ChatGPT, TikTok & DraftKings: 4 CPGs Getting Creative for Super Bowl 2023
To enter, participants can head to TikTok to follow @Quaker between Jan. 30 and Feb. 12 and upload their own video sharing how they "pregrain" with Quaker Oats, with a winner selected for a trip for two to Super Bowl LVIII.
3. Miller Light
Molson Coors is cashing out on the sporting event’s large-scale betting traditions, allowing consumers to now also predict what the company’s Super Bowl ad will look like in a Miller Lite vs. Coors Lite stand off.
Molson Coors partnered with DraftKings, giving consumers the chance to win $500,000 by predicting every detail of what will happen during its commercial — the first Super Bowl ad for the company in more than 30 years due to ongoing exclusivity agreements with AB Inbev, which have lapsed.
Those 21 and older across the U.S. (except Virginia) can participate by visiting www.draftkings.com/highstakesbeerad and signing up for an account until Sunday, February 12 at 3:30 p.m. ET and make free picks such as:
- Which beer is mentioned first?
- Total number of beers
- What type of dog is pictured behind the bar?
- The number of people with facial hair
- What is the bartender wearing?
- Will the Coors Light Silver Bullet Train show up?
"After being shut out of the big game for more than 30 years, we wanted to do something that had never been done before," said Michelle St. Jacques, Molson Coors' chief marketing officer, in a statement. "By giving people the chance to predict every detail of the ad before it even runs, we're bringing our fans along for the ride and getting them just as excited about our return to the big stage as we are."
Smirnoff, owned by Diageo, turned its Super Bowl campaign into a hiring opportunity. The company launched a contest to land “the best job in America” as Smirnoff’s first cocktail coordinator. The company has been recruiting since September on a dedicated microsite and is down to three finalists.
On Jan. 29, finalists competed in a series of challenges testing their football knowledge, game day entertaining skills, and go-to cocktail playbook. The winner, which has not yet been announced, is joining Smirnoff on a private luxury transport to Arizona for the big game.
"We've been searching for someone with heart for the game, a spirit for entertaining, and unrivaled cocktail-making skills to become our first-ever cocktail coordinator," said Jennifer Holiday Hudson, North America brand leader, Smirnoff, in a statement. "At the end of the day, it's all about finding that person who can take the game day experience to the next level. Fortunately, we have three very strong candidates ready for the challenge. Now it's game time."