Virtual Reality

Path to Purchase IQ’s editors provide a sampling of recent activations that are helping move shoppers along their decision journeys.

A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.

Rise looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: VR/AR tools from Changecology.

Developed by Accenture using tech from various partners, the solution demonstrates the business value of virtual reality testing.

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: virtual fitting room platform Perfitly.

By combining InContext’s mixed reality tools with JDA’s category management solutions, the companies hope to help retailers deliver the ideal product mix for shoppers in real-time.

The beverage giant used virtual reality testing to help Walgreens optimize the soda shelf.

The unique venue boasts an exclusive collection of rare whiskies along with guided tastings and virtual educational experiences.

The new consumer engagement offering marks one of the first innovations driven by the cosmetics maker's March acquisition of technology house ModiFace.

CGT launches a new, ongoing overview of shopper-facing technology providers by presenting a list of solutions we personally encountered in the first half of 2017.

A new white paper from JDA Software Group outlines the steps and tools needed to modernize the traditional store merchandising process.

CGT presents a roundup of cutting-edge digital tools first showcased in June at the Consumer Goods Sales & Marketing Summit.