ARTICLES BY THIS AUTHOR
06/02/2023
Kraft Heinz Expands Agile Pods Across Organization
Kraft Heinz’s expansion of its Agile-based strategy across all business functions, which includes pods of teams hyper-focused on specific challenges and opportunities, is expected to help it manage increased promotions this year to better compete with private label.
05/31/2023
Inflation Navigation: Martinelli’s Elevates TPM Capabilities
Beverage manufacturer S. Martinelli & Co. is investing in its trade promotion management technologies to increase visibility into its retail efforts.
05/30/2023
Ralph Lauren Joins Ranks Testing Generative AI
Ralph Lauren is leveraging early learnings from existing artificial intelligence use cases to test generative AI across a range of business functions, company leaders shared.
05/30/2023
Unilever Exits: Conny Braams, Graeme Pitkethly Departing
Unilever announced leadership changes, with Conny Braams, chief digital and commercial officer, set to depart the company in August and CFO Graeme Pitkethly retiring next May.
05/26/2023
Eboost Taps Generative AI To Chat With Digital Twin Consumers
Energy supplement and drink company Eboost is seeing results in using generative AI tools to improve both its marketing and product innovation efforts.
05/25/2023
E.l.f. Earmarks ERP Investments
E.l.f. Beauty will implement a new ERP system as part of its growth strategy.
05/25/2023
General Mills Piloting Dynamic Packaging
General Mills is investing in dynamic packaging labels to increase consumer education around recycling and further collaboration across the retail value chain.
05/23/2023
Deoleo Taps Blockchain-Based QR Codes in Traceability Push
Olive oil manufacturer Deoleo hopes to advance its sustainable sourcing goals with the help of QR codes.
05/19/2023
How Colgate-Palmolive’s Digital Upskilling Is Leading to E-commerce Growth
Colgate-Palmolive’s efforts to digitally upskill its employees over the last three years are paying off in e-commerce gains.
05/12/2023
Becle’s Proximo Spirits Leans Into Decision Intelligence
Proximo Spirits is investing in decision intelligence as part of its efforts to improve its forecasting and demand planning capabilities.