Virtual Reality

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Virtual Reality

A collection of news, articles and other featured content about Virtual Reality.

Developed by Accenture using tech from various partners, the solution demonstrates the business value of virtual reality testing.

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: virtual fitting room platform Perfitly.

By combining InContext’s mixed reality tools with JDA’s category management solutions, the companies hope to help retailers deliver the ideal product mix for shoppers in real-time.

The beverage giant used virtual reality testing to help Walgreens optimize the soda shelf.

The unique venue boasts an exclusive collection of rare whiskies along with guided tastings and virtual educational experiences.

The new consumer engagement offering marks one of the first innovations driven by the cosmetics maker's March acquisition of technology house ModiFace.

CGT presents a roundup of cutting-edge digital tools first showcased in June at the Consumer Goods Sales & Marketing Summit.

A new white paper from JDA Software Group outlines the steps and tools needed to modernize the traditional store merchandising process.

Attendees of CGSM 2018 were able to test drive a variety of cutting-edge digital tools, like these mixed reality solutions from Realfiction.

CGT launches a new, ongoing overview of shopper-facing technology providers by presenting a list of solutions we personally encountered in the first half of 2017.

Quantum Storey Co.'s new book series, which adds elements of both virtual and augmented reality, gets a holiday boost from the world's largest retailer.

Nearly nine out of 10 U.S. companies are investigating the use of virtual reality technologies, according to a recent study by ABI Research.

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