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Digital Marketing

Procter & Gamble and Sam's Club are activating their joint “Full Home Happy Home” platform this month to promote the retailer’s e-commerce offerings.

Organic baby food maker Happy Family is looking to build stronger bonds with consumers through an online resource center offering a library of information and free access to accredited consultants. Housed on the company's happyfamilybrands.com website, the center lets visitors speak directly with

M&M's

Mars Inc.'s flagship brand this week launched a new marketing campaign that mixes M&M's and music.

The Wink email

Unilever, Revlon and Coty Inc. were among the initial "advertisers" in The Wink, a digital magazine launched last week by Walgreens.

Popchips

Popchips, Inc. teamed with shopper incentive app Ibotta this month to distribute coupons in recognition of March 14's designation as "National Potato Chip Day."

Showcasing the best solution providers in Consumer Experience Management, Digital Commerce and Product Information Management

Exactly one-third of consumer goods marketers view retailer websites as the most important touch point in their digital marketing strategy, according to the "Shopper Marketing Trends Report 2017."

Activia Logo

Dannon Co.'s Activia brand launched a national rebranding campaign this month dubbed "It Starts Inside."

One of the critical steps a company should take in 2017 is to embrace digital transformation.

Initial findings from this study show that within the next decade, online food shopping will reach maturation in the U.S., far faster than other industries that have come online before.

Providing a better experience for grocery shoppers could lead to stronger loyalty for retailers in 2017, according to one veteran industry watcher.

Pure Flavor, Pure Genius

Scanning logos on packets, POS and TV spots provides recipe hacks with content, coupons

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