Augmented Reality

The new consumer engagement offering marks one of the first innovations driven by the cosmetics maker's March acquisition of technology house ModiFace.

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: experiential marketing solution provider Screemo.

CGT presents a roundup of cutting-edge digital tools first showcased in June at the Consumer Goods Sales & Marketing Summit.

The effort will be driven by ModiFace, the beauty-focused AR specialist that L’Oréal acquired in March.

Attendees of CGSM 2018 were able to test drive a variety of cutting-edge digital tools, like these mixed reality solutions from Realfiction.

Attendees of CGSM 2018 were able to test drive a variety of cutting-edge digital tools, like these augmented reality solutions from Augment.

Future success in consumer goods will depend on how enterprises can adapt to change and embrace new technologies that improve business models, processes and customer experiences. 

Attendees of the Consumer Goods Sales & Marketing Summit 2018 were able to test drive a variety of cutting-edge digital tools, like these mixed reality solutions from Spacee.

Virtual reality technology can help consumer goods companies improve the packaging value chain in multiple ways. Here's are five.

"The Great Coffee Break" taps into the popularity of physical escape games while giving consumers a chance to win free groceries.

Bridging the gap between in-store and online, the fine jewelry brand is launching virtual "toolbox" enhancements to better equip retailers to provide customers with a seamless shopping experience.

Georgia-Pacific has introduced a new line of Dixie cups that uses mobile technology and augmented reality to make brushing teeth more fun.