Virtual Reality

Tip of the spear technology with ByondXR straight from the 2020 NRF Big Show floor.

Path to Purchase IQ’s editors provide a sampling of recent activations that are helping move shoppers along their decision journeys.

The new consumer engagement offering marks one of the first innovations driven by the cosmetics maker's March acquisition of technology house ModiFace.

The unique venue boasts an exclusive collection of rare whiskies along with guided tastings and virtual educational experiences.

By combining InContext’s mixed reality tools with JDA’s category management solutions, the companies hope to help retailers deliver the ideal product mix for shoppers in real-time.

A new white paper from JDA Software Group outlines the steps and tools needed to modernize the traditional store merchandising process.

Developed by Accenture using tech from various partners, the solution demonstrates the business value of virtual reality testing.

CGT presents a roundup of cutting-edge digital tools first showcased in June at the Consumer Goods Sales & Marketing Summit.

Quantum Storey Co.'s new book series, which adds elements of both virtual and augmented reality, gets a holiday boost from the world's largest retailer.

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: virtual fitting room platform Perfitly.

Rise looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: VR/AR tools from Changecology.