ARTICLES BY THIS AUTHOR
Kraft Heinz Expands Agile Pods Across Organization
Kraft Heinz’s expansion of its Agile-based strategy across all business functions, which includes pods of teams hyper-focused on specific challenges and opportunities, is expected to help it manage increased promotions this year to better compete with private label.
Inflation Navigation: Martinelli’s Elevates TPM Capabilities
Beverage manufacturer S. Martinelli & Co. is investing in its trade promotion management technologies to increase visibility into its retail efforts.
Ralph Lauren Joins Ranks Testing Generative AI
Ralph Lauren is leveraging early learnings from existing artificial intelligence use cases to test generative AI across a range of business functions, company leaders shared.
Unilever Exits: Conny Braams, Graeme Pitkethly Departing
Unilever announced leadership changes, with Conny Braams, chief digital and commercial officer, set to depart the company in August and CFO Graeme Pitkethly retiring next May.
Eboost Taps Generative AI To Chat With Digital Twin Consumers
Energy supplement and drink company Eboost is seeing results in using generative AI tools to improve both its marketing and product innovation efforts.
E.l.f. Earmarks ERP Investments
E.l.f. Beauty will implement a new ERP system as part of its growth strategy.
General Mills Piloting Dynamic Packaging
General Mills is investing in dynamic packaging labels to increase consumer education around recycling and further collaboration across the retail value chain.
Deoleo Taps Blockchain-Based QR Codes in Traceability Push
Olive oil manufacturer Deoleo hopes to advance its sustainable sourcing goals with the help of QR codes.
How Colgate-Palmolive’s Digital Upskilling Is Leading to E-commerce Growth
Colgate-Palmolive’s efforts to digitally upskill its employees over the last three years are paying off in e-commerce gains.
Becle’s Proximo Spirits Leans Into Decision Intelligence
Proximo Spirits is investing in decision intelligence as part of its efforts to improve its forecasting and demand planning capabilities.