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Lisa Johnston

Managing Editor

ARTICLES BY THIS AUTHOR

September 2020

General Mills remains committed to continuing its e-commerce momentum.  

The beauty company is launching its Advanced Night Repair Synchronized Multi-Recovery Complex serum into space via an Antares rocket on Sept. 29.

Fortune released its ranking of the 10 Best Large Workplaces in Manufacturing and Production, and this year’s list included two consumer goods companies.

The Kraft Heinz Company continued its corporate transformation, bringing on Diana Frost as chief growth officer for Kraft Heinz Canada.

Beyond realizing cost savings from the restructuring, Coca-Cola is determined to emerge from the pandemic with more customers and a more engaged organization, chairman and CEO James Quincey said.

Barefoot Wine has teamed with the Black Eyed Peas for its first augmented reality-powered marketing campaign.

The Kraft Heinz Company revealed the next step in its turnaround: an operating model centered on five pillars that cuts costs by $2 billion, increases marketing spend by 30%, and sells off some of its cheese businesses.

Athina Kanioura has been named executive VP and chief strategy and transformation officer of PepsiCo, a new role for the company.  

While it’s tempting to chalk up the issue of having more visitors than a website can handle as good problems to have, the truth is that crashing from an influx is the stuff of e-commerce nightmares. Learn how the lifestyle brand managed its retail debut by developing a robust digital foundation.  

Velissariou is deeply steeped within the consumer goods industry, having served as VP for nutrition R&D at PepsiCo, and she held several R&D positions at Kraft Foods.

Tara Simon has joined The Estée Lauder Companies as senior VP, global general manager of its Too Faced brand, marking another move in the beauty company’s series of leadership changes.  

Apert shared with CGT how Mars Wrigley is leveraging data during the pandemic, the company’s ongoing commitment to diversity and inclusion, and how it’s reimaging Halloween with a new Treat Town digital experience.

Procter & Gamble is growing its partnership with EY to improve its supply chain capabilities during COVID-19’s disruption.

Hostess offered a preview into its new Innovation Lab, a space constructed to support the consumer goods company’s product innovation efforts amidst today’s significant shifts in consumer behavior.

The beauty company's investment in artificial intelligence and augmented reality are paying off when it comes to consumer engagement, Robert Beredo, chief digital officer of L’Oréal Canada, tells CGT.

August 2020

It’s entirely fitting that this year’s CGT CIO of the Year winner would be someone who effected great change through digital transformation.

Starbucks has expanded its digital traceability tool tracking the origin of its coffee beans.

Jim Andrew has been named chief sustainability officer at PepsiCo, replacing the retiring Simon Lowden.  

Wolverine World Wide named Brendan L. Hoffman as its new president.

Diageo will acquire Aviation Gin and Davos Brands in a potential $610 million cash deal.

Inc. has released its list of the fastest-growing private companies, and it’s a good year for brands targeting the new teleworking consumer (who may be just a little stressed out).

The Kraft Heinz Company bolstered its leadership team as part of the next phase of its turnaround strategy, naming a new president of U.S. sales and a new U.S. chief growth officer.

Beyond reducing costs and simplifying operations, SKU rationalization is playing a vital role in improving the supplier/retailer relationship during an especially complex moment — and it may even pave the way for new innovation.

Coca-Cola European Partners (CCEP) has tapped IBM for a multi-year agreement to unlock additional operations and efficiencies through data.

It's been a busy time of new roles in the consumer goods industry, so we've rounded up some of the latest appointments and promotions.

Yankee Candle is deepening customer relationships with its new subscription service partnership. 

The addition of CREMO’s “barber-grade” beard, hair, shave prep and skin care products will complement such other Edgewell brands as Jack Black and Bulldog.

Clorox president Linda Rendle has been elevated to CEO and will join the board of directors, taking the reins as the company navigates the challenges of meeting sky-high demand during the pandemic.

When it comes to developing e-commerce authority, coordination between teams is paramount to success. Learn how NBG Home implemented new solutions to increase results and visibility into its organizational.

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