Augmented Reality

Nestlé say they are piloting VR in product development, experimenting with tools and technologies that will enable them to create and quickly test product prototypes in Web3 and the metaverse.

Jain uncovers some of the most standout trends in the IT evolution, identifying the industry’s state of readiness, the opportunities that still exist (and where leadership should invest additional resources), and other takeaways executives should have on their radar.

These are the four standout brands that are supplementing their Super Bowl commercials with engaging, digitally-focused campaigns.

So far, brands have succeeded in being creative in the metaverse, and they might benefit even more by leveraging technologies like augmented and virtual reality, digital twins, artificial intelligence, and data analytics.

A report that Apple’s first mixed-reality headset is with developers for testing may move the metaverse one step closer to becoming a tangible concept for consumers — and the companies that sell to them. 

Consumers will be able to get up close and personal with Frito-Lays limited-time snacks and branded merch through a new digital Holiday Village.

Café 11 is a Web3 initiative that taps into the NFT community. Learn how the brand is leveraging this new membership program.

There are hurdles to overcome for consumer goods businesses to be successful in the metaverse. One of those obstacles is around payments.