Lisa Johnston

Editorial Director

Author Profile

Lisa Johnston is the Editorial Director of CGT. She joined the brand in 2020. Her journalism background includes writing for both business and consumer audiences, specializing in technology, retail, and consumer goods. In addition to speaking at a range of industry events and sharing editorial expertise as a media panelist, she's served as a judge for such programs as the Consumer Technology Hall of Fame and the Jesse H. Neal Awards.

Text her your industry questions or ideas for coverage.
Connect with her on LinkedIn.

ARTICLES BY THIS AUTHOR

3/10/2024
‘No Agility Without Capacity’: How L’Oreal Is Tackling Social-Driven Volatility
L’Oreal says it’s reinventing key supplier partnerships to increase the capacity that’s required for e-commerce growth.

Lisa Johnston
2/24/2024
How Colgate-Palmolive’s Proprietary Analytics Tools Are Fueling RGM, Media Success
When it comes to build vs. buy, Colgate-Palmolive says taking certain things in-house is increasing their revenue growth management and media analytics flexibility and scalability.

Lisa Johnston
2/19/2024
How CPGs Like Kraft Heinz, PepsiCo, Unilever & More Are Shifting Investments to Spur Cautious Consumers
As many companies ramp up product innovation in 2024, some of the largest manufacturers recently detailed what they’re seeing about consumer behavior and how they’re adapting. Here's a snapshot.

Lisa Johnston
2/12/2024
Why L’Oreal Finally Brought Luxury to Amazon
While some luxury CPGs have resisted selling on Amazon for fear of diluting their brand experiences, L’Oreal said initial results after taking the plunge eight months ago have been promising.

Lisa Johnston
2/7/2024
E.l.f.’s Early Bet On Apple Vision Pro Is Promising Mirror of Past Forays
Launching one of the first beauty shopping apps for the Apple Vision Pro serves as a logical next step for e.l.f. Beauty, which has found success as a first mover in consumer engagement techniques.

Lisa Johnston
2/4/2024
Church & Dwight Pushes Forward On ‘Fit-for-Channel’ Retail Strategy
It’s not enough to make products easily accessible across all retail channels; the channel itself should also play a role in their development.

Lisa Johnston
1/23/2024
How to Stop Generative AI from Becoming ‘Smart’
It’s likely not easy being a tech leader in the midst of a once-in-a-lifetime tech evolution. No wonder they might be a bit weary and wary.

Lisa Johnston
1/22/2024
P&G Leans Into AI for Dynamic Routing and Sourcing Optimization
Procter & Gamble is optimistic on the expected cost savings from its use of AI in the supply chain as it accelerates productivity levels to pre-COVID levels.

Lisa Johnston
1/17/2024
Hershey, General Mills, Kenvue, Yeti: CPG Bites From CES and NRF 2024
Snippets from some of the largest CPG manufacturers in the world at two of the largest shows in the industry.

Lisa Johnston
1/15/2024
Heineken Marrying Digital Twins With Operational Data to Reduce Energy
Heineken is taking learnings from its work in digital twins and further investing in its energy-reduction efforts across production sites around the world.

Lisa Johnston