Lisa Johnston

Editorial Director

Author Profile

Lisa Johnston is the Editorial Director of CGT. She joined the brand in 2020. Her journalism background includes writing for both business and consumer audiences, specializing in technology, retail, and consumer goods. In addition to speaking at a range of industry events and sharing editorial expertise as a media panelist, she's served as a judge for such programs as the Consumer Technology Hall of Fame and the Jesse H. Neal Awards.

Text her your industry questions or ideas for coverage.
Connect with her on LinkedIn.

ARTICLES BY THIS AUTHOR

5/30/2024
CPG Supply Chain Sees Value Prop Dip: Gartner
Once the most popular kid in the room, the consumer products supply chain is finding itself a tad less appreciated in the C-suite.

Lisa Johnston
5/29/2024
Hill’s Latest Digital Innovation Is DTC
Hill’s Pet Nutrition stood up its first direct-to-consumer site this month with dual goals of increasing product availability and supporting animal shelters.

Lisa Johnston
5/27/2024
Ralph Lauren Plans Global ERP for DTC Pivot
Consolidation into a single ERP is part of the company’s multi-year systems CapEx, which also include integrated business planning tools and enhanced logistics automation.

Lisa Johnston
5/23/2024
Heineken Pilot Looks to Boost Digital Supply Chain Flexibility
Heineken is investing in its ability to “mix and match” demand planning models as it builds out a connected supply chain.

Lisa Johnston
5/20/2024
How Happy Products Is Marrying Magic With Rigor for Startup Success
CGT chatted with Happy Products co-founder to learn how they're currently navigating two eternal CPG questions: How do you marry startup magic with the foundation to scale? And what do you bring to the table for your retail partners that’s a little special?

Lisa Johnston
5/13/2024
Pamela Stewart: Coca-Cola Will Continuously Refine Lens Platform Based On Retail Engagement
Coca-Cola’s new Lens insights platform is positioned as the company’s commitment to being a strategic business partner to its retail customers.

Lisa Johnston
5/12/2024
Why Coty Is Doubling Down on Dollar Stores and E-commerce
Coty’s new marketing efforts are driving strong e-commerce growth as it evolves to better meet shifting consumer behaviors.

Lisa Johnston
5/12/2024
Coca-Cola: Lens Platform Marks ‘Significant Evolution’ In Insights Sharing With Retailers
The Coca-Cola Company is launching a new data and insights platform known as Coca-Cola Lens that aims to share consumer behavior and industry trends in a digestible manner.

Lisa Johnston
5/9/2024
WK Kellogg’s New Marketing Model Shows Promising Results
WK Kellogg is optimistic about the impact of its new marketing model thanks to early success with its largest brand.

Lisa Johnston
5/8/2024
Kenvue’s ‘Our Vue Forward’ Plan Leans Into IT Upgrades
As Kenvue continues to reinvent itself as a standalone company, leaders shared more details about a newly launched "Our Vue Forward" efficiency initiative.

Lisa Johnston