Keurig Dr Pepper, Danone, Henkel, Molson Coors Bolster Portfolios
Several major consumer goods companies are continuing the trend of shifting their portfolios to focus on strong brands and categories through acquisitions. Keurig Dr Pepper (KDP), Danone, Henkel and Molson Coors Beverage Co. all reported key purchases in the last few weeks.
Keurig Dr Pepper
KDP has acquired more than 96% of JDE Peet's shares, marking the company's next step in separating into two independent, U.S.-listed publicly traded companies: "Beverage Co." and "Global Coffee Co."
As part of this, the company named Rafael Oliveira — CEO at JDE Peet's — as CEO of its existing coffee operating unit and of the future coffee business upon separation. He joins the executive leadership team, reporting to KDP CEO Tim Cofer, who will lead "Beverage Co."
Rafael Oliveira said "Global Coffee Co. will combine global reach with local expertise to operate across all formats, segments and price points.
"With this complementary combination, we are uniting outstanding talent, systems and brand portfolios under a shared vision for global leadership in coffee," said Cofer in a statement. "Having launched a brand-led strategy at JDE Peet's that is already delivering tangible results, Rafa is uniquely positioned to set the direction for 'Global Coffee Co.' Together, these moves are critical milestones on our path to launch winning companies in both coffee and refreshment beverages that will create shareholder value and shape their categories."
The separation is expected to be finalized by year-end 2026.
Danone
Danone is set to acquire nutritious meal solution company Huel.
The move aligns with Danone's Renew strategy, which looks to expand the company's presence in functional nutrition. The purchase adds several ready-to-drink and powder products with strong reach in the U.K., Europe and the U.S. to its portfolio.
Also: Danone to drop Horizon Organic and Wallaby brands amid ongoing portfolio review
"Combining [Huel's] range and best-in-class digital capabilities with Danone’s global reach and deep nutritional expertise offers exciting opportunities into the new and fast-growing nutritionally complete space, in line with our Renew Danone strategy," Antoine de Saint-Affrique, CEO, Danone, said in a statement. "We look forward to learning from one another and unlocking new opportunities and growth for both businesses."
Huel CEO James McMaster said the deal will give Huel the infrastructure, distribution and R&D capability "to go further into new markets and to more people, as demand for convenient, complete nutrition continues to grow."
Henkel
Henkel will acquire premium hair care brand Olaplex in a deal valued at $1.4 million. The move is part of Henkel's strategy to expand hair care as a core strategy within its consumer brands business.
Olaplex has a global footprint, with sales split between the U.S. and key international markets. In fiscal year 2025, the company generated around $420 million in sales.
“The planned acquisition of Olaplex is fully in line with Henkel’s strategy to expand its portfolio through compelling, value-adding M&A activities,” Henkel CEO Carsten Knobel said in a statement. “This transaction allows us to expand our presence in premium hair care. The brand creates compelling opportunities for future growth and innovation.”
Molson Coors
Molson Coors is adding Atomic Brands, maker of Monaco Cocktails, to its umbrella of BevAlc brands.
This adds to an existing portfolio that includes brands such as Coors, Miller, Blue Moon, Peroni U.S., Fever-Tree U.S. and Topo Chico Hard.
Monaco launched in 2012, helping to popularize the RTD cocktail. It is sold in more than 70,000 retail locations across the U.S.
Also: Molson Coors' growth program to yield $450 million in savings
Molson Coors expects to scale the brand through increased marketing capabilities and chain retail expansion.
"[Monaco] was developed from the ground up with dedication and a fanbase fostered through real, in-person experiences. We believe it has the scale, the consumer loyalty and the runway for growth that we’ve been looking for," Rahul Goyal, Molson Coors president and CEO, said in a statement.
The deal is expected to close in the next several weeks.
