Lisa Johnston
ARTICLES BY THIS AUTHOR
- 9/26/2023
Generative AI Tracking To Transform Sales Functions and Data Use: Gartner
While a great deal of the hype surrounding generative AI has been focused on marketing use cases, the technology stands to transform how sales organizations collect and use complex data. - 9/22/2023
Tim Cofer To Move Into CEO Role at Keurig Dr Pepper
Tim Cofer will assume the CEO role at Keurig Dr Pepper next year as part of a planned succession to KDP CEO Bob Gamgort. - 9/22/2023
Anna Mohl Named CEO of Nestlé Health Science
Anna Mohl has been appointed CEO of Nestlé Health Science, effective Jan. 1. - 8/28/2023
Estée Lauder Signs On As Early User for ChatGPT Enterprise
The Estée Lauder Companies has signed on as an early partner for OpenAI’s generative AI ChatGPT Enterprise platform, touted by its maker as having more security features. - 8/11/2023
Colgate-Palmolive Piloting Generative AI Chatbot With Potential To Shape Product Development
Colgate-Palmolive is piloting a generative AI-enabled chatbot that marries digital shelf data curation with content creation, and it’s developed a cross-functional team for the closed-beta test. - 8/4/2023
Amazon Value Chain: How its Reimagining Its Fulfillment Network
Amazon shed more light on how the company is reconfiguring its fulfillment network to significantly shrink delivery windows via regionalization. - 8/3/2023
E.l.f.’s Loyalty Squad Fuels Digital Surge
E.l.f. Beauty’s loyalty program is feeding its massive digital growth, with the beauty company’s loyalty members driving nearly 80% of sales on its e-commerce site. - 7/28/2023
P&G Trimming SKUs As Part of Collaborative Commerce Strategy
Procter & Gamble is slimming its SKU count, and its retail partners are eager to collaborate on its efforts, according to company leaders. - 7/25/2023
AI Co-Pilots: Why Johnsonville Loves Lucy
Consumer goods company Johnsonville is using the Lucy knowledge assistant platform that leverages artificial intelligence to help employees find and access the company information they need. - 7/21/2023
Parag Agrawal Joins Fanatics As CIO
Parag Agrawal has joined Fanatics Holdings as chief information officer, a new role for the sports apparel and memorabilia retailer, manufacturer, and licensee.