Virtual Reality

Doritos is putting a playful spin on its marketing, bringing consumers into the world of the snack giant’s iconic triangle shaped chip through interactive AR and social media experiences. Get the details.

Ask a consumer goods executive their thoughts on the metaverse, and you’re apt to see either a grin or a grimace — and rarely anything in between.

Chobani is inviting participants to race through a virtual galaxy that includes Chobani Oatmilk spaceships making deliveries to planets. Winners get leaderboard rankings and rewards such as custom merchandise. Get more details.

Amazon Fashion just launched new retail technology to help shoppers make footwear purchases, and possibly avoid returns. We try it out and give you the details.

Learn more about your customer base and map out their potential evolution in the metaverse.

We’re digging into the metaverse and what it might actually mean for retailers and consumer goods.

Rule No. 1 of the metaverse? Not everything is actually the metaverse.

CGs like Smashbox are flocking to the channel to build out their brand voice and expand their reach.

Degree Deodorant is the latest brand to jump into the metaverse trend, launching the first-ever marathon being held in Decentraland.

The brand is allowing consumers to sample a variety of its offerings in a limited-time experience that also includes wine pairings and freshly grown produce and Italian herbs.

Nike’s digital future is a mobile-powered membership escapade, fueled by strategic partnerships and exclusive experiences.