Augmented Reality

Through a partnership with San Francisco-based Tactic, the whiskey brand's app takes consumers on an AR-enabled journey of the Jack Daniel distillery.

7-Eleven has teamed with National Collegiate Athletic Association sponsor BodyArmor to launch a pair of March Madness-themed augmented reality (AR) experiences within the retailer's mobile application.

Macy's later this spring is rolling out an interactive scent-finder display and an augmented reality beauty experience.

The cosmetics maker continues its fairly torrid innovation pace with a skin diagnostic tool designed to tackle skin-aging woes via augmented reality and artificial intelligence.

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: store auditing drones from Pensa Systems.

To reach consumers, marketers must now develop personalized experiences that are assisted, interactive, immersive, and immediate.

An AR-fueled app provides children with an ongoing variety of interactive and experiential play experiences and scenarios related to the brand’s physical products.

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: internet-enabled augmented reality tools from NexTech.

The pasta sauce brand's Mrs. Rinaldi icon will speak to shoppers right from packaging through an augmented reality app.

The digital tool lets consumers use mobile devices to virtually test more than 40 shades of hair color in a life-like simulation. 

The long-time partners are appealing to basketball-obsessed consumers with a "House of Hoops" pop-up shop.

The new consumer engagement offering marks one of the first innovations driven by the cosmetics maker's March acquisition of technology house ModiFace.