ARTICLES BY THIS AUTHOR
Social media is increasingly becoming a discovery channel for consumers when it comes to their snacking habits, according to new research from Mondelez International.
As brands work to refine their direct-to-consumer strategies, they’d be wise to add a new layer: direct-to-avatar.
In fireside chats at NRF 2022 this week, both Walmart U.S.
Dafne Hefner is joining The Kraft Heinz Company as chief strategy and transformation officer of the North America region, a new role.
The BeautySPHERE virtual and gamified experience is just the start of P&G Beauty’s metaverse presence, the company tells CGT.
Predictions for the new year abound, and digital twins are expected to tally one in the winners’ column for 2022.
The Coca-Cola Company has partnered with Constellation Brands to bring an alcohol version of its Fresca brand to market.
While e.l.f. Beauty certainly did not manufacture the viral moment that landed it as the answer to a Jeopardy Daily Double, it was the company’s cultural and digital foundation that enabled it to seize the marketing opportunity.
L.L. Bean is taking the next step in its digital transformation with a deeper investment in headless commerce, expecting the continued de-coupling of its commerce architecture to help meet today’s lofty consumer expectations.
In addition to making a significant move in its international expansion strategy with the lease of its first R&D center outside the U.S., the plant-based food company made several key leadership hires.
As Nike keeps its sights set on the “marketplace of the future,” the company has accelerated its digital distribution and supply chain investments.
As Campbell Soup Company plots its tech investment roadmap, the company is seeing success in marrying its AI-infused insights engine with its internal incubator to bring products to market much more quickly.
Founded by Benoit Pagotto, Chris Le and Steven Vasilev, RTFKT (pronounced “artifact”) leverages blockchain and augmented reality to create digital sneakers and other artifacts for the metaverse.
The Kraft Heinz Company is combining its U.S. and Canada businesses, marking the next step in the company’s turnaround strategy.
P&G is growing its beauty and haircare reach, co-launching a new skincare brand with international health and beauty retail giant A.S. Watson Group and signing an agreement to acquire Ouai.
Colgate-Palmolive is scaling digital learnings from the success of its Hill’s Pet Nutrition business across the company, including through packaging and e-commerce.
Consumers are eager to see sustainable packaging become more mainstream, but that doesn’t mean they necessarily trust the companies behind their development.
Reginaldo Ecclissato will become chief supply chain officer at Unilever, succeeding the retiring Marc Engel.