Top digital executives at Kroger and Ahold Delhaize discussed narrowing their sizable reach by leveraging data, predictive analytics and the use of their digital platforms during morning sessions on the final day of the Path to Purchase Expo in Chicago.
An introduction to Path to Purchase Analytics, a new discipline that locates the shopper at the heart of the insights process, providing a view across all the channels shoppers use to research, move towards, and complete a purchase.
Aldi is shining a spotlight on a new, ongoing program that highlights low-priced and deeply discounted SKUs.
Items that are "Aldi Savers" are among the hard discounter's "lowest of our low prices," the retailer claims on its U.S. website.
The grocer significantly expanded the availability of "Food Lion to Go" this summer as parent company Ahold Delhaize focuses on growing individually branded pickup and delivery services across banners.