Augmented Reality

Shiseido will tap into data and technology to create new beauty experiences, including leveraging consumers’ digital and in-store browsing and purchase histories — as well as employing AR — to recommend new products through diagnostic and personalized services.

SK-II is leaning into social commerce and gamification as part of a pop-up retail store in China.

The cooler and outdoor accessory company has launched an immersive 3D and AR experience on its website, in which consumers can virtually view more than 50 virtual products in their own physical environments.

The BWX Limited-owned brand is marrying AR, AI and QR codes to bring virtual services into Whole Foods.

Nail brand Essie is teaming with L’Oreal’s ModiFace to bring virtual try-on nail salon services to consumers.

Ralph Lauren plans to close stores and slash its North America corporate office space up to 30%, as teams embrace “new ways of working” and it pivots resources. It’s also investing in new digital consumer experiences, such as augmented reality.

The Estee Lauder Companies is leveraging its digital consumer engagement investments to serve consumers “craving convenience and choice” during the pandemic.

While it’s unclear what the state of trick-or-treating will be this Halloween, candy companies are wasting no time in engaging consumers in brand-new ways this year.

The beauty company's investment in artificial intelligence and augmented reality are paying off when it comes to consumer engagement, Robert Beredo, chief digital officer of L’Oréal Canada, tells CGT.

L'Oréal's’ ModiFace augmented reality and AI company is now providing its technology for Amazon beauty consumers in Canada, forging another connection with socially distancing consumers.

Brands must be ready for convenience to be redefined, local to go hyper-local, and tech to take the lead.