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Lisa Johnston

Managing Editor

ARTICLES BY THIS AUTHOR

July 2020

Yael Cosset, senior VP and chief information officer of The Kroger Co., is taking the helm of the company’s alternative business profit portfolio and 84.51˚, its data analytics subsidiary.

The apparel brand and retailer has launched a B2B business for reusable face masks.

Lululemon Athletica is acquiring in-home fitness platform provider Mirror for $500 million as it further builds out its digital experience offerings to consumers.

The Harris Poll Essential 100 Ranking rates companies on their corporate response to the pandemic in four different categories.

General Mills is working with its retail partners to ensure its e-commerce business is running at full speed as it prepares for elevated demand to continue throughout the year.

The group, which also includes McCormick, Post Holdings and Church & Dwight, will develop scalable, uniform standards for safely transporting and exchanging freight.

June 2020

Borden will be acquired by Capitol Peak Partners, a private equity firm founded by former WhiteWave chairman Gregg Engles, as part of a $340 million sale.  

Target is moving forward with its plans to add fresh and frozen grocery items to its same-day fulfillment services, potentially offering consumer goods companies an opportunity to stay agile in the face of shifting consumer behavior.

On the heels of its first chief data officer appointment, the beauty company announced another series of executive changes as it evolves its leadership structure.

L'Oréal's’ ModiFace augmented reality and AI company is now providing its technology for Amazon beauty consumers in Canada, forging another connection with socially distancing consumers.

Hormel Foods headquarters employees will soon have access to an on-site healthcare facility.

L’Oréal has signed an agreement to acquire Thayers Natural Remedies, a skincare brand from Henry Thayer Company.

Mondelez International kicked virtual events up a notch with its Sweetest Prom Ever virtual prom party, a Chips Ahoy/Sour Patch Kids collaboration with DJ Steve Aoki.  

Casey’s General Stores is taking steps to connect with new suppliers for more innovative product sourcing.  

Several consumer goods companies announced they would remove or reevaluate brands because of racist stereotypes, and those well-versed in multi-cultural branding and marketing say it’s a good step — but just a first one.    PepsiCo anno

Jane Lauder has been named executive VP, enterprise marketing and chief data officer of The Estée Lauder Companies, marking the first time the company has had such a role.

Over a period of just 45 days, the footwear retailer and manufacturer donated over 860,000 pairs of its Classic clogs to healthcare workers — a feat made even more impressive given its ideation-to-execution timeline of a mere five days.

Procter & Gamble is teaming with Twitch for the first time as part of a marketing campaign for Bounty paper towels.

Many consumer goods companies pride themselves on their ability to quickly innovate, but Ferrara takes this one step further by building the importance of agility directly into its corporate values.

The partnerships will provide consumer goods companies with access to data science directly from Kroger for the first time.

HanesBrands has named Stephen Bratspies its new CEO, replacing the retiring Gerald Evans.

Add Impossible Foods to the list of consumer goods companies fast-tracking their DTC strategy as a result of COVID-19.

To help keep small retailers open in Latin America during the spread of COVID-19, AB InBev has developed a free online delivery platform so they can offer home delivery of essential consumer goods.

Companies that haven’t done the legwork in diversity and inclusion may be better served to first keep their mouths closed and their ears open when it comes to publicly reacting to the death of George Floyd.  

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