Virtual Reality

E-commerce has not only grown in popularity but has also evolved quickly at a rate at which physical retailers have needed to pivot to an omnicommerce approach – some shifting their focus to e-commerce while others have adopted new technology at the store level to provide the visual experience neede

Simulation can support thousands of product iterations in consumer goods and retail. Read on to find out why and discover the roadmap to learn how to get started.

Find out how to use digital technologies to pivot to the new normal and protect your business from the next big disruption.

Tip of the spear technology with ByondXR straight from the 2020 NRF Big Show floor.

Path to Purchase IQ’s editors provide a sampling of recent activations that are helping move shoppers along their decision journeys.

Rise looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: VR/AR tools from Changecology.

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: virtual fitting room platform Perfitly.

Developed by Accenture using tech from various partners, the solution demonstrates the business value of virtual reality testing.

By combining InContext’s mixed reality tools with JDA’s category management solutions, the companies hope to help retailers deliver the ideal product mix for shoppers in real-time.

The unique venue boasts an exclusive collection of rare whiskies along with guided tastings and virtual educational experiences.

The new consumer engagement offering marks one of the first innovations driven by the cosmetics maker's March acquisition of technology house ModiFace.