ARTICLES BY THIS AUTHOR
- 2/1/2026
Construct, Interrupted: How NIQ's Liz Buchanan Is Preparing for an Agentic Commerce Era
At FMI Midwinter last month, Liz Buchanan, NIQ president of North America, talked through some of the consumer intelligence company's priorities heading into 2026. - 1/19/2026
Lowe's Scales Marketplace as Video Connects Digital Discovery to Stores
Lowe’s is increasingly bullish on its Marketplace e-commerce platform as a major growth engine, while expanding investments in video and visualization have the potential to bring those digital gains into the store. - 10/27/2025
How Lidl, Hormel, Kellanova Are Rethinking Category Management
Once considered a mature discipline, category management is now undergoing an evolution. - 10/6/2025
Data Language Gap Undermining Retail Media Progress and Potential
As pressure increases to develop holistic, full-funnel retail media strategies, many brands still have a hard time identifying top use cases for data. - 9/7/2025
P&G's Dark Shift Factories Gaining Traction
Procter & Gamble is scaling its ability to run fully automated factory shifts that remove human supervision. - 4/17/2025
L’Oréal Pushes for Store Shelf Accessibility to Fuel Walmart Beauty Acceleration
L’Oreal CEO Nicolas Hieronimus highlighted the challenges CPGs continue to face with anti-theft devices in retail stores. - 4/7/2025
Mars ‘On Cusp’ of Bringing AI Agents to Internal Platform
Mars is expanding its centralized artificial intelligence platform after recording positive employee engagement and retainment rates. - 4/3/2025
3 Ways CPGs Are Falling Short at Retail
Consumers have enough to worry about; the last thing they want to deal with is a bad experience. - 2/17/2025
SharkNinja Elevates Flywheel Strategy to Harness Influencers as Growth Engines
Pre-seeding social media influencers with early products is seen as key to DTC growth. - 1/26/2025
Henkel’s IoT Laundry Concept May Hit Retail in 2-3 Years
Will shoppers buy three bottles of laundry detergent instead of one if it means a better and more eco-friendly experience? Henkel thinks they might.