Augmented Reality

The effort will be driven by ModiFace, the beauty-focused AR specialist that L’Oréal acquired in March.

Attendees of CGSM 2018 were able to test drive a variety of cutting-edge digital tools, like these mixed reality solutions from Realfiction.

Attendees of CGSM 2018 were able to test drive a variety of cutting-edge digital tools, like these augmented reality solutions from Augment.

Future success in consumer goods will depend on how enterprises can adapt to change and embrace new technologies that improve business models, processes and customer experiences. 

Attendees of the Consumer Goods Sales & Marketing Summit 2018 were able to test drive a variety of cutting-edge digital tools, like these mixed reality solutions from Spacee.

Virtual reality technology can help consumer goods companies improve the packaging value chain in multiple ways. Here's are five.

"The Great Coffee Break" taps into the popularity of physical escape games while giving consumers a chance to win free groceries.

Georgia-Pacific has introduced a new line of Dixie cups that uses mobile technology and augmented reality to make brushing teeth more fun.

Bridging the gap between in-store and online, the fine jewelry brand is launching virtual "toolbox" enhancements to better equip retailers to provide customers with a seamless shopping experience.

The paint maker updated its smartphone app with an augmented reality function that lets consumers rapidly “test” paint colors by tapping their screens.

The automaker is using an augmented reality experience through Facebook Messenger to promotes its Stinger Sports Sedan.

Quantum Storey Co.'s new book series, which adds elements of both virtual and augmented reality, gets a holiday boost from the world's largest retailer.