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Lisa Johnston

Managing Editor

ARTICLES BY THIS AUTHOR

November 2020

Hormel Foods expects to leverage the benefits of its increased capacity — and its experience — as it heads into 2021.

Consumers have a high opinion of the consumer goods brands keeping them safe, clean and comforted during the pandemic.  

Keurig Dr Pepper continued its efforts to increase speed to market with the expansion of its direct-store delivery network.

Consumers around the world intend to spend more on groceries and household goods in the coming weeks, according to a tracker from Deloitte, with both bargain hunting and stockpiling behavior holding steady during the pandemic.

Avery Baker has been named president and chief brand officer of Tommy Hilfiger, a new role for the company.  

Rubbermaid is taking a different product innovation tack for a different kind of Thanksgiving.

Mars, Inc. is acquiring snack company Kind North America, extending a three-year partnership between the two companies.

Clorox remains head-down on integrating technology through every facet of its business, from employee collaboration to retail execution, as the company navigates unprecedented demand spikes and readies for an eventual post-COVID-19 future.  

Greg Hall is joining HanesBrands as chief consumer officer, departing Walmart to join a fellow alumnus.  

Most recently global chief innovation officer at Ocean Spray Cranberries, Hamdallah will be tasked with leading Clif Bar’s product development and business models.

Nestle SA made two additions to its executive board, reflecting the importance of two core businesses.  

PepsiCo is piloting an automated micro-fulfillment center in Joliet, IL, in order to bolsters its e-commerce capabilities.

Hanesbrands will look to modernize its technology infrastructure and supply chain technology as it implements a strategic review as part of a multi-year transformation journey.

Upon relaunching its brand into Walgreens earlier this year, beverage company Argo Tea knew it wanted to really make a splash. An exploration in consumer engagement, however, has resulted in some unintended benefits during the pandemic.

The Estee Lauder Companies is leveraging its digital consumer engagement investments to serve consumers “craving convenience and choice” during the pandemic.

Under Armour is refining its digital strategy as it moves toward a consumer-direct focus, consolidating its app ecosystem and aligning under a single e-commerce platform.

Clorox continues to increase spending to expand production capacity for both the near and long term as it seeks to fulfill consumer needs during the pandemic and after.

Mondelez International is accelerating some of its growth initiatives in order to maintain its e-commerce momentum.

October 2020

As the beverage company experiences acceleration in adoption of online B2B platforms, e-commerce and digital marketing, its previous investments in these areas are serving it well.

The hair and beauty retailer and distributor launched a new brand campaign at the start of the year aimed at helping consumers achieve salon results from the comfort of their home. It couldn't have picked a better time.

The beverage company made a series of leadership changes that include several executive members assuming new responsibilities.

In addition to growing the company’s digital and e-commerce business strategy, Lee will be tasked with overseeing digital marketing, e-commerce operations and innovation, digital product management, and data analytics and insights.

Filippo Catalano has departed Nestle SA to drive the IT and digital transformation efforts of the No. 48 consumer goods company..  

With consumer goods navigating a historic period of disruption, a recent snapshot survey takes the temperature of the reactions and responses from across the industry. We emailed with its creators for greater context around the numbers, including some actionable takeaways.  

Shifts in consumer behavior as a result of the pandemic continue to drive sales growth at Procter & Gamble, which reported a net sales increase of 9%, to $19.3 billion, in fiscal Q1.

Nicolas Hieronimus has been elevated from deputy CEO to CEO of L’Oreal, succeeding the retiring Jean-Paul Agon on May 1, 2021, and ending an 18-month process.

Branch joined the company just seven months ago, and was praised in a company statement for his work in expanding strategic partnerships and identifying opportunities to broaden consumer reach at retail.

Retailers and consumer goods companies looking to break out of their old way of doing things can look to companies that never operated with the standard playbook to begin with.

And so as part of its progress to make itself unnecessary, the waste-management company announced last month its Loop product-reuse initiative has become available in every ZIP code in the continental United States.

Brown will lead its global procurement strategy, overseeing its relationships with the supplier community to improve supplier diversity, as well as develop its connected and sustainable treating and snacking business.

Nancy Green, who will also serve on the senior leadership team, was previously president and chief creative officer of the brand and had served as its interim head since March.

Think big. Act small. Scale fast: Learn how Ocean Spray is able to do just that by marrying technology with cross-functional leadership.

While it’s unclear what the state of trick-or-treating will be this Halloween, candy companies are wasting no time in engaging consumers in brand-new ways this year. Ferrara is already tapping new tech in order to engage consumers during the scary season, including leaning into the rise of at-home and mobile gaming.  

In reporting a positive third quarter with organic revenue growth of 4.2%, PepsiCo confirmed the company will continue to invest in its digital initiatives to grow and scale its burgeoning e-commerce business.

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