unilever said the technology not only aided in timeliness but also helped meet specific touchpoints.
Coca-Cola Bottling Canada Gains Data Edge With Instacart Consumer Insights Portal

The company gains a clearer picture of how consumers discover and choose its products across customer channels.
Unilever Automates Marketing Design With AI Tool

Unilever is optimizing its marketing through an AI-accelerated process that uses a design tool to automate asset creation.
Estée Lauder's 'Biggest Organizational Transformation' Overhauls Leadership, Channel Mix, Marketing

This is enabling faster decision-making and providing stronger real-time market responsiveness.
Sponsored

Navigating the New Rules of Engagement

New research reveals how digital transformation is impacting the status quo of marketing. Find out what leading brands like Ferrara and John Frieda are doing about it.
Nestlé, LVMH, L’Oréal Ramp Up Content Creation With AI-Powered Digital Twins

Nestlé is looking to scale the technology for brands such as Purina, Nescafé Dolce Gusto and Nespresso across its e-commerce and digital media channels.
Walmart Applying Agentic AI to Optimize In-Store, Marketing Operations

The retail giant is preparing for a future in which digital agents may shop on behalf of customers.

Gartner Reveals Top Strategic AI Predictions for 2026 and Beyond

E.l.f. Pilots Shoppable In-Stream Ads on Twitch

Data Language Gap Undermining Retail Media Progress and Potential

Unilever's AI Tool Gives Closeup Brand a Marketing Boost

Coca-Cola Bottling Canada Gains Data Edge With Instacart Consumer Insights Portal

Unilever Automates Marketing Design With AI Tool

Estée Lauder's 'Biggest Organizational Transformation' Overhauls Leadership, Channel Mix, Marketing

Navigating the New Rules of Engagement

Nestlé, LVMH, L’Oréal Ramp Up Content Creation With AI-Powered Digital Twins

Walmart Applying Agentic AI to Optimize In-Store, Marketing Operations