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Inside Burton’s Digital Transformation and Redefined Retail Experience
RIS sits down with Brian McAllister, Burton Snowboards' director of global operations, and Jeff Lord, VP of global direct and digital commerce, to get the inside story on the retailer's massive digital transformation. -
Modern Approach to Revenue Growth Management
As the competition for consumers continues to heat up CGs must upgrade their strategic and technological RGM approach to maximize earnings. Find out where your peers are investing to stay one step ahead of the pack.