Lisa Johnston

Editorial Director

Author Profile

Lisa Johnston is the Editorial Director of CGT. She joined the brand in 2020. Her journalism background includes writing for both business and consumer audiences, specializing in technology, retail, and consumer goods. In addition to speaking at a range of industry events and sharing editorial expertise as a media panelist, she's served as a judge for such programs as the Consumer Technology Hall of Fame and the Jesse H. Neal Awards.

Text her your industry questions or ideas for coverage.
Connect with her on LinkedIn.

ARTICLES BY THIS AUTHOR

9/16/2024
What Edgy Consumers Could Mean for Q4: Gartner
Consumer skepticism with in-store pricing may have ramifications for the Q4 holiday season.

Lisa Johnston
9/9/2024
Walmart Is Most AI-Ready FMCG Retailer — By Far: IHL
Walmart is leading fast-moving consumer goods (FMCG) retailers in a big way when it comes to artificial intelligence readiness, according to a new report from IHL Research.

Lisa Johnston
9/4/2024
Colgate-Palmolive Seeing Success With AI-Fueled Promotion Schedules
It’s not easy to ride the hype cycle into productivity, but Colgate-Palmolive is seeing its efforts pay off both internally and with its retail partners.

Lisa Johnston
8/28/2024
‘Choiceful’ Consumer Behavior Snapshot: How WK Kellogg, Molson Coors, Kraft Heinz Are Adjusting
Learn how companies like Coty, Kraft Heinz, Kenvue, WK Kellogg, Molson Coors, and Tapestry are adapting to today's consumer needs.

Lisa Johnston
8/26/2024
Harry’s Teams for New Subscription Platform
DTC subscription trailblazer Harry’s is putting one of its core competencies in the hands of a new provider.

Lisa Johnston
8/26/2024
Campbell’s Sells Pop Secret
Campbell Soup Company has sold off its Pop Secret popcorn business to Our Home, a better-for-you snack company.

Lisa Johnston
8/19/2024
Walmart’s Generative AI Investments Fuel E-commerce Impulse Purchases
Walmart says its early generative AI investments are paying off through both customer- and employee-facing applications, and the company has plans to deploy the technology globally.

Lisa Johnston
8/12/2024
Where Generative AI Investors are Finding ROI
As organizations grapple with determining ROI of generative AI investments — complicated by a growing sea of “is-it-a-bubble-or-is-it-not” chatter — a new survey seeks to provide insight into early-adopter learnings.

Lisa Johnston
8/11/2024
Halfday Jumps On Gopuff’s New Ads Platform
The beverage market is a crowded place, and emerging brand Halfday is getting more serious about conversions.

Lisa Johnston
8/8/2024
Coca-Cola Research Councils Put Retail Labor as Top Priority
CPGs have a lot at stake when it comes to smoothly running stores. For The Coca-Cola Company, this means helping retailers recruit and retain labor has become not just a priority but rather a collective responsibility of the entire consumer goods industry.

Lisa Johnston