Author Profile

Press enter to search
Close search
Open Menu

Author Profile

Lisa Johnston

Managing Editor

Articles by this author

February 2020

Consumer products executives should buckle in for another year of juggling the value of their tech investments with the jacked-up demands of exacting consumers — and throw some economic uncertainty into the mix for good measure.

The new role will have oversight over the company's digital transformation efforts and building new capabilities to advance innovation and speed to market.

Brandless, the DTC consumer goods company that flew its flag on generic branding and packaging, ceased operations this week.

The apparel and footwear company will launch a new e-commerce site and platform in North America this summer as part of its transformation efforts.  

The market is still figuring out what constitutes an apples-to-apples comparison in smart speakers and voice commerce.

Shinola tapped old-school designs to engage consumers in a new way during the most recent holiday season.

Updated technology and marketing strategies led Ralph Lauren down a jolly path this holiday season.

The company received an unexpected surprise when the consumer reaction to its limited-edition Old Bay hot sauce was so strong that its website crashed.

According to its CEO Chip Bergh, the apparel company is expanding its digital business across pure-play, wholesale dot-com and its own e-commerce site, while mounting its presence with its mass-channel partners.

January 2020

The future of desserts is dairy-free, and Ben & Jerry’s is heeding the call.

Tobacco giant Philip Morris is heeding to consumer preferences as its plots a smoke-free future.