Augmented Reality

An AR-fueled app provides children with an ongoing variety of interactive and experiential play experiences and scenarios related to the brand’s physical products.

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: internet-enabled augmented reality tools from NexTech.

The pasta sauce brand's Mrs. Rinaldi icon will speak to shoppers right from packaging through an augmented reality app.

The digital tool lets consumers use mobile devices to virtually test more than 40 shades of hair color in a life-like simulation. 

The long-time partners are appealing to basketball-obsessed consumers with a "House of Hoops" pop-up shop.

The new consumer engagement offering marks one of the first innovations driven by the cosmetics maker's March acquisition of technology house ModiFace.

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: experiential marketing solution provider Screemo.

CGT presents a roundup of cutting-edge digital tools first showcased in June at the Consumer Goods Sales & Marketing Summit.

The effort will be driven by ModiFace, the beauty-focused AR specialist that L’Oréal acquired in March.

Attendees of CGSM 2018 were able to test drive a variety of cutting-edge digital tools, like these mixed reality solutions from Realfiction.

Attendees of CGSM 2018 were able to test drive a variety of cutting-edge digital tools, like these augmented reality solutions from Augment.