Digital Marketing

RIS sits down with Brian McAllister, Burton Snowboards' director of global operations, and Jeff Lord, VP of global direct and digital commerce, to get the inside story on the retailer's massive digital transformation.

As the competition for consumers continues to heat up CGs must upgrade their strategic and technological RGM approach to maximize earnings. Find out where your peers are investing to stay one step ahead of the pack.

Traditional loyalty programs are impersonal, emphasizing transactional rewards. Today’s advanced analytics let retailers create relevant, customized offers. This data-informed, customer-first approach drives shopper engagement and ongoing allegiance.

How can a company leverage the flood of new consumer data generated throughout an organization? Get a step-by-step framework, including details on how CPGs like AB InBev, General Mills, and Mondelez are having success.

Instead of face-to-face visits, we’re seeing a move toward multichannel and omnichannel digital contact strategies.

The botched guess created a flurry of comedic responses on social media, which the cosmetics company embraced by launching its first piece of jewelry: a handmade butterfly ear cuff with a contemporary design.

Today, consumer brands are struggling with two major things. The first is whether or not they should be incorporating the metaverse into their long-term strategies, and the second is if said pivot is absolutely necessary to continue staying on top.

Learn how Duluth Holdings is making some hefty investments to enable it to scale, consider new channels of growth in the future, and enhance digital engagement.