Virtual Reality

Nestlé Purina Petcare has successfully completed their implementation of an integrated 3D virtual reality headset solution aimed at optimizing their store shelving and reaching more customers.

So far, brands have succeeded in being creative in the metaverse, and they might benefit even more by leveraging technologies like augmented and virtual reality, digital twins, artificial intelligence, and data analytics.

A report that Apple’s first mixed-reality headset is with developers for testing may move the metaverse one step closer to becoming a tangible concept for consumers — and the companies that sell to them. 

Justin Honaman head, worldwide consumer products at Amazon Web Services, shares five retail trends to consider in 2023.

There’s a crossroads every CPG company must face, and while the roadblocks are personal, many brands are tackling the same overarching themes. Learn how to overcome them with the Sales and Marketing Playbook.

Café 11 is a Web3 initiative that taps into the NFT community. Learn how the brand is leveraging this new membership program.

There are hurdles to overcome for consumer goods businesses to be successful in the metaverse. One of those obstacles is around payments.

The PepsiCo and Frito-Lay North America brand is giving customers the chance to immerse themselves in a digital neighborhood where they have the chance to bring a flavor back to the real world.

Lucky Charms is coming to life through magic…or rather, augmented reality (AR). See the cereal brand's first AR game.

Doritos is putting a playful spin on its marketing, bringing consumers into the world of the snack giant’s iconic triangle shaped chip through interactive AR and social media experiences. Get the details.

Ask a consumer goods executive their thoughts on the metaverse, and you’re apt to see either a grin or a grimace — and rarely anything in between.

Chobani is inviting participants to race through a virtual galaxy that includes Chobani Oatmilk spaceships making deliveries to planets. Winners get leaderboard rankings and rewards such as custom merchandise. Get more details.