Digital Marketing

GSK Consumer Preps For Independent Future With E-commerce Upgrade
As GSK Consumer Healthcare prepares to de-merge from GSK, the company is investing in its ability to respond to e-commerce market changes to better compete in the expanding digital landscape.
Tech Transformation Podcast: Ulta Beauty’s Kelly Mahoney On Mobile-First Omnichannel Personalization
Learn how Ulta Beauty is standing out in a sea of loyalty programs, and how its mobile experiences and technology are supporting consumer experiences and in-store associates.
Doritos and Cheez-It Hype Up Product Launches With Digital Experiences
Brands are increasingly trending toward collaborations and techy experiences in order to elevate new product launches. The latest to do so? Doritos and Cheez-It.
The Metaverse As a Piece of Brands' Consumer Engagement Puzzle
The importance of developing a strategy that fosters consumer communities and differentiates between v-commerce and e-commerce.
Degree Hosts World’s First Metaverse Marathon in Support of DE&I Initiatives
Degree Deodorant is the latest brand to jump into the metaverse trend, launching the first-ever marathon being held in Decentraland.
Buy With Prime: Free, Expedited Delivery Expands Beyond Amazon.com
Amazon has unveiled Buy With Prime, a new benefit that will allow Prime members to receive free, expedited delivery of products from online brands and beyond Amazon.com.
FIRST LOOK: Rao’s Homemade Pop-Up Shop Brings Food Tasting Experience to NYC
The brand is allowing consumers to sample a variety of its offerings in a limited-time experience that also includes wine pairings and freshly grown produce and Italian herbs.
Real Talk: True Digital Transformation Starts With an Omni-Commerce Revelation
Consumers are moving fast, and in order for CPG brands and manufacturers to keep pace, they need accurate and actionable insights… fast.
Inside Burton’s Digital Transformation and Redefined Retail Experience
RIS sits down with Brian McAllister, Burton Snowboards' director of global operations, and Jeff Lord, VP of global direct and digital commerce, to get the inside story on the retailer's massive digital transformation.
Modern Approach to Revenue Growth Management
As the competition for consumers continues to heat up CGs must upgrade their strategic and technological RGM approach to maximize earnings. Find out where your peers are investing to stay one step ahead of the pack.
Sponsored
Next Generation Loyalty Programs Live Up to Their Name
Traditional loyalty programs are impersonal, emphasizing transactional rewards. Today’s advanced analytics let retailers create relevant, customized offers. This data-informed, customer-first approach drives shopper engagement and ongoing allegiance.
Preparing for a New Era of Consumer Data
How can a company leverage the flood of new consumer data generated throughout an organization? Get a step-by-step framework, including details on how CPGs like AB InBev, General Mills, and Mondelez are having success.

A collection of news, articles and other featured content about Digital Marketing.