What do consumers want in their metaverse experiences? For anyone working in technology, the most requested features will likely look familiar:
- Easy to use interface (cited by 70%)
- Access to a wide variety of applications (68%)
- Flashy headsets (55%)
- Ability to personalize avatars (55%)
In an Accenture survey with 3,200 C-suite executives last year, most (89%) believe the metaverse will have an important role in their organization’s future growth, with an estimated 4.2% of company revenues — or a total of $1 trillion — stemming from metaverse experiences and commerce by the end of 2025.
When used within the enterprise, the metaverse will obliterate the modern day intranet, according to the company, replacing them with immersive town squares for employees to collaborate and socialize. It will also elevate employee training so it’s easier and more impactful.
“Instead of cheesy instructional videos, employees can practice and apply skills in a real-time immersive setting alongside others. This applies to everything from learning culture and core values via an onboarding experience when an employee joins a new company, to a safe space to practice complex, high-risk and hazardous scenarios, to improving soft skills, where empathy and the nuances of human behavior matter,” Accenture states in its report.
What’s more, the metaverse is expected to drive business efficiencies by optimizing product sourcing, creation, and go-to-market strategies through virtual simulations. The consumer goods industry is already seeing this occur through the use of digital twins, and the metaverse will further drive progress.