Digital Marketing

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Digital Marketing

A collection of news, articles and other featured content about Digital Marketing.

Deckers Brands sneakers

Global digital shop Jellyfish is tasked with helping Deckers develop a seamless shopper journey from awareness to conversion and retention.

Tech Trends Report 2017 Teaser Image

Keeping pace with a disruptive marketplace is forcing consumer goods companies to completely rethink their traditional business practices, from new product development to consumer engagement. CGT’s 14th annual Tech Trends Report examines the current state of digital transformation.

Straight Talk October 2017 Retail Execution teaser image

In the “adapt or die” era in which consumer goods companies currently find themselves, adopting new technologies such as digital cloud platforms and advanced execution software is a critical ingredient for future success.

Tech Trends Report 2017 Teaser Image

Digital tools make the promise of personalized engagement real — and required.

Digital Marketing Straight Talk Teaser Image

Digital marketing is not just the CMO’s responsibility anymore.

Francisco Fraga vice president and chief technology and information officer, Campbell Soup

Francisco Fraga most recently led the transformation of Procter & Gamble’s U.S. supply chain network by building digital capabilities and other enterprise-wide IT services.

The acquisition would further expand Accenture Interactive's customer experience capabilities.

U by Kotex Fitness Walgreens Coupon Book Ad

The Kimberly-Clark brand employed a healthy dose of digital marketing to introduce its latest product extension at the drugstore chain.

Puma Storefront

The athletic wear brand selected a new platform to enhance its cross-channel, personalized marketing capabilities.

Nike By You Custom Shoe Design

Consumer goods companies are redefining their business models to foster holistic consumer engagement that will build ongoing, meaningful relationships.

The unique interactive work space lets multi-disciplinary teams ideate, design and craft meaningful digital experiences.

Megan Moglia, Senior Vice President, Customer Strategy & Activation, 84.51°

For decades, shopping was all about "bigger is better." But consumer expectations have changed as new technologies have emerged.

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