Virtual Reality

Beauty company Coty has stepped into the metaverse, launching a virtual campus designed to upskill its global workforce.

Nike is marrying its consumer feedback loop with its virtual ambitions through the launch of its first member-inspired virtual products. 

Skincare brand Clinique is expanding into the virtual world, rolling out a new digital retail concept, The Clinique Lab. Get the details.

P&G is continuing to invest in digital transformation, focusing specifically on the supply chain, digital acumen, and environmental sustainability. Learn more.

CGT parsed through a wealth of workforce trends and leadership announcements from the last year, and spoke with a number of industry experts, to formulate a list of job titles we see emerging in the future.

Nestlé say they are piloting VR in product development, experimenting with tools and technologies that will enable them to create and quickly test product prototypes in Web3 and the metaverse.

Despite roadblocks, the company reported “excellent performance” for the year in its latest earnings report, attributing the success to these digital innovations.

Jain uncovers some of the most standout trends in the IT evolution, identifying the industry’s state of readiness, the opportunities that still exist (and where leadership should invest additional resources), and other takeaways executives should have on their radar.

During the latest earnings call, Starbucks showed signs that its Reinvention strategy is already paying off.

Nestlé Purina Petcare has successfully completed their implementation of an integrated 3D virtual reality headset solution aimed at optimizing their store shelving and reaching more customers.

So far, brands have succeeded in being creative in the metaverse, and they might benefit even more by leveraging technologies like augmented and virtual reality, digital twins, artificial intelligence, and data analytics.

A report that Apple’s first mixed-reality headset is with developers for testing may move the metaverse one step closer to becoming a tangible concept for consumers — and the companies that sell to them.