Four key factors determine marketing success: strategy, customer, technology, and operations. Take a detailed digital assessment of these categories. Then begin creating a plan to transform your consumer engagement, from awareness and acquisition to loyalty and advocacy.
One in three consumers bypass initial product choices because a competitor has better information! That’s the power of great product content. Based on the actual best practices of global brands, Salsify presents 11 rules for getting accurate, SEO-optimized, competitive, winning product pages.
Aldi is shining a spotlight on a new, ongoing program that highlights low-priced and deeply discounted SKUs.
Items that are "Aldi Savers" are among the hard discounter's "lowest of our low prices," the retailer claims on its U.S. website.
Produced in conjunction with Menasha, Path to Purchase Institute's handy reference guide spotlights the e-commerce capabilities of 15 top retailers that are building seamless omnichannel shopping experiences.