Augmented Reality

Consumers will be able to get up close and personal with Frito-Lays limited-time snacks and branded merch through a new digital Holiday Village.

Café 11 is a Web3 initiative that taps into the NFT community. Learn how the brand is leveraging this new membership program.

There are hurdles to overcome for consumer goods businesses to be successful in the metaverse. One of those obstacles is around payments.

The craft soda brand has a long history of extremely dedicated consumers, and now they’re taking things to new levels through mobile apps and other technology.

The brand is not only entering the cannabis business, but also leaning into mobile apps and other technologies to engage consumers and leverage their insights across its business. 

Lucky Charms is coming to life through magic…or rather, augmented reality (AR). See the cereal brand's first AR game.

Colgate-Palmolive, no stranger to AI-enabled oral care, is leveraging artificial intelligence and augmented reality as part of a new tooth-whitening experience. 

Doritos is putting a playful spin on its marketing, bringing consumers into the world of the snack giant’s iconic triangle shaped chip through interactive AR and social media experiences. Get the details.

Given the current situation, here are some recommendations on what brands can do to take advantage of current shifts in, and future development of, the next generation of manufacturing, distribution, logistics, and CPG industries.

Chobani is inviting participants to race through a virtual galaxy that includes Chobani Oatmilk spaceships making deliveries to planets. Winners get leaderboard rankings and rewards such as custom merchandise. Get more details.

Amazon Fashion just launched new retail technology to help shoppers make footwear purchases, and possibly avoid returns. We try it out and give you the details.

Learn more about your customer base and map out their potential evolution in the metaverse.