ARTICLES BY THIS AUTHOR
After a year-plus of being shut in, consumers are ready to travel again and intend to look good while doing so.
In an effort to better connect with Gen Z consumers, Idahoan Foods dove into TikTok with a campaign that not only educated consumers about how to enjoy its products, but also developed a unique music beat and choreographed dance known, naturally, as
The Kraft Heinz Company will acquire food sauce company Assan Foods from Kibar Holding in a deal valued at $100 million that's expected to help the company expand its international presence.
As consumer goods companies reimagine their post-pandemic work environments, PepsiCo has gone on the record that its future has no default setting.
Unilever is launching its first paper-based laundry bottle, developed as part of its participation in the Pulpex consortium.
Mondelēz International CEO Dirk Van de Put shared insight into how the snack giant is evolving its marketing, providing a peek into its investment strategy.
Amazon Prime Day will be held June 21-22 this year, and the company is once again throwing its weight behind its roster of small business sellers.
Kellogg’s is automating the most important meal of the day.
Vikram Somaya had been in his role as chief data and analytics officer at PepsiCo for just over six months when the pandemic struck.
Colgate-Palmolive is launching the first of several experiments it's planned with the ISS National Lab, blasting into space to potentially benefit more than half of the world's population in the next decade.
Unilever is bringing in a startup to expand its plant-based meat offerings.
France Roy, AB InBev chief technology officer, DTC, shared a peek behind the curtain at Zé Delivery, the AB InBev subsidiary that delivers cold beer to consumers within an hour by leveraging its retail store network.
There are countless ways to define leadership, but the CEO of the International Institute for Analytics has put some numbers behind things when it comes to specifically defining successful analytics leadership.
Diageo opened a high-tech Collaboration Center that’s leveraging data and analytics to educate its customers and partners about today’s consumer behavior patterns. Get a look inside.
Unilever will convert its entire global toothpaste portfolio to recyclable tubes by 2025 and is making the packaging innovation available to other companies.
We chatted with Widdowson, who’s a member of the CGT/RIS Executive Council, about retail’s shifting landscape, the power of collaboration, and the challenges that come with operating within a living, breathing — and ever-changing — supply chain.
Tyson Foods is selling its pet treats business to General Mills for approximately $1.2 billion in cash.
Mars is expanding its relationship with Microsoft to accelerate its digital transformation in order to deliver hyper-relevant consumer experiences and augment its supply chain processes.
Procter & Gamble is partnering with GLAAD for a new initiative to advance LGBTQ inclusion in advertising and marketing, and calling on other brands to join them.
Shiseido will tap into data and technology to create new beauty experiences, including leveraging consumers’ digital and in-store browsing and purchase histories — as well as employing AR — to recommend new products through diagnostic and personalize
The cooler and outdoor accessory company has launched an immersive 3D and AR experience on its website, in which consumers can virtually view more than 50 virtual products in their own physical environments.
SK-II is leaning into social commerce and gamification as part of a pop-up retail store in China.
Conagra, which last month tapped Coca-Cola’s ranks for its new chief strategy officer, has now turned to a Unilever exec for its new executive VP and chief supply chain officer.
Michel Doukeris will take the helm as CEO of Anheuser-Busch InBev July 1, succeeding Carlos Brito.
The Galderma-owned skincare brand saw an opportunity to tap into the self-care at-home trend when COVID-19 rearranged personal care routines. Learn about the changes it made to reach consumers during those just-right moments.
Coca-Cola has added to its Freestyle beverage machines with a countertop model that builds in a new content management system.