J&J Snack Foods Acquires Thinsters from Hain Celestial
The Hain Celestial Group has sold off the Thinsters cookie business to J&J Snack Foods as part of the next steps in its transformation plan.
The move is intended to further streamline Hain Celestial’s supply chain network and help it focus efforts on increasing reach and scaling its core better-for-you (BFY) brands, said Wendy Davidson, Hain Celestial president and CEO, in a statement.
Hain Celestial acquired the Thinsters brand within a larger deal from Clearlake Capital in 2021. Its Reimagined transformation plan, announced last fall, intends to help the CPG refine its BFY portfolio across five growth categories: snacks, baby and kids food, beverages, meal preparation and personal care.
As part of this, the company is also rationalizing lower-margin SKUs and channels, company leaders shared in its most recent earnings call in February.
For J&J Snack Foods, which includes such brands as Slush Puppie, Icee, Superpretzel, and Dippin’ Dots in its portfolio, adding Thinsters is a natural complement to its cookie and baked goods portfolio, according to J&J president and CEO Dan Fachner.
The company is in growth mode and recently opened two new distribution centers, in Terrell, Texas, and Woolwich, N.J. A third, in Glendale, Ariz., is slated to open this quarter.
Specific terms of the all-cash Thinsters deal weren’t disclosed.
