Heineken Elevates Knowledge & Insights Management With Generative AI
If you can’t have an assistant, the next best thing might be a co-pilot.
Heineken is adding generative AI to its internal insights platform to help employees locate and act on information, joining the chorus of CPGs equipping employees with conversational bots.
Known as KIM (Knowledge & Insight Management), Heineken’s cloud-based platform marries internal and select external data with AI to capture and analyze consumer data; in expanding its relationship with Stravito, the new genAI capabilities are designed to let employees ask conversational questions and receive information more quickly.
“Heineken is a highly decentralized organization with multiple independent operating companies," Lalo Luna, Heineken, tells CGT, "therefore, it is crucial to centralize knowledge to make it accessible to everyone."
Learn more about how consumer goods companies are leveraging generative AI at Analytics Unite, held May 1-3 in Chicago. Don't miss out!
KIM sits at the center of Heineken’s insights ecosystem, and more than 2,000 employees have accessed the platform. Beyond that division, they expect such teams as innovation, sales, and brand, among others, to benefit from this implementation.
Though it’s still early days to record results, Luna anticipates the assistant will boost productivity and improve workflows to reduce time to market.
“Often, the knowledge we need is already there. By reusing our own insights and previous knowledge, we can not only save money for the organization, but also make our research investments more efficient.”
Luna notes that Heineken remains cognizant of the biases and risks inherent to generative AI, and says they’re working closely with Stravito to train the models to be accurate and reliable in their responses.
“Currently, we only have a small handful of individuals using the feature, but we plan to introduce it to more teams in the coming months as part of our continued work to leverage emerging technologies that will maximize Heineken’s insights and data resources and enhance our human-centric approach across the organization.”
