Augmented Reality

As brands work to refine their direct-to-consumer strategies, they’d be wise to add a new layer: direct-to-avatar.

Predictions for the new year abound, and digital twins are expected to tally one in the winners’ column for 2022.

AR headsets with advanced video stabilization allow more workers to “see” what’s going on.

Founded by Benoit Pagotto, Chris Le and Steven Vasilev, RTFKT (pronounced “artifact”) leverages blockchain and augmented reality to create digital sneakers and other artifacts for the metaverse.

Augmented reality and artificial intelligence tools promise to enrich the consumer experience for Coty across digital, social and in-store.

Jones Soda is bringing a new twist to its signature labels through the use of augmented reality.

Shiseido will tap into data and technology to create new beauty experiences, including leveraging consumers’ digital and in-store browsing and purchase histories — as well as employing AR — to recommend new products through diagnostic and personalized services.

The cooler and outdoor accessory company has launched an immersive 3D and AR experience on its website, in which consumers can virtually view more than 50 virtual products in their own physical environments.

SK-II is leaning into social commerce and gamification as part of a pop-up retail store in China.

The BWX Limited-owned brand is marrying AR, AI and QR codes to bring virtual services into Whole Foods.

Nail brand Essie is teaming with L’Oreal’s ModiFace to bring virtual try-on nail salon services to consumers.

Ralph Lauren plans to close stores and slash its North America corporate office space up to 30%, as teams embrace “new ways of working” and it pivots resources. It’s also investing in new digital consumer experiences, such as augmented reality.