Augmented Reality

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Augmented Reality

A collection of news, articles and other featured content about Augmented Reality.

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: store auditing drones from Pensa Systems.

To reach consumers, marketers must now develop personalized experiences that are assisted, interactive, immersive, and immediate.

An AR-fueled app provides children with an ongoing variety of interactive and experiential play experiences and scenarios related to the brand’s physical products.

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: internet-enabled augmented reality tools from NexTech.

The pasta sauce brand's Mrs. Rinaldi icon will speak to shoppers right from packaging through an augmented reality app.

The digital tool lets consumers use mobile devices to virtually test more than 40 shades of hair color in a life-like simulation. 

The long-time partners are appealing to basketball-obsessed consumers with a "House of Hoops" pop-up shop.

The company's have signed a $240 million multi-year agreement where IBM will supply field services and remote call center solutions.

The new consumer engagement offering marks one of the first innovations driven by the cosmetics maker's March acquisition of technology house ModiFace.

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: experiential marketing solution provider Screemo.

CGT presents a roundup of cutting-edge digital tools first showcased in June at the Consumer Goods Sales & Marketing Summit.

The effort will be driven by ModiFace, the beauty-focused AR specialist that L’Oréal acquired in March.

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