ARTICLES BY THIS AUTHOR
- 5/6/2024
Why P&G's Latest Cold-Wash Collab Puts Consumers at the Center
As P&G works toward having 75% of laundry loads in North America washed in cold water, it recently expanded longstanding partnerships with GE Appliances, Electrolux, and Samsung to launch a washing machine certification program. - 4/25/2024
P&G, PepsiCo, Nestle, Kimberly-Clark: Consumer Behavior Snapshot in a Bifurcated Market
Are consumers trading up or down? It depends upon whom you ask in the latest round of earnings calls, and both sides are right. - 4/22/2024
How Boll & Branch Is Growing Consumer Loyalty With More Supply Chain Transparency
Luxury bedding brand Boll & Branch is bringing its supply chain transparency commitment to its website, as it finds consumer education translates to increased loyalty. - 4/15/2024
Heineken Elevates Knowledge & Insights Management With Generative AI
Heineken is adding generative AI to its internal insights platform to help employees locate and act on information, joining the chorus of CPGs equipping employees with conversational bots. - 4/11/2024
General Mills Expanding Generative AI in Procurement Amid Shift to Always-On Supply Chain
Get details on how General Mills is using enhanced datasets and AI within procurement to develop models that identify cost gaps. - 4/8/2024
J&J Snack Foods Acquires Thinsters from Hain Celestial
The Hain Celestial Group has sold off the Thinsters cookie business to J&J Snack Foods as part of the next steps in its transformation plan. - 4/1/2024
How Henkel Plans To Stay On Brand With Generative AI
Learn how the CPG aims to seize the potential of genAI-fueled efficiencies without much of the messiness. - 3/31/2024
How Beard Club Will Dig for Consumer Insights Diamonds With Target
As Beard Club seeks to evolve from DTC darling to omnichannel stalwart, the company is bullish on the consumer insights diamonds it can mine in partnership with its newest customer: Target. - 3/21/2024
Gartner’s 2024 Supply Chain Tech Trends — and What They Could Mean for CPG and Retail
Today’s supply chain leaders are faced with the complicated dance of tapping into emerging technologies to shore up stability — while figuring out how to marry them with humans to shoot ahead of the competition. - 3/14/2024
In Search of Snacks: Mondelez Details Today’s Discovery Trends
SEO still matters, at least when it comes to snack discovery.