Virtual Reality

Chobani is inviting participants to race through a virtual galaxy that includes Chobani Oatmilk spaceships making deliveries to planets. Winners get leaderboard rankings and rewards such as custom merchandise. Get more details.

Amazon Fashion just launched new retail technology to help shoppers make footwear purchases, and possibly avoid returns. We try it out and give you the details.

Learn more about your customer base and map out their potential evolution in the metaverse.

We’re digging into the metaverse and what it might actually mean for retailers and consumer goods.

Rule No. 1 of the metaverse? Not everything is actually the metaverse.

CGs like Smashbox are flocking to the channel to build out their brand voice and expand their reach.

Degree Deodorant is the latest brand to jump into the metaverse trend, launching the first-ever marathon being held in Decentraland.

The brand is allowing consumers to sample a variety of its offerings in a limited-time experience that also includes wine pairings and freshly grown produce and Italian herbs.

Nike’s digital future is a mobile-powered membership escapade, fueled by strategic partnerships and exclusive experiences.

How far will virtual tech go in transforming the brand experience? From new try-on capabilities to completely virtual products, Eyebobs and Heineken are the latest companies to embrace the growing trend.

Today, consumer brands are struggling with two major things. The first is whether or not they should be incorporating the metaverse into their long-term strategies, and the second is if said pivot is absolutely necessary to continue staying on top.