P&G to Grow Wellness Portfolio With Wonderbelly AcquisitionP&G set its sights on the acquisition amid a shift in consumer preferences toward functional wellness. Mars Hires Marc Carena to Lead Global Petcare BusinessHe takes over for Loïc Moutault, a Mars veteran who had a 30-year tenure with the company. Coca-Cola Creates Chief Digital Officer Role, Hires Sedef Salingan Sahin Any digital strategy efforts previously overseen by John Murphy, president and CFO, will transition to Sahin. Clorox Tests Social-First Commerce With TikTok Shops The CPG company is leaning on backend tech investment, influencers and community-driven content to turn social engagement into sales. Hanna Andersson Hires Kacey Sharrett to Drive Digital Transformation As chief digital officer, the new hire will manage Hanna Andersson's digital ecosystem and customer experience. Unilever Consolidates Marketing Oversight, Expands Leandro Barreto's CMO Role Unilever is restructuring its marketing function so that a single leader has greater ownership over efforts within its business groups. How Perfetti Van Melle's Mike Gomes Delivers Data-Centric Supply Chain Modernization As the segment's VP of supply chain, Gomes was tasked with taking an end-to-end approach to productivity, capacity and efficiency. PepsiCo Shuffles Leadership Amid Business Pivot PepsiCo is reorganizing its leadership as part of its business restructuring and refreshed brand identity to better position the company for growth. Coca-Cola, Newell, Clorox: Three Distinct Roadmaps for the CPG AI Journey Several major companies such as The Coca-Cola Co., Newell Brands and The Clorox Co. shed light on their progress with AI so far. Hormel Creates Enterprise CMO Role, Hires Jason Levine The strategy looks to advance the company's digital capabilities within marketing. 1 2 3 4 5 Next Last
