Mars Inc.'s flagship brand this week launched a new marketing campaign that mixes M&M's and music.
Unilever, Revlon and Coty Inc. were among the initial "advertisers" in The Wink, a digital magazine launched last week by Walgreens.
Popchips, Inc. teamed with shopper incentive app Ibotta this month to distribute coupons in recognition of March 14's designation as "National Potato Chip Day."
Exactly one-third of consumer goods marketers view retailer websites as the most important touch point in their digital marketing strategy, according to the "Shopper Marketing Trends Report 2017."
Showcasing the best solution providers in Consumer Experience Management, Digital Commerce and Product Information Management
Dannon Co.'s Activia brand launched a national rebranding campaign this month dubbed "It Starts Inside."
One of the critical steps a company should take in 2017 is to embrace digital transformation.
Initial findings from this study show that within the next decade, online food shopping will reach maturation in the U.S., far faster than other industries that have come online before.
Providing a better experience for grocery shoppers could lead to stronger loyalty for retailers in 2017, according to one veteran industry watcher.
Scanning logos on packets, POS and TV spots provides recipe hacks with content, coupons
The 14th annual Summit will bring sales, marketing and IT leaders together to discuss the unique challenges and best practices faced by CG companies in the digital age.
Find out how Honest Tea's social media following skyrocketed after the launch of its first-ever social sweepstakes.
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