Digital Marketing

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Digital Marketing

CGT and IDC Manufacturing Insights present their eighth annual exploration of current and future marketplace trends.

Consumers are the industry's driving force

Exceeding consumer need is the ultimate goal.

Tata Consultancy Services announced a new collaboration with Intel Corp. to build a "future ready reference architecture" for the rapidly evolving digital transformation requirements of global markets.

With consumers increasingly buying products "anywhere, any time," brands and retailers must deliver engaging experiences that capture their attention before, during, and after the physical shopping experience.

May 2017 Cover

If traditional retail is dying, then why are most new consumer goods companies still lining up to get on store shelves?

Tostitos Sopapilla

Frito-Lay's Tostitos Cantina tortilla chip brand is conducting a seasonal promotion that has consumers creating piñata avatars of themselves.

The planned acquisition of Yummly, a personalized digital recipe platform, expands on Whirlpool's goal of delivering a useful, smart home experience.

Procter & Gamble and Sam's Club are activating their joint “Full Home Happy Home” platform this month to promote the retailer’s e-commerce offerings.

M&M's

Mars Inc.'s flagship brand this week launched a new marketing campaign that mixes M&M's and music.

Organic baby food maker Happy Family is looking to build stronger bonds with consumers through an online resource center offering a library of information and free access to accredited consultants. Housed on the company's happyfamilybrands.com website, the center lets visitors speak directly with

The Wink email

Unilever, Revlon and Coty Inc. were among the initial "advertisers" in The Wink, a digital magazine launched last week by Walgreens.

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